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    The document discusses advertising ethics and the social effects of marketing. It defines advertising as a form of information provided by advertisers and examines the psychological effects of advertising, how it contributes to waste, and how it can increase market power. The document also analyzes how advertising can create consumer desires and influence consumer beliefs. It provides factors to consider regarding an advertisement's social impacts, effects on desires, and effects on beliefs.

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    Advertising, Ethics

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    The document discusses advertising ethics and the social effects of marketing. It defines advertising as a form of information provided by advertisers and examines the psychological effects of advertising, how it contributes to waste, and how it can increase market power. The document also analyzes how advertising can create consumer desires and influence consumer beliefs. It provides factors to consider regarding an advertisement's social impacts, effects on desires, and effects on beliefs.

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    © All Rights Reserved
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    29 views4 pages

    Advertising Ethics

    Uploaded by

    prashullp
    The document discusses advertising ethics and the social effects of marketing. It defines advertising as a form of information provided by advertisers and examines the psychological effects of advertising, how it contributes to waste, and how it can increase market power. The document also analyzes how advertising can create consumer desires and influence consumer beliefs. It provides factors to consider regarding an advertisement's social impacts, effects on desires, and effects on beliefs.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 4

    ADVERTISING ETHICS

    Dr. Vinith Kumar Nair


    Asst. Professor
    DC School of Management & Technology
    Pullikkanam

    Definition
    Commercial advertising is sometimes defined
    as a form of information and an
    advertiser as one who gives information

    SOCIAL EFFECTS OF MARKETING


    Psychological Effects of Advertising
    Advertising & Waste
    Advertising & Market Power

    ADVERTISING & THE CREATION


    OF CONSUMER DESIRES
    ADVERTISING & ITS EFFECTS ON
    CONSUMER BELIEFS

    Factors to be taken into


    Consideration
    Social Effects
    What does the advertiser intend the effect of the advertisement to be?
    What are the actual effects of the advertisement on individuals and on society as a
    whole?
    Effects on Desire
    Does the advertisement inform or does it also seek to persuade?
    If it is persuasive, does it attempt to create an irrational and possibly injurious
    desire?
    Effects on Belief
    Is the content of the advertisement truthful?
    Does the advertisement have a tendency to mislead those to whom it is directed?

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