MI NGY MT CUN SCH V MARKETING TRUYN THNG

7 BC LP K HOCH
MARKETING TRONG
01 NGY
THAM KHO TI LIU NC NGOI
Hong Vnh

2015

MI NGY MT CUN SCH MARKETING TRUYN THNG | HONG VNH

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 2

C rt nhiu bn gp kh khn trong vic vit mt bn k hoch Marketing v cn gp

kh khn hn na khi mun thit lp mt bn Marketing y v hiu qu.
Bi vic thit lp mt bn k hoch Marketing y v hiu qu s nh hng rt ln
n kt qu thnh cng cho mt cng ty.
Hm nay Vnh c tm c mt ti liu 7 bc thit lp mt bn k hoch Marketing
kh y v hiu qu mun chia s ti cc bn.

CCH C SCH CNG HONG VNH:

c lt nhanh ni dung chia s vi cch vit rt n gin, d hiu v c bit

gip cc bn tm nhanh nh lu hn.
Cc cu ch bold l nhng chnh m tc gi mun gi n bn c.
Cc cu ch highlight color bn cn nh v nn hc thuc n trong u.

CHIA S CA HONG VNH

y l mt ti liu nn c s gip bn qun l v thit lp c mt k hoch
Marketing hon chnh thng qua 7 bc trong cun sch. Cng nh ch ra gip bn cc
im mnh, im yu v im cn tp trung pht trin trong mt k hoch Marketing.

TM TT 7 BC LP K HOCH
7 bc lp k hoch marketing trong 01 ngy s cung cp cho bn mt gii php trin
khai mt k hoch marketing y nht thng qua 7 bc di y:
Bc 1: Hiu r khch hng v i th
Bc 2: Thu hiu khch hng
Bc 3: Chn mt phn khc thch hp
Bc 4: Xy dng thng ip Marketing
Bc 5: Quyt nh phng tin Marketing
Bc 6: Thit lp mc tiu kinh doanh v Marketing
Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy
Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

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7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 3

Bc 7: Lp ngn sch Marketing

By gi bn ch cn mt cy vit ch, mt t giy v chng ta bt u tm hiu chi tit
07 bc lp k hoch Marketing ngay thi no.

Bc 1: Hiu r th trng v i th
Mt sai lm tai hi m rt nhiu doanh nghip nh gp phi l ch lo theo ui mt
sn phm hay mt dch v mi m m khng bn tm n th trng v mong
mun ca n (mong mun ch khng phi nhu cu). n gin l nu bn c gng bn
mt th g m khch hng khng mong mun, h s khng chu mua.
Mt th trng tim nng l khi khch hng mong mun mt iu g cha c p
ng, mc cng cao th c hi ca bn cng ln. Th trng bo b cng ging nh
mt h nc c hng nghn con c ang i. Mi iu bn cn lm l mang n mt
ci cn cu v mi nh m thi.
hiu c th trng bn cn tr li nhng cu hi sau:

u l phn khc th trng cha c p ng?

u l phn khc th trng ln gip t c li nhun?
Cn nm gi bao nhiu th phn t c li nhun?
Th trng c nhiu i th cnh tranh khng?
u l im yu ca i th cnh tranh?
Liu th trng ny c gip ti pht huy u th cnh tranh ca mnh khng?

Bc 2: Thu hiu khch hng

Nm thng tin v khch hng cng l bc u tin trong vic bn hng. Bn phi
bit c

Ai l khch hng ca bn
H mong mun u g
u l ng lc gip h mua hng

nhng yu t cn thit ca mt k hoch marketing hiu qu. ng nhm ln

mong mun vi nhu cu. Khch hng khng nht thit phi mua nhng g h cn,
nhng h s mua nhng g h mong mun.
Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy
Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 4

Mt v d, bn ngh sao nu c nhiu ngi n mt ca hiu mua mt chic qun

i h cn v tr v vi mt chic o s mi, mt o trong v mt i giy?
Hay l nhng ngi n siu th hng ngy ch mua sa v trng nhng li tr v
vi bnh pizza, bnh kem v cc loi bnh ko khc.
Con ngi mua nhng th h mong mun (tt nhin l khi h c tin!) ch khng phi
nhng th h cn.
tht s hiu r khch hng bn cn tr li nhng cu hi sau:

Khch hng tim nng ca ti mua nhng th tng t nh th no ?

