Internal Strengths Weakness Opportunities Threats Competencies

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Jollibee Foods Corporation

Strengths
Adjusts their
menu
depending
on culture
and location
Wide range
of food
choices
Strategic
location
Quickest
serving time
among other
food industry
Food quality
Cost saving/
systematic
food
preparation.
options to
deliver
Creative
marketing
programs.
Efficient
manufacturin
g and
logistics
facilities.
It is a
stronghold of
heritage and
monument
of Filipino
victory.

Weakness
Serving size
is small
Sanitary and
ambiance
Supply and
demand
problems
shortage
some
products are
sold
out/unavaila
ble
Does not
change
products
often
Unhealthy
meals
High
employee
turnover

Internal
Opportunities
Growing
Philippines
Economy per
capital
Became the
first food
service
company to
be listed in
the
Philippine
Stock
Exchange.
Continuous
products and
service
Acquired
Greenwich
Pizza in
1994.
expansion
Adaptation
on products
and services
to culture
and
tradition.
Employees
received
extensive
training so
that they
could learn
the
corporate
values of
integrity and
humility.
Free wifi

Threats
Consumers
look for a
healthier
lifestyle
Industrializat
ion
The rivalry
between
Jollibee and
McDonald.
High number
of foreign
companies
entering
fast-food
market vs.
local brands
Noncompliance
to sanitary
standards.
Jollibee was
reported to
have been
using
earthworms
in its beef
patties for
many years
to get
customers
addicted to
certain socalled
chemical
elements in
earthworms

Competencies
Filipino menu
Happy Plus
Card

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