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CP-3.Which Theories of International Business Described
CP-3.Which Theories of International Business Described
in
the short run? In the long run?
ANSWER:Thereareatleastthreetheoriesofinternational
business:thetheoryofcomparativeadvantage,theimperfect
marketstheory,andtheproductcycletheory.Intheshort
run,BladeswouldliketoimportfromThailandbecauseinputs
suchasrubberandplasticarecheaperinThailand.Also,it
wouldliketoexporttoThailandtotakeadvantageofthefact
thatfewrollerbladesarecurrentlysoldinThailand.Bothof
thesefactorssuggestthattheimperfectmarketstheory
appliestoBladesintheshortrun.Inthelongrun,thegoal
istopossiblyestablishasubsidiaryinThailandandtobe
oneofthefirstrollerblademanufacturersinThailand.The
superiorityofitsproductionprocesssuggeststhatthetheory
ofcomparativeadvantagewouldapplytoBladesinthelong
run.However,theproductcycletheoryalsoappliestoBlades,
sinceitsU.S.salesaredecliningandBladesfeelsthatit
musteventuallyestablishasubsidiaryinThailandinorderto
preserveitscompetitiveadvantageoverThaicompetitors.