June 2013 Present (2 years 3 months)Mumbai Area, India

Alliances & Activations Campaign Management: Innovate in customer

acquisition marketing campaigns for Mumbai. Manage alliances, activations and
experiential marketing in malls, retail brand outlets, exhibitions, trade fairs, hotels &
restaurants, corporates, residential societies and school to drive footfalls.

Digital Marketing: Drive campaign performance, review and optimize

campaigns.

Referral Marketing: Drive online and offline referral marketing programs

through tactical innovation.

Marketing Budget Management: Manage marketing budget of ~4 Cr p.a. to

achieve top line objectives

Team Management: Manage a team of 5 directly reporting Marketing

Managers & Tele-Marketing Managers and overall an overall team strength of 140+
staff members.

Marketing Communications Management: Review marketing communication

and creative briefs for all campaigns.

Vendor / Agency Management: Manage vendors and marketing agencies, cost

negotiations and payments.