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    Advertising & Public Relation Tools by Sohail

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    sohailpanezai
    Avatar was advertised heavily advertisement costs exceeded $150 million Launched across 14 markets outside US Advertising focused on past blockbuster movies of james cameron such as Titanic. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" the trailer for the film was released in all theatrical formats On October 30, to celebrate the opening of the first 3D cinema in Vietnam.

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    Advertising & Public Relation Tools by Sohail

    Uploaded by

    sohailpanezai
    65 views12 pages
    Avatar was advertised heavily advertisement costs exceeded $150 million Launched across 14 markets outside US Advertising focused on past blockbuster movies of james cameron such as Titanic. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" the trailer for the film was released in all theatrical formats On October 30, to celebrate the opening of the first 3D cinema in Vietnam.

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    Avatar was advertised heavily advertisement costs exceeded $150 million Launched across 14 markets outside US Advertising focused on past blockbuster movies of james cameron such as Titanic. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" the trailer for the film was released in all theatrical formats On October 30, to celebrate the opening of the first 3D cinema in Vietnam.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    65 views12 pages

    Advertising & Public Relation Tools by Sohail

    Uploaded by

    sohailpanezai
    Avatar was advertised heavily advertisement costs exceeded $150 million Launched across 14 markets outside US Advertising focused on past blockbuster movies of james cameron such as Titanic. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" the trailer for the film was released in all theatrical formats On October 30, to celebrate the opening of the first 3D cinema in Vietnam.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

     Advertising & Public Relation tools


     By Sohail Khan 1
    Advertising & PR tools
    • Avatar was advertised heavily
    advertisement costs exceeded $150
    million
    • Launched across 14 markets outside US
    • Advertising focused on past
    blockbuster movies of james cameron
    such as Titanic, Terminator ,True
    lies etc
    • Making of movie using Advanced 3D
    Cameras
    2
    Media Relations

    •
    •
    • Fox Filmed Entertainment is a global leader
    in movie responsible for some of the top
    grossing movies of all time, including
    history’s most successful movie, Titanic

    • The film production and distribution.


    Twentieth Century Fox Film is was heavily
    promoted in an episode of the Fox Network
    series Bones in the episode "The Gamer In
    The Grease" (Season 5, Episode 9)
    .
     3
    Media Relations & Events
    • James will be 'Avatar Day'. On this day the
    trailer for the film was released in all
    theatrical formats
    • On October 30, to celebrate the opening of
    the first 3D cinema in Vietnam, Fox
    allowed Megastar Cinema to screen
    exclusive 16 minutes of Avatar to a
    number of press
    • Avatar premiered in London on December 10,
    2009
    • Cameron announced at the Comic-Con Avatar
    Panel that August 21

    4
    S p o n so rsh ip s

    5
    Sponsorships

    6
    Sponsorships

    7
    Publications
    • The Art of Avatar
    • The Navi Conquest

    8
    Publications
    • Avatar Scrapbook
    • An Activist survival
     Guide

    9
    Other Activities
    • Games
    – PS3, Xbox 360, Wii, Nintendo DS, iPhone,
     Microsoft Windows

    10
    Other Actvities
    Distributed in McDonald‘s Happy
    Meals in Argentina, Brazil,
    Canada, China, Colombia, the
    United States and Venezuela.

    11

     Thank you

    12

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