Professional Documents
Culture Documents
Social Media Overview
Social Media Overview
OF SOCIAL MEDIA
TUMBLR
Tumblr
is
a
microblogging
plaYorm
and
social
networking
website
founded
by
David
Karp
and
owned
by
Yahoo!
Inc.
The
service
allows
users
to
post
mulBmedia
and
other
content
to
a
short-form
blog.
SNAPCHAT
Snapchat
is
a
video
messaging
applicaBon.
That,
users
can
take
photos,
record
videos,
add
text
and
drawings,
and
send
them
to
a
controlled
list
of
recipients.
These
sent
photographs
and
videos
are
known
as
"Snaps".
Users
set
a
Bme
limit
for
how
long
recipients
can
view
their
Snaps
(as
of
March
2015,
the
range
is
from
1
to
10
seconds),
aTer
which
they
will
be
hidden
from
the
recipient's
device
but
not
deleted
from
Snapchat's
servers
INSTAGRAM
Instagram
is
an
online
mobile
photo-
sharing,
video-sharing
and
social
networking
service
that
enables
its
users
to
take
pictures
and
videos,
and
share
them
on
a
variety
of
social
networking
plaYorms,
such
as
Facebook,
Twi^er,
Tumblr
and
Flickr.
TUMBLR
Started
in
2007
420
Million
users
29.2
Million
unique
users
45%
of
audience
is
35
and
younger
Average
user
spends
23mins
on
Tumblr
Average
salary
of
Tumblr
user
is
under
30k
Grown
74%
since
2013
Only
31
of
the
top
100
brands
use
Tumblr
Mostly
used
for
Images
SNAPCHAT
Started
in
2012
100
million
users
60%
of
users
ages
13
34
use
snapchat
everyday
3
billion
video
views
everyday
93%
of
snapcha^ers
exposed
to
the
ads
liked
or
loved
it
Up
to
8x
US
users
ages
13-34
year
old
view
live
stories
vs
TV
for
similar
events
ie:
Fashion
week,
Wimbledon,
Movie
premiers
70%
of
users
are
female
Top
app
of
2013
on
ITunes
(2014-
Vine)
67%
want
to
receive
discount
or
promos
69%
users
inclined
to
open
a
snapchat
pic
or
video
brand
as
their
added
friend
(
more
personal
stream
of
engagement)
73%
users
would
open
snapchat
from
a
known
brand
People
are
more
likely
to
use
Snapchat
if
they
use
FB
&
Instagram
76%of
snapchat
users
purchased
a
product
online
in
the
last
month
(June
2015)
58%
are
likely
to
purchase
a
brands
product
are
viewing
it
on
Snapchat
Started
in
2010
300
Million
acBve
users
3
million
user
interacBons
30
billion
photos
shared
2.5
billion
like
a
day
70
million
average
photos
per
day
4.21%
brand
engagement
rates
MenBons
in
capBons
receive
56%
more
engagement
Adding
locaBon
results
in
79%
higher
engagement
27.6%
of
users
are
from
U.S
49%
users
are
women
41%
of
users
are
ages
16-24
Instagram
has
a
higher
engagement
rate
than
twi^er
References:
h^p://www.businessofapps.com/snapchat-usage-staBsBcs-and-revenue/
h^p://www.ignitesocialmedia.com/social-media-stats/snapchat-stats-marketers/
h^ps://www.snapchat.com/ads
h^p://expandedramblings.com/index.php/tumblr-user-stats-fact/
h^p://kanguro./blog/who-uses-tumblr-17-staBsBcs-marketers-need-to-know-
about-tumblr/
h^p://oursocialBmes.com/8-useful-social-media-staBsBcs-for-2015/