Professional Documents
Culture Documents
Anil (MMT)
Anil (MMT)
ON
Market Research on Travel and Tourism Industry
AT
ACKNOWLEDGEMENT
I give my sincere thanks to Make My Trip for giving me this wonderful opportunity to do summer
internship.
An understanding marketing work like this is never the outcome of the effort of a single person and I would
be falling in my duty if I do not say a words of thanks to all those who assisted and advised me during the
research work, without whose inspiring guidance, valuable suggestions, keen and enthusiastic interest, and
invaluable support and time, the project work would not have been completed.
I express my sincere thanks to Ms. Tarika Chopra who provided all facilities for carrying out this project.
His pain taking efforts and persistent help during the head of my work can never be adequately
acknowledged. I appreciate for his cooperation and contributions for helping me in making project factual
and informative.
I would also like to extend my thanks to all those who supported me during the course of my project.
Submitted by:
ANIL NAUTIYAL
TABLE OF CONTENT
Table of Contents
1. Introduction
Objectives
Limitations
Research Methodology
2. PROFILE OF THE ORGANISATION
Main attractions
Itineraries
3. ANALYSIS AND INTERPRETATION OF DATA
4. CONCLUSION
Conclusion
Suggestions
5. QUESTIONNAIRE
Page No.
Chapter 1
INTRODUCTION
Industry analysis
The travel industry caters to recreational, leisure and business travellers. It provides various types of travel
services; including travel agencies, tour operators, cruise lines, and Internet vacation reservations and
services.
Travel & tourism industry in India is marked by considerable government presence. Each state has a tourism
corporation, which runs a chain of hotels/ guest houses and operates package tours, while the central
government runs the India Tourism Development Corporation.
The travel Industry in India is substantial and vibrant, and the country is fast becoming a major global
destination. Indias travel and tourism industry is one of them most profitable industries in the country, and
also credited with contributing a substantial amount of foreign exchange.
Ecotourism
Ecotourism entails traveling to places that are renowned for their natural beauty and social
culture, while making sure not to damage the ecological balance.
Eco-tourists have been thronging India in large numbers for it has a rich source of flora and
fauna. A great number of endangered and rare species are also to be found in the various national
parks in India.
The major national parks in India for ecotourism are:
Corbett National Park in Uttar Pradesh
Bandhavgarh National Park in Madhya Pradesh
Kanha National Park in Madhya Pradesh
Gir National Park and Sanctuary in Gujarat
Ranthambore National Park in Rajasthan
Adventure Tourism
Adventure tourism is recently growing in India. Tourists prefer to go for trekking to places like
Ladakh, Sikkim and Himalaya. Himachal Pradesh is popular for the skiing facilities they offer.
Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife, The places
where a tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo
Ghana National Park, and Corbett National Park.
Medical tourism
Tourists from all over the world have been thronging India to avail themselves of cost-effective
but superior quality healthcare in terms of surgical procedures and general medical attention.
There are several medical institutes in the country that cater to foreign patients and impart topquality healthcare at a fraction of what it would have cost in developed nations such as USA and
UK.
Educational tourism
The term education tourism or edu-tourism refers to any "program in which participants travel to
a location as a group with the primary purpose of engaging in a learning experience directly
related to the location"
Yatra
SOTC
Cox & Kings
Thomas Cook
and many more.
MakemyTrip.com is leading Travel Company in India with more than 50 percent market share of
all online sales. MakeMyTrip is much more than just a travel portal or a famous pioneering brand
it is a one-stop-travel-shop that offers the broadest selection of travel products and services in
India. It is the undisputed online leader.
Players Overview:
Online travel market is the most crowded arena in the E-commerce segment with many new
players entering this space.
MakeMyTrip, Yatra, ClearTrip and Travelguru are the leading players in the OTA segment.
IXIGO, Ezeego1 and Zoomtra are the leading search engines in online travel.
With the existing competition online travel space is sure to see consolidation in the coming
years.
One can expect numerous acquisitions and buyouts to happen as cash rich international
players are entering the market.
