Strategies

Presented by
Muhammad Rehan

Types of Strategies
Integration

Intensive

Diversification

Defensive

Forward Integration
Backward Integration
Horizontal Integration

Concentric
Diversification
Horizontal Diversification
Conglomerate
Diversification

Market Penetration
Market Development
Product Development

Retrenchment
Divestiture
Liquidation

Defensive Strategies
Primary Purpose is to make possible attacks unattractive or
discourage competitors.
It is a developed to protect market share, position and profitability.
It is a strategy that can be used to keep up top position in local
and existing market.
This strategy is most successful to keep up the customers
confidence which no new competitor can disturb.

Joint
Venture

Retrenchme
nt

Defensive
Strategies

Divestiture

Liquidation

Joint Venture Strategy

Joint Venture is a popular strategy that occurs that two
or more companies form a partnership for the purpose
of capitalizing on some opportunity.
This strategy allow some companies to improve
communication and networking to globalize operation
and minimize the risk.

Retrenchment Strategy
Retrenchment occurs when organization regroup
through cost and asset reduction to reserve declining
sales and profit
In some cases impoverishment can be effective type of
retrenchment strategy.

Divestiture Strategy
Selling a division or part of an organization is called divestiture.
Divestiture is often used to raise capital for further strategic
investment.
This strategy is also useful to rid unprofitable activities in a firm.

Liquidation Strategy
Selling all of companys asset, in parts, for their tangible worth is
called liquidation.
However it may be better to cease operating than to continue
losing large sum of money.