(mua ti ca hng, trn internet hay t giao tn nh ?)
Ai l ngi quyt nh mua hng v ai l ngi c nh hng nht i vi quyt
nh mua hng?
Nhng thi quen ca ngi tiu dng l g?
V d, h thng ly thng tin sn phm t ngun no? (truyn hnh, sch bo,
tp ch)
ng c thc y mua hng ca h l g?
(v bn ngai, bo hnh, s thng dng, yu t sc khe, s sang trng)

Bc 3: Chn 1 phn khc thch hp

Nu bn ni rng khch hng mc tiu ca bn l dnh cho mi ngi th s khng
c ai l khch hng ca bn.
Bi th trng ngy nay y ry nhng i th cnh tranh trc tip v gin tip l
mi e da cho cng vic kinh doanh ca bn. Bn s d tn ti v pht trin thnh
cng hn trong mt vnh nh ch khng phi trong mt bin ln.
Hy chia th trng ra thnh nhiu phn bnh nh v nm trn phn , sau hy bt
u xm nhp phn khc mi (nh l ch sau khi nm trn phn bnh u tin!).
Bn cn c c mt bc tranh r rng mnh mun tr thnh. Hy chc chn vic chn
la phn khc li cun bn v vic tip xc n khng gp nhiu tr ngi. Khng
g t hn khi bn chn mt phn khc th trng m bn khng th i thoi c vi
n hay bn phi tiu tn mt khan tin rt ln trong lc tip cn n.

Bc 4: Xy dng thng ip marketing

Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy
Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 5

Thng ip marketing ca bn khng ch gip khch hng nhn thy trin vng ca
bn m n cn thuyt phc h tr thnh khch hng ca bn.
Mt thng ip marketing cn da trn 2 yu t.
Th nht, n phi ngn gn v nu bt c im chnh. Hay c th ni n s tr
thnh biu tng m thanh ca bn. V l cu tr li ca bn i vi cu hi bn
ang lm g.
Th hai, thng ip marketing phi c h tr bi tt c cc ngun lc ca bn v
c y mnh nh qung co.
thng ip c hp dn v thuyt phc n cn tun theo cc yu t sau:

Th hin trin vng ca bn i vi vn no

Ch ra rng vn rt quan trng, cn gii quyt v khng th tr hon
Nhn mnh l do bn l ngi duy nht c th gii quyt vn .
Nhn mnh li ch khch hng s nhn c t gii php ca bn.

Bc 5: Quyt nh phng tin marketing

Phn trn cc bn c nhc nh v vic la chn phn khc th trng m
bn c th tip cn khch hng d dng. Khi bn quyt nh phng tin marketing,
bn s hiu c l do ti sao.
Phng tin marketing ca bn l cng c truyn thng gip bn truyn t c
thng ip marketing ca mnh n khch hng. Vic la chn rt quan trng v n
gip bn t c hiu qu cao nht trn s tin bn u t.
iu ngha l khi bn mun chn phng tin truyn t thng ip marketing
n phn khc trin vng ca bn vi mt chi ph thp nht.
Di y l mt s cng c bn c th s dng truyn t thng ip ca
mnh:

Qung co trn bo, poster, cc cuc thi, danh thip, hi tho

Qung co trn truyn hnh, bng in, bn hng trc tip,
Pht thanh, bng biu, hi ch thng mi, nhng trang vng, bi bo
Mc rao vt, qua th, qua s kin t thin, mng trc tuyn,
Bng qung co, in thoi trc tip, tp ch, s kin c bit
Th cho hng, t bm, th in t, qung co trn phim, tp ch in t
Bu thip, ngi pht ngn, thng co bo ch, fax

Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy

Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 6

Sch gii thiu, trn qu tng, truyn ming, trang web - Catalogue, khinh kh
cu (!?), tuyn truyn, trng by

Th thut l s dng ng phng tin mang thng ip ca bn n th trng

Bc 6: Thit lp mc tiu doanh s v marketing

Mc tiu l iu thit yu i vi s thnh cng ca bn. S mong c l mc tiu
khng c vit ra giy. Nu bn khng vit nhng g bn mun, th mc tiu ca
bn vn ch l mong c.
Khi thit lp mc tiu cn nh yu t SMART. Bo m mc tiu ca bn t c:

Sensible: nhn bit c,

Measurable: o lng c,
Achievable: c th thc hin c,
Realistic: c tnh thc t,
Time Specific: Thi gian xc nh

Mc tiu ca bn cn phi da vo ngun lc ti chnh m bo t c mc

doanh thu, li nhun v t sut li nhun. Khng ch vy, mc tiu ca bn cng cn
bao gm nhng yu t phi ti chnh nh s lng hng bn, s lng hp ng, s
lng khch hng, quan h cng ng
Khi bn xc lp mc tiu, hy thc hin y nhng quy trnh gip mc tiu ca
bn c tt c cc thnh vin trong cng ty tip nhn, c cp n trong nhng
hi ngh bn hng, c dn trn cc bng thng bo, v nht l nhng gii thng
ng vin t c mc tiu .