Added to that airline companies like SpiceJet, IndiGo and KingFisher in India are coming up
with their own portal Rang7, which will affect OTAs.
MakeMyTrip is a clear leader in Online Travel Industry in India which also has booking stores
in 20 cities across India.
MARKET TRENDS
There seems to be more International travel:
Attractive airfares and affordable hotel room rates are the main reasons more and more Indians have
chosen to holiday abroad this season as compared to last year. According to a report in Economic
Times, travellers have opted for places such as UAE, Thailand and Malaysia as domestic airfares have
skyrocketed. International travel is registering growth of as high as 30 per cent and few of the top
destinations are Singapore, Bangkok, Kuala Lumpur, Dubai, Hong Kong, Colombo and Kathmandu.
Domestic airfares have risen considerably over the years and this is causing the people to opt for
international holidays rather than go in for Domestic holidays.
Usually, there is a shift of 10-15 per cent of the holidaying population to international destinations
from domestic ones happening almost every year. But, of late that very percentage is increasing and its
increasing substantially like to around 20-25 % per year.
Indias GDP
Spending patterns of the consumers
Rise in disposable income
Demand fluctuations
2. Social Factors:
People are more health conscious and hence try to avoid the risk of travelling
The demographics are swinging. The aged dont prefer to travel and the youth prefer only
adventure travel
3. Cultural Factors:
The monuments and places of historical interest are very well maintained
Religious festivals bring in a lot of people
Opportunities
o Government of India is giving special attention to certain regions for tourism development.
o More proactive role from the government of India in terms of framing policies.
o Potential for private sector's investment in tourism projects.
o Rising income leads to growth of domestic tourism is one of the factors of the development of the
tourism industry.
o Ability to provide medical services of best quality at lowest price as compare with other countries.
o Availability of high quality human resource
Threats
o Strong Competition within states of India and abroad.
o Terrorism is a major setback of the region.
o Disorganized tourism development.
o Aggressive strategies adopted by other countries
o Environmental factors also impose a threat.
OBJECTIVES
1.
2.
3.
4.
To make it even easier for our hotels to utilize the latest technology by advancing our
website and creating interactive training tools for software usage.
5.
To open our reservation call center for anytime access, including technological
support, 24X7.
Research methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. In it they study the various steps that are generally
adopted by a researcher in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only the research methods or techniques but also the methodology. Research
is common parlance a scientific investigation for knowledge. It can be defined as a systematic
effort to collect the valuable information's. A research can be carried out by different
methodologies, which have their own pros and cons.
Secondary Data
When an investigator uses the data that has been already collected by others, is called Secondary Data. The
secondary data could be collected from Journals, Reports, and various publications. The advantages of the
secondary data can be It is economical, both in terms of money and time spent.i took it from website of the
agency.
Primary Data
Primary data includes the first hand information from the outlets. It can view as a survey. The questionnaire
was especially designed to find out services provided by Triptoway and their ratings. Through this
information we can get the strengths and weaknesses of services provided by a travel agency.
LIMITATIONS
Due to lack of time and other works:- most of the people were not willing to respond to the
questions due to which it was very difficult to convince them for collecting the information.
Reliability of the data: Many respondents do not have any clear idea and many respondents were
giving false answers which lead us to doubt on reliability of such data.
Many salesmen loitering around the area, at times made it difficult to approach the residents as
they were not willing to enter us thinking us as another sales men which was a big annoying
factor for them.
Many respondents were not ready to give answers of each question. For example, most of the
respondents did not reviled information about their income and approximate per person expense
on travelling.
Time constraints: to complete the survey of so huge sample frame in a limited period of time.
CHAPTER 2
COMPANY PROFILE
Make My Trip.com
Nurtured from the seed of a single great idea - to empower the traveller - MakeMyTrip went on to pioneer
the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry over the years.
This is the story of MakeMyTrip, Indias Online Travel Leader.
MakeMyTrip.com, Indias leading online travel company was founded in the year 2000 by Deep Kalra.
Created to empower the Indian traveller with instant booking and comprehensive choices, the company
began its journey in the US-India travel market. It aimed to offer a range of best-value products and services
along with cutting-edge technology and dedicated round-the-clock customer support.
