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Bangladesh: Social, Digital and Mobile in
Bangladesh: Social, Digital and Mobile in
AND MOBILE IN
BANGLADESH
NOVEMBER 2012
we are social
OCT
2012
BANGLADESH
161,084,000
28%
72%
TOTAL POPULATION
URBAN
RURAL
29,415,693
18%
INTERNET USERS
3,282,600
USERS ON TOP SOCIAL NETWORK
101,574,000
MOBILE SUBSCRIBERS
INTERNET PENETRATION
2%
SOCIAL NETWORKING PENETRATION
63%
MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)
161,084,000
SOURCE: THE US CENSUS BUREAU (OCT 2012)
(!
)!
BANGLADESHS POPULATION
WILL GROW BY MORE THAN
2,500,000
PEOPLE IN 2013
12.5 SECONDS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)
60%
OF BANGLADESHS POPULATION
IS UNDER THE AGE OF 30
MEDIAN AGE OF
BANGLADESHS POPULATION:
24
SOURCE: THE US CENSUS BUREAU (NOV 2012)
34%
OF BANGLADESHS POPULATION
IS BELOW THE AGE OF 15
10
72%
OF BANGLADESHS POPULATION
LIVES IN RURAL AREAS
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)
11
US$2
SOURCE: WORLD BANK (ACCESSED NOV 2012)
12
56%
SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012)
13
20%
OF BANGLADESHS POPULATION HAS
NO ACCESS TO ANY MEDIA WHATSOEVER
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012)
14
(!
)!
SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012)
15
29,415,693
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)
16
INTERNET PENETRATION
IN BANGLADESH:
18%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012)
17
IN CONTRAST: MEDIA
ACCESS IN BANGLADESH
20%
18%
NO MEDIA
ACCESS AT ALL
INTERNET
USERS
SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)
18
94%
OF BANGLADESHS
INTERNET SUBSCRIPTIONS
19
5,000,000
PEOPLE USE THE INTERNET
EACH DAY IN BANGLADESH
20
MON!
MORNINGS
MONDAYS
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012)
21
1.2 MBPS
SOURCE: NETINDEX (ACCESSED NOV 2012)
22
ON AVERAGE, BANGLADESHS
INTERNET CONNECTIONS ARE
10 TIMES
SLOWER THAN THE
GLOBAL AVERAGE
23
ESTIMATES SUGGEST
THERE ARE AROUND
900
CYBERCAFS IN BANGLADESH
24
$1.40
$2.00
1 HOUR IN A
CYBERCAF
AVERAGE DAILY
INCOME
SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012)
25
BANGLADESHI NETIZENS
VISIT AN AVERAGE OF
4
WEBSITES EACH DAY
26
10,000
PEOPLE REGULARLY VISIT ONLINE
RETAIL STORES IN BANGLADESH
27
0.006%
OF BANGLADESHS POPULATION REGULARLY
VISITS ONLINE RETAIL STORES
28
BLOGS
SOURCE: REZWANUL BLOGSPOT (2012)
29
3,282,600
SOURCE: FACEBOOK AD PLANNER (NOV 2012)
30
2%
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012)
31
FACEBOOK GROWTH IN
BANGLADESH OVER THE PAST SIX MONTHS:
34%
SOURCE: SOCIALBAKERS (NOV 2012)
32
871,420
SOURCE: SOCIALBAKERS (NOV 2012)
33
(!
)!
34
OCT
2012
FACEBOOK IN BANGLADESH
45-54:
2%
35-44:
6%
55-64:
1%
65+:
1%
13-17:
13%
FEMALE:
22%
25-34:
29%
18-24:
49%
MALE:
78%
35
200,000
BLOGGERS IN BANGLADESH
SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011)
36
70,000
SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012)
37
17%
OF BANGLADESHS MOBILE INTERNET USERS ACCESS
SOCIAL NETWORKING SITES ON THEIR PHONES
38
101,574,000
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)
39
63%
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012)
40
50,000
NEW MOBILE SUBSCRIPTIONS EVERY DAY
IN THE FIRST SIX MONTHS OF 2012
41
(!
)!
42
US$ 13.50
SOURCE: THE DAILY STAR (MAY 2012)
43
33%
OF BANGLADESHS MOBILE USERS
HAVE MORE THAN ONE HANDSET
44
81%
15%
4%
1 SIM CARD
2 SIM CARDS
3+ SIM CARDS
45
5%
OF BANGLADESHI MOBILE
USERS SHARE A PHONE
46
27,786,046
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)
47
MOBILE INTERNET
PENETRATION IN BANGLADESH:
17%
SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012)
48
58%
39%
AMONGST URBAN
SUBSCRIBERS
AMONGST RURAL
SUBSCRIBERS
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)
49
3G NETWORK
IN OCTOBER 2012
50
0.2%
OF BANGLADESHS POPULATION
51
1 IN 3
BANGLADESHI MOBILE SUBSCRIBERS
SENT JUST 1 SMS PER MONTH IN 2011
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)
52
(!
)!
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)
53
73%
34%
MOBILE PHONE
RADIO SET
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)
54
28776
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