Ecommerce in Middle East

Statistics and Trends

Multi Vendor Ecommerce Platform

General Statistics

The estimated number of Ecommerce

Users in Middle East is:

90 MILLION

43 %
Among all GCC countries, around 43% of
internet users reported making an
online purchase at least once a month

15%

15% of Middle East Businesses have

online presence.

33 %

of internet users in the Gulf regularly

use the internet for purchasing or
researching products

The Current Volume of B2C ecommerce

sales in MENA is

$9 Billion

this will reach an estimated

$15 Billion
in 2015.

60%

Members make repeat

purchases on the site while its product
return rate is less than 4%, just one-sixth
of the average return rate experienced in
other ecommerce verticals.

Saudi Arabia has the second largest

e-commerce market in the GCC
with an estimated

UAE

has the highest percentage of internet

users who shop online, compared to
other countries in the Middle East.

39%
39% of adult internet users in Saudi
Arabia buy products and pay for
services online
(that's 3.1 million people; around
12% of the total population).

B2C 2010 e-commerce sales

growth in the UAE was

US $2 billion,
55% to 60%
of the total GCC e-commerce sales,
according to Visa.

50 %
of online shopping in Saudi
originates outside of major cities,
highlighting a growing
m-commerce opportunity.

$520m
followed by

Qatar ($375m), Kuwait ($280m),

Bahrain ($175m)
& Oman ($70m)

The total current value of the

oine retail sector in the Middle
East is around

$425 MILLION

ONLINE SHOPPERS BY AGE & GENDER

52-53%

68%

of the
online Shoppers are

of shoppers who are

older than 26 Shop online

53%

52%

53% of them are above

35 Years old

52% of them are between

the age group 26 and 35

41%

31%

41% of them are between the

age group 16 and 25

31% of them are less

than 16 Years old

male and rest 32%

females

68%
male

32%
female

PAYMENT METHOD

70% to 80% of
online purchases

while 30%
is paid online

70% to 80% of online purchases of physical goods in

Middle East are paid through Cash-On-Delivery

47%

(COD), while 30% is paid online

Almost half of the consumers in

Middle East (47%) own a payment card

47%

30%

28%

30%

27%

of the Shoppers use

use Credit cards for

Use Cash On Deliv-

user Bank Transfer

use PayPal for

Prepaid cards for

making online

ery for making

for making online

making online

making online payment

payment

online payment

payment

payment

Payment Gateway usage Statistics in Middle East

9 Counties using it in ME

14 Counties using it in ME

17 Counties using it in ME

15 Counties using it in ME

3 Counties using it in ME

16 Counties using it in ME

1 County using it in ME

All Counties using it in ME

1 County using it in ME

PayPal
Skrill
cashU
2Checkout
Cashi
Onecard
Innovate Payments
Gate2Play
Network International

6.45%-8.45%
+Conversion Fee
2.9-3.9%
+Conversion Fees
7% of
overall rate
3.9%+$0.45/trasaction
+5.99 Monthly Fees
2% of
Overall Rate

5% of overall rate

3.1%+Transaction fees

Credit card payment 5.5%

and Others 10%
Not Available

Courtesy:- www.go-gulf.com

Payment Gateway Usage Count in Middle East

Number of Counties using

18
16
14
12
10
8
6
4
2
0

PayPal

cashU
Skrill

Cashi
2Checkout

Network
International

Innovate
Payments
Onecard

Gate2Play

Most Popular online Shopping Categories

41%

31%

28%

Online Games

Computer Software

Electronics

14%

13%

11%

Accessories

Books and Magazines

Home Appliances

17%

15%

Clothes

Entertainment

8%

5%

Beauty and Health

Beauty and Health

Category Wise Purchase Statistics

% of purchase
45
40
35

% of purchase

30
25
20
15
10
5
0

Online Games
Computer
Software

Electronics

Entertainment
Clothes

Books
and Magazines

Accessories

Category Name

Home
Appliances

Beauty
and Health
Food
and Drink

Most e-commerce sites

in the Middle East that are
selling physical goods,
70 to 80% using COD

Reason for Purchase Statistics

14%

The smartphone
penetration rate
in Saudi Arabia is set to
double to 50% within
the next four years.

32%

17%

18%

19%

Better Oers

2015

The value of
M-commerce in MENA
could reach
US $4.9 billion by 2015.

2014
2013

Wide Range of Products

More Payment Options
Easy to Compare Products
Can Read Reviews

Advantage of Multivendor Ecommerce Platform

Wide range of
Products

Low Inventory
Management

Shipping managed by
Merchant Directly

Customer Direct Rating of

the merchant
[ This increase merchant accountability]

Most Successful Multi Vendor

Ecommerce Platform Visitors Statistics in 2012

71%
Etsy.com

67%
56%
Amazone
market place

65%

Souq.com
Tradus.com

Suggested Solution
Control panel admin
Create merchant

Merchant Shipments

General

Orders

Currencies

View

Logo

Sales reports

Category selection
Shipping method selection

Merchant control panel

Products

Merchant Commissions

Categories
Most active customer

Payment methods

locations
Shipments

Merchant listing
Merchant Payouts

Shipping and taxes

Destination zones

Change Merchant
globally in control
panel admin login

Revenue returns

Products

Shipping charges

Categories

Tax rates

Manufactures
Products
Product options
Product mapping

Merchant settings
Commission options
Registration

Discounts
Coupons
Customer reviews

Intelligent shipping

Customers
Merchant administrators
Customers

Commissions
View commissions
Select payout methods

G
TIN
E
RK
MA

STOR
E FR
ON
TM
AN
AG
EM
E

T
N

Strong

Platform

Product
Sourcing

Customer
Support

Oorjit

Core
Functional
Areas in an
Ecommerce
Business
Payment
Processing
3
4

Delivery
Management

Thank You
To get started or to have a discussion

support@oorjit.com, www.oorjit.com