After consolidating its position in the market as a brand recognised for its reliability and transparency,
MakeMyTrip followed its success in the US by launching its India operations in 2005.
With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new
airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices.
Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be
empowered by a few mouse clicks!
MakeMyTrips rise has been lead by the vision and the spirit of each one of its employees, for whom no idea
was too big and no problem too difficult. With untiring innovation and determination, MakeMyTrip
proactively began to diversify its product offering, adding a variety of online and offline products and
services. MakeMyTrip also stayed ahead of the curve by continually evolving its technology to meet the
ever changing demands of the rapidly developing global travel market.
Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of
its offline businesses like its franchises and affiliates simultaneously, augmenting the brands already strong
retail presence further.
Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-stoptravel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the
undisputed online leader, with its share of the travel market extending to more than 50% of all online sales,
a fact evinced by the trust placed in it by millions of happy customers.
Remaining reliable, efficient and at the forefront of technology, MakeMyTrips commitment and customercentricity allows it to better understand and provide for its customers diverse needs and wants, and deliver
consistently. With dedicated 24x7 customer support and offices in 20 cities across India and 2 international
offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for
everyone, whenever and wherever.
Great Places To Work 2010 - 2nd Best Company to Work for & #1 in Professional Services
Super brand India 2009-10
Great Places To Work 2009 - #2 in Professional Services
Best Travel Website CNBC Awaaz 2008-09
Most Visited Travel Website comScore 2005-09
Most Preferred Online Travel Agency Travel Biz Monitor Survey 2008
Number One Online Travel Agency JuxtConsult 2008
Gold and Silver Abby Award 2007-08
Among the Top Ten Websites visited by Indians comScore 2007
Nominated World Travel Awards WTA 2007
Among 100 IT Innovators NASSCOM 2007
Best Online Travel Company Galileo Express Travel World 2007
Emerging India Award ICICI Bank & CNBC TV18 2006
Asia's Hottest Technology Startup Red Herring 2006
Airline
CHAPTER 3
FTAs
(in Millions)
2.29
2.37
2.36
2.48
2.65
2.54
2.38
2.73
3.46
3.92
4.45
5.08
5.37
2.47
2011
535631
501692
472494
350550
277017
310364
399866
358446
301892
444564
532428
596560
5081504
2447748
Foreign Exchange Earnings (FEE) (in US$ Million) from Tourism in India, 2000-2013
Year
2000
2002
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2832
2889
2948
3009
3460
3198
3103
4463
6170
7493
8634
10729
11747
5007
9.6
2
2
2.1
15
-7.6
-3
43.8
38.2
21.4
15.2
24.3
9.5
- 21.6 @
Table 3.3 Foreign Exchange Earnings (FEE) (in US$ Million) from Tourism in India, 2000-2013
Month-wise Foreign
in India, 2011-2013
Exchange
Earnings
(FEE)
(in
US$
million)
from
Tourism
Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13
Sr.
No
1
2
3
4
5
6
7
8
9
10
Source Country
USA
0.828
15.43
UK
0.787
14.66
Bangladesh
0.54
10.06
Sri Lanka
0.229
4.27
Canada
0.224
4.17
France
0.218
4.06
Germany
0.209
3.9
Japan
0.151
2.81
Australia
0.148
2.76
Malaysia
0.119
2.22
Total of top 10 countries
3.453
64.34
Others
1.914
35.66
All Countries
5.367
100
P: Provisional
Table 3.5 Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13
Figure 3.1 Graph of Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13
State/UT
Andhra Pradesh
Uttar Pradesh
Tamil Nadu
Rajasthan
Madhya Pradesh
Maharashtra
Uttaranchal
West Bengal
Gujarat
Karnataka
Total of top 10 States
Others
Total
* Provisional
Table 3.6 Share of Top 10 States/UTs of India in Number of Domestic Tourist Visits in 2008
Fig. 3.2 Graph of Share of Top 10 States/UTs of India in Number of Domestic Tourist Visits in 2012-13
Fig. 3.3 Graph of Share of Top 10 States/UTs of India in Number of Foreign Tourist Visits in 2012-13
120
13
8
112
18
11
Place
No of Respondents
Sr.
