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    Commitment: Brand Strength Analysis-Two Big Mobile Brands

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    Nikitha Anne
    The document analyzes and compares two major mobile brands, Apple and Samsung, across 10 dimensions of brand strength. Apple scored higher than Samsung in most dimensions, including commitment to values, protection, clarity, authenticity, relevance, understanding, consistency, differentiation, and presence. Samsung scored higher than Apple in responsiveness. The analysis provides a data-driven comparison of the brand strength of Apple and Samsung in the mobile market.

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    Commitment: Brand Strength Analysis-Two Big Mobile Brands

    Uploaded by

    Nikitha Anne
    9 views12 pages
    The document analyzes and compares two major mobile brands, Apple and Samsung, across 10 dimensions of brand strength. Apple scored higher than Samsung in most dimensions, including commitment to values, protection, clarity, authenticity, relevance, understanding, consistency, differentiation, and presence. Samsung scored higher than Apple in responsiveness. The analysis provides a data-driven comparison of the brand strength of Apple and Samsung in the mobile market.

    Original Description:

    Analysis

    Original Title

    Brand Comp

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    The document analyzes and compares two major mobile brands, Apple and Samsung, across 10 dimensions of brand strength. Apple scored higher than Samsung in most dimensions, including commitment to values, protection, clarity, authenticity, relevance, understanding, consistency, differentiation, and presence. Samsung scored higher than Apple in responsiveness. The analysis provides a data-driven comparison of the brand strength of Apple and Samsung in the mobile market.

    Copyright:

    © All Rights Reserved
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    Download as xlsx, pdf, or txt
    9 views12 pages

    Commitment: Brand Strength Analysis-Two Big Mobile Brands

    Uploaded by

    Nikitha Anne
    The document analyzes and compares two major mobile brands, Apple and Samsung, across 10 dimensions of brand strength. Apple scored higher than Samsung in most dimensions, including commitment to values, protection, clarity, authenticity, relevance, understanding, consistency, differentiation, and presence. Samsung scored higher than Apple in responsiveness. The analysis provides a data-driven comparison of the brand strength of Apple and Samsung in the mobile market.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 12

    Brand Strength Analysis- Two Big Mobile Brands

    Commitment
    1.The degree to
    which the company is
    committed towards
    it's values

    Apple
    Samsung

    4.6
    3.55

    Apple
    Samsung

    44%
    56%

    Protection
    2.The degree to
    which the brand is
    secure across all the
    dimensions like
    Composition of the
    product, design etc.

    Apple
    41%

    Samsung
    59%

    Apple
    Samsung

    4.35
    3

    Clarity
    3.The degree to
    which the company is
    clear about it's Target
    Customers,
    Positioning and
    Proposition

    Apple
    Samsung

    46%
    54%

    Apple
    Samsung

    4.3
    3.6

    Responsiveness
    4.The degree to
    which the company is
    able to respond to
    the market changes,
    Risks, Challenges
    and opportunities.

    Apple
    Samsung
    50%

    Apple
    Samsung

    3.85
    3.9

    50%

    Authenticity

    5.The degree to
    which the company is
    able to deliver its
    value set to it's
    customers.

    Apple
    Samsung

    45%

    Apple
    Samsung

    55%

    4.45
    3.7

    Relevance

    6. The degree to
    which the company is
    able to deliver it's
    Customers needs
    and Meet the
    expectations.

    Apple
    Samsung

    46%
    54%

    Apple
    Samsung

    4.3
    3.65

    Understanding
    7.The degree to
    which the customers
    and the opinion
    makers are aware of
    Characteristics of the
    brand.

    Apple
    48%

    Apple
    Samsung

    Samsung
    52%

    4.1
    3.8

    Consistency

    8.The degree to
    which the brand is
    experienced across
    all touch points and
    formats, without fail.

    Apple
    47%

    Apple
    Samsung

    4.15
    3.75

    Samsung
    53%

    Differentiation

    9.The degree to
    which the brand is
    perceived distinctly
    by it's customers
    from it's
    Competitors.

    Apple
    43%

    Samsung
    57%

    Apple
    Samsung

    4.75
    3.55

    Presence
    10.The degree to
    which the brand is
    talked about by its
    stakeholders both in
    traditional and in
    Social Media,
    Positively.

    Apple
    Samsung

    46%
    54%

    54%

    Apple
    Samsung

    4.45
    3.85

    ig Mobile Brands
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    2014H149283P

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