Top$Line)Message)Points:)Republican)Primary)Debate)in)Cleveland!

!!
! !Jeb!will!highlight!for!voters!that!he!knows!he!can!fix!the!problems!facing!America,!
because!hes!done!it,!as!a!successful,!conservative,!reform<minded!Governor.!!
!
! There!are!a!lot!of!great!talkers!in!politics,!our!current!President!chief!among!them,!and!
there!will!certainly!be!some!skilled!talkers!on!the!stage!Thursday.!But!Jeb!is!a!doer,!his!
focus!will!be!giving!voters!a!sense!that!his!experience!has!prepared!him!to!actually!get!
things!done!rather!than!just!talk!about!it.!!
!
! For!many!voters!this!will!be!their!first!opportunity!to!hear!about!Jeb's!successful!record!
as!Governor!of!Florida:!!
o! Cutting!taxes!every!year!totaling!$19!billion;!
o! Reining!in!spending!through!$2!billion!in!vetoes!and!reducing!the!size!of!the!
state!workforce;!
o! Leading!the!nation!in!job!growth!for!7!years!totaling!1.3!million!new!jobs!over!2!
terms;!
o! Getting!an!A+!Rating!from!the!NRA;!
o! Being!a!leader!in!education!reform!with!the!first!statewide!private!school!
voucher!system;!
o! Fostering!a!culture!of!life!to!natural!death!though!regulating!abortion!clinics,!
promoting!adoption,!vetoing!Planned!Parenthood!funding!and!supporting!crisis!
pregnancy!centers;!and!
o! Implementing!groundbreaking!initiatives!to!curb!domestic!violence.!!
!
! We!anticipate!Jeb!will!be!a!target!of!other!candidates!on!the!stage.!That!is!expected!
given!the!momentum!our!campaign!has!drawn!following!a!successful!launch!that!laid!
out!a!clear!vision!and!rationale!for!his!presidency!with!a!record!to!back!it!up.!!!!!
!!
! !Most!importantly,!Jeb!will!deliver!an!optimistic,!forward!looking!message!about!
restoring!American!leadership!in!the!world!and!putting!in!place!policies!that!will!grow!
our!economy!so!that!everyone!has!the!opportunity!to!rise!up!and!achieve!their!
dreams.!!Jeb!is!in!this!for!the!long!haul!!not!to!score!cheap!political!points!at!the!
expense!of!opponents!!but!to!talk!about!why!he!has!the!leadership!skills!and!record!to!
be!president.!
!
!!
Debate)Prep:)
!
! !!! Jeb!has!held!debate!and!policy!briefings!with!staff!and!advisers!over!the!past!few!
weeks.!
!!
! !! The!sessions!have!focused!on!a!range!of!domestic!and!foreign!policy!issues.!!Jeb!is!
focused!on!delivering!a!message!that!will!resonate!with!voters!over!the!long!haul!

rather!than!flash!in!the!pan!moments.!
!
!!!!His!campaign!schedule!is!beneficial!in!this!regard!as!well,!as!he!participates!in!
frequent!townhalls!and!media!availabilities,!where!questions!arent!vetted!or!seen!in!
advance.!

)
Jeb)Debate)Fun)Facts:)
!
! The!last!debate!Jeb!participated!in!was!October!22,!2002!against!Bill!McBride.!The!great!
Tim!Russert!moderated.!!
!
! Jebs!once!debated!Florida!Gov.!Lawton!Chiles!at!Disney!World!with!a!Mickey!Mouse!
Microphone!pictured!on!the!podium.!!
!
! Jeb's!pre<debate!regimen!will!include!Mass!with!Mrs.!Bush,!the!gym,!and!some!vigorous!
emailing.!!