No.
Ambaji
1
20
BANGALORE
3
21
Bhopal
1
22
Char-Dham
4
1
23
Yatra
5
Delhi
5
24
6
Diu
3
25
7
Dubai
3
26
8
Europe
2
27
9
Goa
18
28
10 Gujarat
3
29
11 Kerala
12
30
12 MadhyaPradesh
3
31
13 Mahabaleshwar
2 32
14 Maharastra
5 33
15 Mount Abu
13 34
16 Mumbai
12 35
17 Nasik
1 36
18 Noida
1 37
19 North India
6
Table 3.8 Destinations Travelled by Respondents
Place
No of Respondents
North-East India
Ooty
Panchgini
3
1
1
Phuket
Pune
Punjab
Rajasthan
Saputara
Saurashtra
Shimla
Shirdi
Singapore
Somnath
South India
Thailand
Tithal
Udaipur
Not travelled
5
1
2
1
5
2
1
4
1
5
3
1
1
8
Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Place
Australia
Bangalore
Bangkok
Canada
Chennai
China
Delhi
Diu
Darjeeling
Dubai
Dwarka
Europe
Goa
Gualiar
Gujarat
Himachal
Hong Kong
Hyderabad
Jammu
Jaipur
Kashmir
Kerala
Kolkatta
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
Maharastra
Malaysia
Manali
Mount Abu
Mumbai
Nasik
Nepal
Newzealand
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla
Sikkim
Singapore
South India
Spain
Srinath Ji
Thailand
USA
Uttrakhand
Uttranchal Pradesh
No of Respondents
1
1
1
4
13
1
1
1
4
1
3
1
6
6
2
4
3
1
1
2
1
1
1
24
25
Kutch
1
49 Vaishnodevi
Leh Ladkh
1
50 Others
Table 3.9 Preferred Destinations by Respondents
1
12
Place
Ambaji
BANGALORE
Bhopal
Char-Dham
Yatra
Delhi
Diu
Goa
Gujarat
Kerala
MadhyaPradesh
Mahabaleshwar
Maharastra
Mount Abu
Mumbai
Nasik
Noida
No of
Respondents
Sr.
No.
1
3
1
17
18
19
North India
North-East India
Ooty
6
3
1
20
Panchgini
5
3
18
3
12
3
2
5
13
12
1
1
21
22
23
24
25
26
27
28
29
30
31
Pune
Punjab
Rajasthan
Saputara
Saurastra
Shimla
Shirdi
Somnath
South India
Tithal
Udaipur
5
1
2
1
5
2
1
1
5
1
1
Place
No of Respondents
Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Domestic
Place
No of Respondents
Sr.
No.
Domestic Place
Bangalore
2
19 Maharastra
Chennai
1
20 Manali
Darjeeling
1
21 Mount Abu
Delhi
6
22 Mumbai
Diu
3
23 Nasik
Dwarka
1
24 North India
Goa
20
25 Panchgini
Gualiar
1
26 Pune
Gujarat
2
27 Punjab
Himachal
4
28 Rajasthan
Hyderabad
2
29 Shimla
Jammu
1
30 Sikkim
Jaipur
1
31 South India
Kashmir
5
32 Srinath Ji
Kerala
12
33 Uttrakhand
Kolkatta
1
34 Uttranchal Pradesh
Kutch
1
35 Vaishnodevi
Leh Ladkh
1
36 Others
Table 3.11 Most preferred Domestic Places by Respondents
No of
Respondents
1
1
4
13
1
4
1
3
1
6
6
2
3
1
1
1
1
2
Place
Europe
Phuket
Singapore
Thailand
Dubai
No of Respondents
2
1
4
3
3
Sr. No.
