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    Sign A Rama

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    api-291794641
    This document proposes a partnership between Signature Sign & Graphics (SSG) and a radio promotion company to raise awareness of SSG's new name and drive customers to their store. The promotion ideas include refreshing SSG's signs, newsletter sponsorship, web promotions, radio remotes and contests. The goals are to increase SSG's exposure, attract more traffic to their website, promote awareness of their name change and make the promotions fun for customers. The proposal provides details on promotional support through on-air radio commercials on three stations, as well as digital promotions through newsletters, webpages and social media.

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    Sign A Rama

    Uploaded by

    api-291794641
    204 views9 pages
    This document proposes a partnership between Signature Sign & Graphics (SSG) and a radio promotion company to raise awareness of SSG's new name and drive customers to their store. The promotion ideas include refreshing SSG's signs, newsletter sponsorship, web promotions, radio remotes and contests. The goals are to increase SSG's exposure, attract more traffic to their website, promote awareness of their name change and make the promotions fun for customers. The proposal provides details on promotional support through on-air radio commercials on three stations, as well as digital promotions through newsletters, webpages and social media.

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    sign a rama

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    This document proposes a partnership between Signature Sign & Graphics (SSG) and a radio promotion company to raise awareness of SSG's new name and drive customers to their store. The promotion ideas include refreshing SSG's signs, newsletter sponsorship, web promotions, radio remotes and contests. The goals are to increase SSG's exposure, attract more traffic to their website, promote awareness of their name change and make the promotions fun for customers. The proposal provides details on promotional support through on-air radio commercials on three stations, as well as digital promotions through newsletters, webpages and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    204 views9 pages

    Sign A Rama

    Uploaded by

    api-291794641
    This document proposes a partnership between Signature Sign & Graphics (SSG) and a radio promotion company to raise awareness of SSG's new name and drive customers to their store. The promotion ideas include refreshing SSG's signs, newsletter sponsorship, web promotions, radio remotes and contests. The goals are to increase SSG's exposure, attract more traffic to their website, promote awareness of their name change and make the promotions fun for customers. The proposal provides details on promotional support through on-air radio commercials on three stations, as well as digital promotions through newsletters, webpages and social media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 9

    PARTERNSHIP PROPOSAL

    WHO WE ARE
    (Slide)
    MORE THAN WHAT MEETS THE EAR!

    OVERVIEW
    Essentially we want to raise
    awareness of your new name and
    drive traffic to your store.
    Benefits that SSG get
    -More customers
    -More website traffic
    -Publicity via radio commercials
    -Increase in store credibility
    -Raise awareness of name change

    PROMOTION IDEAS
    Refresh signs with Signature Sign & Graphics
    Newsletter Sponsorship
    Webpage
    Remote
    -Fun prize give out
    -Opportunity to let the audience know more about your
    business
    -More traffic
    Online contest
    -Prize give away
    -Signage Package
    -Discounts
    Def Leppard tickets (KGGO)
    -People need to go to the SSG store to register to win
    Alabama concert tickets (ICON)

    OBJECTIVES & GOALS


    More exposure to the public = more business
    Opportunities for a giveaway and a takeaway
    (online contest)
    To show the public what SSG can do
    Link your website with the contest,attract
    more traffic
    Awareness of name change
    Well make the promotions fun for you and
    also your customers
    Target restate, site signs
    Promote link to state fair update your sign,
    One stop shop to get your state fair ready

    PROMOTIONAL SUPPORT
    ON AIR

    Promos Stations: TORCH(speaking to the


    business owner), ICON(business owner /
    employees) & KGGO(contest)
    30s spot
    Torch ~$28 per commercial
    Icon ~$65 per commercial
    Recommended 30 commercial package over
    1 week.
    Repetition is key
    Well develop various on air commercials for
    you, for the effort that you want to achieve

    STATION PROFILE
    AUDIENCE
    Males: 34.9% Females: 65.1%
    [P18-24 19%] [P25-34 24.8%] [P35-44 15.6%]
    [P45-54 17.8%] [P55+ 22.9%]

    ICONIC
    COUNTRY
    KJJY
    41,000 WATTS
    925NASHICON.C
    OM

    ON-AIR LINEUP
    5 AM 10 AM
    10 AM 3 PM
    3 PM 7 PM
    7 PM 12 M
    Overnights
    Weekends

    Mornings with Hatfield & McCoy


    Tony Conrad
    Monk & Kelly
    Great Country Music
    Chelsea Rae
    Great Country Music / Country Classic

    STATION PROFILE
    AUDIENCE
    Males: 63.5% Female: 36.5%
    [P18-24 1.4%] [P25-34 10.2%] [P35-44
    44.4%]
    [P45-54 18.1%] [P55+ 25.9%]

    NEWS
    TALK/KBGG
    41,000 WATTS
    983THETORCH.C
    OM

    ON-AIR LINEUP
    5AM 9 AM
    The Morning Drive with
    Robert Rees
    9AM 11 AM
    Glenn Beck
    11 AM 2 PM
    The Dennis Miller Show
    2 PM 5 PM
    Michael Savage
    5 PM 11 PM
    Mark Levin (5P-8P) / Steve
    Deace (8P-11P)
    Weekends: Big Billy Kinder Outdoors, The
    Money Pit, Larry Kudlow, Cigar Dave, Leo
    Laporte, Jill on the Money, Inside Iowa,
    Gun Talk with Tom Gresham, Real Estate
    Today and more!

    PROMOTIONAL SUPPROT DIGITAL

    Digital ad with our newsletter


    Create a webpage portfolio and
    link back to SSG website
    Photo submission
    LinkedIn

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