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Cosc7312 Learning Unit 4 2015
Cosc7312 Learning Unit 4 2015
Media
COSC7312
Danille Janse van Vuuren
20
LU
Objectives
LO11: Critically discuss why it is wrong to assume that an increase in the number of
media outlets will lead to an increase in content diversity
LO12: Use an example to explain the term demographic diversity
L13: Argue whether or not idea-viewpoint diversity exists in South African media using
examples to support your answer
LO14: Explain why bias can be used to assess idea-viewpoint diversity in electronic
media
LO15: Explain the relevance of exposure diversity in terms of working towards effective
democratic self-governance
LO16: Using an example to illustrate your answer, differentiate between horizontal
exposure diversity and vertical exposure diversity
L17: Discuss the elements of time and space with respect to radio using examples to
illustrate your answer
LO18:Evaluate to what extent, and how, streaming to music on the Internet and
creating your own music compilations using iTunes (for e.g.) bring up considerations of
time and space that are different from those Hendy describes regarding traditional
broadcast radio
LO19: Critically evaluate Ian's view that illegal downloading is not harming the music
industry, considering her argument was made in 2002
Material
used for
this LU
Electronic
Media
Learning
Unit Intro
LU1
Learning
Objective
LU1
Learning
Objective
LU1
Learning
Objective
News
Activity
LU1
Learning
Objective
Although RealityTV is
considered to be a 21st
Century trend its origins can
be traced back to the 1950s
Our exploration of the impact
of Reality TV takes us to the
beginnings of Queen for a Day
(a reality TV series that
showcased personal
transformation) and modernday Queer Eye for the Straight
Guy (a reality TV series that
encouraged straight men to
adopt gay [or alternative]
social and cultural
consumption
We will need to look at 3 key
Cultural Consumption
Social Unity
LU1
Learning
Objective
LU1
Learning
Objective
LU1
Learning
Objective
LU1
Learning
Objectiv
e
LU1
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Objectiv
e
2. Demographic Diversity
(pp.243-244)
Content diversity has also been approached in terms of
demographic elements
3. Idea-Viewpoint Diversity
(pp.244-245)
LU1
Learning
Objective
10
The Relative
The HHI
Entropy
Derived from Shannon Used by the US Department
and Weaver in 1963
of Justice
This measurement This is the most common
deals with
method used in diversity
information quantity
assessment
and variety
It assesses the
concentration of
This measure takes
into consideration
programme-type
both the number of
diversity by measuring
different categories
the total number of
offered and the
available programmes
concentration of
And scores them
material within the
according to concertation
categories (unlike
levels
The Top Three Index
Scores below 1000 =
method)
unconcentrated market