1
2
1
1
3
4
6
7
8
9
10
11
12
13
14
15
16
Canada
China
Dubai
Europe
Hong Kong
Malaysia
Nepal
Newzealand
Singapore
Spain
Thailand
USA
Others
2
1
2
1
2
1
1
1
4
1
2
1
1
Place
BANGALORE
Delhi
Diu
Goa
Gujarat
Kerala
Maharastra
Mount Abu
Mumbai
Nasik
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla
Destinations Travelled
3
5
3
18
3
12
5
13
12
1
6
1
5
1
2
2
Preferred Destinations
2
6
3
20
2
12
1
4
13
1
4
1
3
1
6
6
17
South India
Fig. 3.16 Comparison b/w past and future demand of domestic destinations
Europe
Singapore
Thailand
Dubai
Destinations Travelled
Preferred Destinations
2
4
3
3
1
4
2
2
Fig. 3.17 Comparison b/w past and future demand of international destinations
No. of Respondents
4
19
34
8
76
If we look at the above data and the graphs, we find that most of the respondents have travelled to
domestic location i.e. out of 141, 120 respondents have travelled domestic places which are 85%
of the total samples taken. While 9% of people have travelled international places. And 6% have
not travelled to any places.
3.2
Most of the respondents prefer domestic location for travelling and tourism i.e. out of 141, 112
respondents preferred domestic places which are 79% of the total samples taken. While 18% of
people preferred international places for travelling and tourism. And 8% are not sure about
domestic or international places.
3.3
This means that companies associated with travelling and tourism industries has more no. of
people whom they can target as customers willing to travel at domestic places. So, they can put
more efforts in domestic places than international places if they wish to become market leader in
terms of volume of customers. While the 8% are potential customers for both domestic and
international places.
3.4
One of the Reasons for the domestic places has got leading preference may be that international
destinations are more costly than domestic destinations.
3.5
Goa is the leading destinations among both domestic and international destinations travelled with
12.77% of the share which is followed by Mount Abu which is having share of 9.22% and then
Mumbai and Kerala with the share of 8.51% both.
3.6
Goa also leads as preferred destination among both domestic and international destinations with
14% of preference given by respondents, which is followed by Mumbai with 9% and Kerala with
8% of preference given by respondents.
3.7
If only Domestic places are taken into account than shares of Goa, Mount Abu and Mumbai are
15%, 11% and 10% in the destinations travelled while share of Goa, Mumbai and Kerala are 17%,
11% and 10% respectively in preferred destinations.
3.8
Singapore figured among the most travelled as well as preferred International destination as the
share of 31% as the most travelled international destination and 18% for most preferred
international destination.
3.9
Singapore is followed by Dubai and Thailand with the share of 23% as the travelled destinations
and it is also followed by Dubai and Canada by share of 9% as preferred destinations. USA is
followed by Canada i.e. 5% as preferred destinations.
3.10 Reason for Canada and USA may be students willing to study abroad or the work migration.
3.11 If we compare past travelled and future preference of domestic destinations, than we can say that
the both the trend line is strictly following each other for most travelled and most preferred
destinations.
3.12 For International Destinations the shape of line is almost similar for past travelled and future
preference of destinations for travelling and Tourism.
3.13 Out of total, 3% of the respondents were planning to go for holidays in next 3 months, 13 % for
next 3-6 months, 24 %, after 6 months. 6% are planning next year while 54% of the respondents
had not planned the proposed month of travel.
3.14 Majority people planning within next 3-6 months are mainly planning for Diwali, while the
majority people planning after six months are planning at chrisms. Some of them like to travel in
off-season as the travelling expenses reduce during off-season.
3.15 Majority people have said that they are not planning this year i.e. 54% of the total respondents.
One reason for this may be, people think that if they will discuss about their planning than they
may have to suffer from telemarketing calls from the company. And for this reason they generally
do not relieve true information about their planning.
Hypotheses
5.3.1
5.3.2
Hypotheses
H0 = Md
H1 Md
5.3.3
Test
Wilcoxon Matched-Pairs Signed Rank Test serves as a non-parametric version of T-test for 2
related samples. This test is used to analyze different types of study when the data in one group
are related to data in another group including before after study. So, this test is suitable here as
the two different sets of destinations, destination travelled and preferred destinations, are
related to each other.
