The document outlines a communication plan for a fundraising campaign called Project Right Start from July 2015 to September 2015. It includes creating a microsite and sending 12 email marketing messages (EDMs) over 12 weeks to different target groups, with content such as launching the project, case studies, independence day appeal, and thanking donors. It also involves designing offline mailers targeted at groups like committed donors and lapsed donors to announce the campaign.
The document outlines a communication plan for a fundraising campaign called Project Right Start from July 2015 to September 2015. It includes creating a microsite and sending 12 email marketing messages (EDMs) over 12 weeks to different target groups, with content such as launching the project, case studies, independence day appeal, and thanking donors. It also involves designing offline mailers targeted at groups like committed donors and lapsed donors to announce the campaign.
The document outlines a communication plan for a fundraising campaign called Project Right Start from July 2015 to September 2015. It includes creating a microsite and sending 12 email marketing messages (EDMs) over 12 weeks to different target groups, with content such as launching the project, case studies, independence day appeal, and thanking donors. It also involves designing offline mailers targeted at groups like committed donors and lapsed donors to announce the campaign.
The document outlines a communication plan for a fundraising campaign called Project Right Start from July 2015 to September 2015. It includes creating a microsite and sending 12 email marketing messages (EDMs) over 12 weeks to different target groups, with content such as launching the project, case studies, independence day appeal, and thanking donors. It also involves designing offline mailers targeted at groups like committed donors and lapsed donors to announce the campaign.