BUS 7017 : Final

: .
CRAFTING & EXECUTING STRATEGY : Concepts and Readings 18/e
BUS 7017 : Final
** FINAL TEST ** Aj. .
"Above Average Returns"
Final A 1

2
1) , , , , ,
- -
- -

- -

- - -

2)

(Long term)
(Above Average Returns) ... ?
4

1: (Strategic Analysis) / ""

1) => S:(+) W:(-)
Value Chain

2 (Primary Activities)

(Support Activities)

Inbound Logistics
Operations
Outbound Logistics
Marketing and Sales

Customer Services


Procurement - input

Technology Development

Human Resource Management

Firm Infrastructure
Value Chain (Competitive
Strategy) (Cost Leadership)

(Differentiation) Value Chain

2 Optimization Coordination

- Optimization - Coordination

7's McKenncy : 7
Staff
Skill
Style

Shared Value
Structure

System
Strategy

2) => O:(+) T:(-) PEST, 5-Force

case study SWOT

SWOT (factor)
TOWS matrix
SWOT (STOW Analysis)
SWOT matrix


S:
W:
O:
T:
2: / (Strategic Formulation)
/
( McKinsey 7s Framework )

S1. Staff -

1.

1. / /
2.
3.

4.

S2. Skill -

-- --

1.
2. ()

3.
4. ( )

5.
(Competitive Strategy)
1. (Cost Leadership Strategy)
- Online

- Online (Online Seller Bidding)

- Online( Online Action)

2. (Differentiation Strategy)
- E-Commerce
- Online

- Online
3. (Innovation Strategy)
- Online
- Online

4. (Growth Strategy)

-
-
5. (Alliance Strategy)
-

- online