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  • Strategic Brand Management by J.N.Kapferer

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    This document provides information about an upcoming class discussion on brand architecture and asks students to identify examples of different types of brand architecture used by companies. It directs students to read Chapter 13 of Strategic Brand Management by Jean Noel Kapferer to learn about brand architecture and be prepared to discuss real-world applications of these concepts in the next class.

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    This document provides information about an upcoming class discussion on brand architecture and asks students to identify examples of different types of brand architecture used by companies. It directs students to read Chapter 13 of Strategic Brand Management by Jean Noel Kapferer to learn about brand architecture and be prepared to discuss real-world applications of these concepts in the next class.

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    118 views1 page

    Strategic Brand Management by J.N.Kapferer

    Uploaded by

    akriti710
    This document provides information about an upcoming class discussion on brand architecture and asks students to identify examples of different types of brand architecture used by companies. It directs students to read Chapter 13 of Strategic Brand Management by Jean Noel Kapferer to learn about brand architecture and be prepared to discuss real-world applications of these concepts in the next class.

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    © All Rights Reserved
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    of 1

    Brand Architecture

    This is a link to the book titled Strategic Brand Management by Jean Noel
    Kapferer.
    Please read Chapter 13- Brand Architecture. This topic will be discussed in the
    class on Session 16.
    I would like you to identify companies where the different types of Brand
    Architecture are in use.

    http://www.tccim.ir/images/docs/11%20New%20Strategic%20Brand
    %20Management%20by%20Philip%20Kotler%20-%204th%20Edition.pdf

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