Likert Scale

Please rate the importance of following factors in selecting

Cement.
S. Attributes
No
1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Not Important
Very Important

Reasonable Price of Cement

Strength of cement
Quick setting
Durability of cement
Color of Cement
Trusted Brand Name
Unadulterated
Direct Delivery from factory
Ideal Customer Service
Reduction in Cracks
Fineness of Cement
Available in nearby shops
Recommended by
Mason/contractor
Recommended by
shopkeeper
Recommended by engineer
Used widely
Extensive Media coverage

1
1
1
1
1
1
1
1
1
1
1
1

2
2
2
2
2
2
2
2
2
2
2
2

3
3
3
3
3
3
3
3
3
3
3
3

4
4
4
4
4
4
4
4
4
4
4
4

5
5
5
5
5
5
5
5
5
5
5
5

6
6
6
6
6
6
6
6
6
6
6
6

7
7
7
7
7
7
7
7
7
7
7
7

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

6
6
6

7
7
7