Bc 7: Lp ngn sch marketing

Ngn sch marketing ph thuc vo vic bn mun thit lp chnh xc n mc
no. Vic tnh ton chi tit khng cn thit nu khng d liu v n.
Trc ht, nu cng ty ca bn hot ng c nhiu nm th bn c th d dng
thit lp ngn sch marketing da trn doanh s v chi ph marketing nhng nm
trc y, tnh tan chi ph dnh cho mi khch hng v chi ph trn mi sn
phm
Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy
Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 7

Bc tip theo l xc nh chi ph marketing cn thit cho 1 sn phm t da vo

ch tiu doanh s hay nhu cu khch hng xc nh ngn sch marketing.
Kt qu ny khng tht s chnh xc nhng s gip bn o lng c mt ngn
sch cn thit gip t c mc tiu ra.

Kt lun
By gi bn c mt k hoch marketing vi 7 bc kh y . N tht s n gin
v ch cn trong 1 ngy.
Tt nhin bn cn chun b k lng trc khi bt u, nht l vic tm hiu v la chn
cc phng tin truyn thng, v tm l ngi tiu dng xy dng thng ip ng
n, v d liu ti chnh ca bn.
Nhng ng nn qu c gng xy dng mt k hoch tht hon ho. Hy nh quy
lut 80-20, 80% kt qu s n ch trong 20% n lc ca bn.
Li khuyn cui cng ca ti l hy chc rng bn khng b quy ry v b t qung
trong khi vit k hoch. Bn k hoch s l c s quan trng nht i vi bn v i
vi c cng ty trong vic hoch nh tng lai.
Chc bn thnh cng!

Sources:
Tham kho ti liu nc ngoi
Cng ty Thng Hiu LANTABRAND (Ngc Quang Mr.)

LI CM N
Hin nay nhiu cun sch rt di, cng l mt thch thc ln i vi mt s c gi
khng c nhiu thi gian c ht. Cho nn Hong Vnh quyt nh khi sng phong
tro tm tt cc chnh v vit nh gi cun sch gi n cc bn c gi.
Rt mong cc bn ng h v n c.
Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy
Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com

Hong ng Vnh
7 Bc Lp K Hoch Marketing Trong 01 Ngy |Trang 8

Ti liu 7 Bc Lp K Hoch Marketing Trong 01 Ngy Tham kho ti liu nc

ngoi t bi Hong Vnh nh gi, hon thnh tm tt v vit nh gi vo lc
13h ngy 10 thng 04 nm 2015.

Bn c th gi yu cu cun sch mun c cn tm tt, vit review v giao lu vi

Hong Vnh ti trang: http://www.facebook.com/hoangdangvinh

Hong Vnh ang hon thin bng tiu ch nh gi mt cun sch hay rt mong
cc bn ng gp, di y l 5 tiu ch nh gi mt cun sch hay:
1. Cun sch l ch c a dng cc loi tc phm ng ch .
2. Cun sch ginh c t nht mt gii thng vn hc ln.
3. Cun sch c cc ngun c uy tn nh gi l tc phm ng gp c ch cho
x hi trong mt lnh vc bt k.
4. Cun sch mang tnh hng dn c p dng thc tin trn mt hay nhiu
quc gia.
5. Tc gi cun sch l ngi ni ting trong lch s.

Cch tnh im nh gi cun sch hay da theo cc tiu ch trn:

1.
2.
3.
4.
5.

Cun sch qu tuyt vi

Cun sch nn c
Cun sch c th c
Cun sch khng nn c
Cun sch khng c

Chc bn lp thnh cng mt bn k hoch Marketing trong vng 1 ngy

Nu bn gp kh khnhoc cn h tr hy email cho Vnh ti a ch: hoangvinh2014@outlook.com