SUBSTITUTION

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SUBSTITUTION

EFFECT

Substitution Effect
Relative price of a good changes when price changes
Consumers will tend to buy more of the good that has
become relatively cheaper, and less of the good that is
relatively more expensive
The substitution effect is the change in an items
consumption associated with a change in the price of the
item, with the level of utility held constant
When the price of an item increases, the substitution
effect

always leads to an decrease in the


quantity demanded of the
good

Substitution Effect
normal
goods
If a good is normal When price
Quantity demanded

When price

Quantity demanded

Substitution Effect
Inferior Goods

If a good is inferior when price


Quantity demanded

When price

Quantity demanded

Changes in a Goods Price


Suppose the consumer is maximizing
utility at point A.

Quantity of y

If the price of good x falls, the consumer


will maximize utility at point B.
B
A
U2
U1

Quantity of x
Total increase in x
6

Changes in a Goods Price


Quantity of y

To isolate the substitution effect, we hold


real income constant but allow the
relative price of good x to change
The substitution effect is the movement
from point A to point C

U1

The individual substitutes


good x for good y
because it is now
relatively cheaper
Quantity of x

Substitution effect
7

Thank
You

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