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Roberts Waikikishellluaushow
Roberts Waikikishellluaushow
Au gu st 3, 2015 | R ound 2
C ON TE NT S
ABOUT
GOAL
BRAND DEVELOPMENT
LOGO DIRECTIONS
A B OU T
WA I KI KI SH E L L
L U A U SH O W
The Waikki Shell Luau Show is a unique luau
show for family and guests. The luau show will
be inspired by Hawaii mythology and depict Hawaiis deep-rooted cultural beliefs. Guests will
leave with an entertaining experience of Hawaiian
culture.
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
G OA L
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
B R AN D D E VE L O P M E NT
B R A N D KE YW O R DS
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
HAWA IIA N
CULTURAL
M YTHOLOGY
ENTERTA INMENT
L UAU
FA MILY
B R A N D S T YL E S H E ET
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
B R A N D S T YL E S H E ET
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
B R A N D S T YL E S H E ET
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
LO G O D I R EC T I O NS
D I R EC T I O N 1 . 0
A B OU T
SH E L L
WA IK IK I SH E L L
- Blowing the conch shell, or pu, in ceremony symbolize the journey of the Ancient Hawaiians as well as your own journey in that
Eternal moment.
- Also symbolizes the first 4 Hawaiian male Gods. (Ku, Lono,
Kanloa, Kane)
- Blowing the Pu was used to communicate across the water between people on canoes to people on land to ask for permission
to enter.
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
S TY L E S H E E T
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
S H EL L R E L AT E D L OGOS
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
D I R EC T I O N 2 . 0
A B OU T
P O LY NE SI A N
TR AD IT IO N A L L U A U
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
S TY L E S H E E T
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
D I R EC T I O N 3 . 0
A B OU T
H AWA I I A N MY T H O L O GY
PA PA A N D WA K E A
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
S TY L E S H E E T
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1
OTHE R N AT UR E L O GOS
ROBERTS HAWAII
| WAIKIKI SHELL
07.24.15
Round 1