Topic 1: Competitors

Burberry Group (BRBY)

Strengths
Burberrys

Ralph Lauren Corp (RL)

Strengths
revenue is poised to expand to 7.5%, and

Strong

brand recognition within United States and

8% growth annually within the next 5 years. Burberry is

Internationally

in decent financial health, as it has plenty of their cash

Opportunity

and cash equivalents as it is increasing annually.

Weaknesses
Burberry's

Weaknesses
Many

premium pricing strategy is risky leading to

economic slowdowns, when consumers tend to

substitute with lower-priced apparel.
Express (EXPR)

Strengths
Strong

brand recognition in the United States

Strong

historical growth in revenues and profits over

to re-gain market position

counterfeit products that are sold at a lower and

similar price
Unable

to beat recent earnings estimates and predicted

decrease in operating margin due to increased

spending on operations.

VH Corp (VFC)

Strengths
Management

has set long-term operating and financial

targets that reflect the firm's mass-channel consumer

recent years.

appeal and leading apparel market share.

Weaknesses

VF

Limited

company and analyst estimates

growth opportunities and misses around half of

is positioned to be in good financial health from

earnings estimates.

Weaknesses

Produces

VF

products for a narrow demographic .

risks overestimating the value of a business,

accounting inconsistencies, integration problems, and

any other issue that pulls management's attention away
from its core operations..

Topic 1: SWOT Analysis

Strengths
Strong

Brand Identity and currently stealing

Weaknesses
History

of targeting a narrow market

market shares from well established brands

Expensive

cost of products

Diverse

Imbalance

in domestic sales vs. international

portfolio of operations and outsourcing to

retailers
History

of strong earnings reports

Financial

sales
Heavily relies on cotton from China as cost of
raw material and labor increase

stability is greater compared to smaller

companies
Opportunities
Strong

potential for domestic expansion in e-

commerce and locations of high opportunity

compared to recent retailer closings
Vision

to continue increasing sales trend

through a greater number of retail stores

Opportunity

to expand internationally

Threats
Competition

from established brands such as

Ralph Lauren and Burberry

Cheaper

substitutes of similar quality

Decreases
Currency

in discretionary income

risks in foreign markets

Topic 2
Rankings

Democra
cy

Press
Freedom

Civil
Liberties

Corruption

United Arab
Emirates

75

120

21

Kuwait

80

85

50

Saudi Arabia

53

137

53

Topic 2

Topic 4
Campaign

Response

Campaign 1

Response to 1

Campaign 2

Response to 2

Campaign 3

Response to 3

Etc

Etc

Topic 5

Topic 5

Pain points - describe the places where a business feels the "pain" due to poor operational
structure, bad software or good, old-fashioned inefficiencies.

Topic 5
Painstorming is the process of uncovering pain points to drive breakthrough
innovation.
Instead of jumping to solutions, Painstorming uncovers the fundamental
drivers of new opportunities. No more innovating around the fringes of the
problem.

Here are the steps:

Person whos the specific person or customer youre innovating for?
Activities what are the everyday things they do, why, and to what ends?
Insights what are the processes, tools, or activities that they unnecessarily
do or have invented themselves to work around the way things are
supposed to be done?
Needs what are the biggest pain points that are the root causes of the
customers problems, unmet needs, or desires? What are the workarounds,
things that cause stress or concern, dissatisfaction, or anything else thats
responsible for their pain?