QO.ja
Tete again, the same sort ef elements -
signifier signified
the symbolicred | sonethngis
circle on awaite — Farhidden
‘background=
the icone cigarclis
cigerette=
‘but here there is aa adiltiondl dement, the bar, whichis
indedical
the indedoal bar
We associate will a barsies or with cr
Jing something
out Interestingly, this seens te be quite common.on signs
which are denrved tron road signs, taough not onyoad
signs themselves. For exanple, the road sign which means
‘na bicycles simpy has a tike ia ated civele; the road sign
which means !no vehicles! simply hee aed ckele. Neither
hhas a bat across, Maye the designers of such nen-road-
sign feb dnpelleg Lo iuclude the bas as en indexival sign
for non-dtivess urfanliar with road signs?
The road sign consists of
cnesymboliesiga the tiengld, —_/ap
‘which means "Wetch out becaase we Ja’ R\
gre thave vhotit means. ito
axbivary, it couldjust as wellbea
quae, etl, octagon, plastic mocel
of aprate 2
one icone sign it Tooke Lice a
nan at weve Thin, thongh, of
these to which that is syibatie
determined ty ovr cutture There :
crecotanconeatonsatver gi
here too For example, it couldbe
amen struggling to pat ug an
umbrella In a moze nucal culture,
it could ne read as aman
shovelirg minute, rather than
road repair matevals, In evltures
where womea do such mezial
wots, it could pass for a woman
shoveling manute
What is Semiotics?
Semiotics the tudy of signs which lows us to
readtents analytical,
Tisis done through using a technique called
Saussure which states we ead sins in three
steps whch are
Sign hated
Signi - svete
ip
Signitied- weep srs