Professional Documents
Culture Documents
Marketing Management@y
Marketing Management@y
History
Joseph A
Biedenharn
History of Bottling
1894A modest start
for a bold idea.at a
candy store in Mississippi.
1899 .First Bottling
agreement.
1990-1909.Rapid
Growth, Bottling rights
are sold to local
entrepreneurs.
In 1909 nearly 400 cocacola bottling plants were
operating, most of them
family owned businesses.
1916..Birth of the
Contour bottles.
A design from Root Glass
Company of Terre Haute,
Indiana won enthusiastic
approval in 1915 and was
introduced in 1916.
1950s.Packaging
innovation
For the first time, consumers
have choices of coca-cola
packaging type and sizes.
Cans were also introduced,
becomes generally available in
1960.
21st Century.
The Coca-cola bottling
system grew up with
roots deeply planted
in local communities.
Strong locally based
relationships between
coca-cola bottlers.
Customers and
communities are the
foundation.
Coca-Cola Logo
Created by John
Pembertons partner and
bookkeeper, Frank Mason
Robinson in 1885.
The Red-white colored
scheme in the coca-cola
logo(1950) was kept simple
and distinctive to lure the
young minds.