CASE STUDY ON:

EURO DISNEY --- WHAT HAPPENED?

WHAT NEXT?

GROUP MEMBERS

MAHAM ASIF
SHEIKH MUHAMMAD FARHAN
MUHAMMAD ASADULLAH
FARYAL MUGHAL
SAMAR ABBAS

OVERVIEW

MACRO ENVIRONMENT
ANALYSIS
MACRO ENVIRONMENT :

ENVIRONMENT
TECHNOLOGY
ECONOMY
DEMOGRAPHY
CONCLUSION

ENVIRONMENT

TECHNOLOGY

ECONOMY
Euro Disney failed on many fronts. Walt Disney lacked in understanding of
the culture, economic growth of Europe.
Europes most severe recession since World War II lead to an inopportune
opening for Euro Disney. Disney learned a whole new meaning to marketing
when it expanded into Europe.
As the park was being constructed, Disney became concerned that the
original plans, based on
the Magic Kingdom in California, were too spurious for this land of real
castles, kings, and
queens. As a result, enhancements were ordered, and the park, originally
budgeted at $2.0 billion ended up costing $3.8 billion.
European families strongly favor three- or four-week long vacations in
summer. Their family
vacation budgets, which are more modest than in the United States, are
carefully rationed to

ECONOMY

DEMOGRAPHY

CONCLUSION