Place
Destinations
Travelled
Preferred
Destinations
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
BANGALORE
Delhi
Diu
Goa
Gujarat
Kerala
Maharastra
Mount Abu
Mumbai
Nasik
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla
South India
Europe
Singapore
Thailand
Dubai
3
5
3
18
3
12
5
13
12
1
6
1
5
1
2
2
5
2
4
3
3
2
6
3
20
2
12
1
4
13
1
4
1
3
1
6
6
3
1
4
2
2
1
-1
0
-2
1
0
4
9
-1
0
2
0
2
0
-4
-4
2
1
0
1
1
4
-4
---9.5
4
--13
15
-4
--9.5
--9.5
---13
-13
9.5
4
--4
4
= 28.7
Therefore, observed z-value is,
= -2.508
Now for 95% of confidence level, the value of Z/2 from the Z-table is,
Z/2 = 1.96
5.3.4
5.3.5
Action
Now, as
Business Implications
This means that there is no significant difference in the destinations travelled and destinations
preferred. This means that the travel companies should target on destinations travelled more, as
the destination travelled and destination preferred for future travelling do not have any
significant difference. Individual difference may be there in choice, as the person would like to
visit different place as they have visited earlier, but people as a mass prefers almost similar
kind of destinations for travelling and tourism.
Chapter 4
CONCLUSION
AND
RECCOMMENDATION
Conclusion
The project on Indian Travel Industry to understand the needs and preferences of people related to
holidays was very informative and helpful. It gave a complete idea of how a travel industry works. With the
help of this project, it was possible to find out the latest trends in the travel industry, the major online and
offline players in the travel industry, the market share of each major travel companies, customer perception
about the travel industry, consumer behavior etc.
It gives us knowledge about type of travel, the various factors affecting the travel industry, major
challenges and opportunities in travel industry. Though there were various hurdles and problems in carrying
out the project effectively, it was possible to gather as much information as we could.
The project gave an opportunity to think about the travel business from the companys perspective and
companys point of view. It gave information about how exactly the travel companies deal with their
customers so as to increase their market share and increase the sales of their products and services. The main
focus of each travel company is to maintain customer relationship and customer satisfaction so as to
increase loyalty among the customers.
The survey carried out during the course of project had many benefits. During this filed work many
customer problems, feedbacks and suggestions were recorded. This would be very beneficial for the
company to solve the issues and problems faced by the customers.
The most important benefit of this project was that it gave me an opportunity to work in a real corporate
world that would prove to be very useful in my future career.
In short, the project was a very memorable experience that taught me many lessons that can be applied in
future. The most important learning was how to communicate with the outside world about how to market
our product.
RECCOMMENDATIONS
The suggestions mentioned below are made on the basis of data collected by the respondents.
Question 13 of the questionnaire contains space for feedbacks and suggestions, if any, by the
respondents. So these suggestions were purely based on the feedbacks and suggestions provided by
the respondents.
The suggestions are also made on the basis of problems faced by the people using products and
services of MakeMy trip.
Makemy trip should try to sponsor events taking place in colleges or should be a part of some
major events taking place across cities in India. This will help to build a strong brand and
generate a better brand awareness among the students and common masses.
The company can develope Android, i-phone application or any other mobile application for both
for the ease of use and better brand recognition and differentiation.
Bibliography
The project report on Market Research on Travel and Tourism Industry could be successful with the cooperation of the project and the faculty guides. But along with the training period we had taken the Help of
the following books and links to know more about the subject
Book References
Business Research Methods (9th Edition) By Cooper Donald P., Schindler Pamela S., Business
Research Method (9th Edition), Tata-McGraw Hill Publishing Co. Ltd.
Marketing Management (Twelfth Edition), Pearson Education Ltd. By Kotler Philip, Keller Kevin
Lane, Koshy Abraham, Zha Mithileshwar,
Web References
www.makemytrip.com
www.wikipedia.org
www.incredibleindia.org/Tourism_Stastics2008.pdf
www.itopc.org/travel-requisite/tourism-statistics.html
wiki.answers.com
www.managementfunda.com
QUESTIONNAIRE