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  • Jolliffesframework 2

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    Jolliffe's framework outlines key rhetorical elements to consider when designing communications, including the problem or need (exigence), intended recipients (audience), goal or objective (purpose), use of logic and evidence (logos), credibility and character (ethos), attitude conveyed (tone), appeal to emotions or feelings (pathos), arrangement and presentation (organization, structure, form), word choice (diction), sentence structure (syntax), descriptive language (imagery), and figurative devices (figurative language).

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    jolliffesframework2

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    Jolliffe's framework outlines key rhetorical elements to consider when designing communications, including the problem or need (exigence), intended recipients (audience), goal or objective (purpose), use of logic and evidence (logos), credibility and character (ethos), attitude conveyed (tone), appeal to emotions or feelings (pathos), arrangement and presentation (organization, structure, form), word choice (diction), sentence structure (syntax), descriptive language (imagery), and figurative devices (figurative language).

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    1K views1 page

    Jolliffesframework 2

    Uploaded by

    api-268183946
    Jolliffe's framework outlines key rhetorical elements to consider when designing communications, including the problem or need (exigence), intended recipients (audience), goal or objective (purpose), use of logic and evidence (logos), credibility and character (ethos), attitude conveyed (tone), appeal to emotions or feelings (pathos), arrangement and presentation (organization, structure, form), word choice (diction), sentence structure (syntax), descriptive language (imagery), and figurative devices (figurative language).

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    Jolliffes Rhetorical Framework Design

    Exigence
    Audience

    Purpose
    Logos

    Ethos

    Tone

    Pathos

    Organization/ Structure/ Form

    Diction

    Syntax

    Imagery

    Figurative
    Language

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