Pumphouse 2012 Partnership for West Village Revitalization Moves Forward

A catalyst for change; a vision built for the benefit of all Calgarians.

CALGARY, February 24/CNW/ - On February 24, Pumphouse Theatre Society (PTS) Executive Director
Scott McTavish announced the launch of Pumphouse 2012: a catalyst for change and a social and cultural
boon to the people of Calgary. Central and fundamental to the goals envisioned by Calgary’s West Village
revitalization strategy, the Pumphouse 2012 project focuses on the renovation and expansion of Calgary's
historic Pumphouse Theatre. Architecturally innovative, socially responsible and culturally significant,
Pumphouse 2012 will define the creative voice of the entire new West Village community.

"Pumphouse 2012 is one of those rare transformative projects," commented McTavish. "It’s truly cross-
cultural, cross-discipline and cross-community in nature. Not only will this project deliver on critically needed
inner-city mixed-use infrastructure, but it will provide meaningful and sustainable support for Calgary’s artists
and cultural organizations. It will transform how they create, showcase, and promote their art. Pumphouse
2012 will provide them with tools to develop their craft, and it will animate a vital inner-city neighborhood."

PTS has formed an exciting and strategic alliance with award-winning Prime Consultant Marshall Tittemore
Architects (MTA) and renowned arts centre designers Proscenium Architecture + Interiors; to bring the
proposed Pumphouse Theatre Cultural Centre to life.

Pumphouse 2012 will be a leading project and cultural anchor for the new West Village. "Our goal is to
enhance the Pumphouse Theatres Society’s mandate to provide affordable and accessible theatre to
Calgarians through the design of a contemporary, thoroughly engaging facility that merges the site’s unique
history with the City’s future," said Tom Tittemore, Principal of MTA, and strong advocate for the
advancement of culture in Calgary. As Chair of Calgary Public Art Board, Tittemore has contributed
significantly to championing the inclusion of culture as the fourth pillar of The City of Calgary’s triple-bottom
line policy benefitting all arts-centered organizations.

The first phase of Pumphouse 2012 will include renovations and upgrades to the two existing theatres
(Joyce Doolittle Theatre and the Victor Mitchell Theatre). A new 150 seat black box theatre will also be
added, along with the incorporation of a business centre for use by non-profit organizations.

Proscenium Principal Hugh Cochlin is equally enthusiastic about his firm's involvement in revitalizing one of
Calgary’s most significant cultural landmarks. "Proscenium's primary focus - and underlying passion - has
always been on the planning and design of facilities for the arts across Western Canada. We're truly excited
to be part of a team that will re-energize and redefine a significant entry point into the Calgary arts scene."
Both Proscenium and MTA seek to enhance form, functionality and scale, while at the same time respecting
and preserving the important architectural heritage of the original Pumphouse structure.

Interested parties are encouraged to visit www.Pumphouse2012.com for further information on the
Pumphouse 2012 project and its stakeholders.

Media inquiries: Karen M. Kolenc | Director of Communications, Marshall Tittemore Architects |

403.264.8700 | karenk@mtalink.com