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01 Introduction To Telecommunications Management V2
01 Introduction To Telecommunications Management V2
MudrikAlaydrus2009
TelecommunicationManagersarenotborn
Theyareproductsofeducationandexperience
Itrequiresalongtermcommitmenttodevelopingabroad
rangeofmanagerialandtechnicalskills,and
d
demonstratingtheabilitytomanagepeopleand
h bl
l
d
telecommunicationtechnologyinrealworldsituations
Atelecommunicationmanagermustunderstandtechnology
conceptsandmusthavethenecessarybusinessand
peopleskillstodirecttheeffortsofotherstouse
technologyeffectively
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
Telecommunication:Scienceandtechnologyofcommunicating
atdistanceusingelectronictransmissionofpulses
tdi t
i l t i t
i i f l
(telegraph,telephone,radio,television)
Onfirstdays
Justonetelephonecompany(monopoly)
Expectationofthecustomers:
basictelephoneservices
fairprices
f i i
reasonablegoodcustomerservices
Systemworked
MagisterTeknikElektro ManajemenTelekomunikasi
everybodywas happy
MudrikAlaydrus2009
Intheeraof1990:Telcoindustryevolveddramatically
Transformationin:technology,servicesandapplications,
strategicapproaches,industrystructure,
andregulation
g
Injustacoupleofyears,thecapabilitiesofthismediumhaveexpanded.
Manytimesover,toincludesound,videoanda hostofnew
multimediaappl.
1994:Internetbecomeshouseholdword
Internet(protocol)isbelievedtobecometheoperatingsystem
ofthefuture!
Internetconnectspeople companies organizations&systems
Internetconnectspeople,companies,organizations&systems
anywhere intheworld
Itwouldbeanetworksmartenoughtohealitselfinthecaseof
anaccident andtorerouteitselfwhentheloadsbecometoheavy
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
Outlook:
Worldwidetelecommunicationmarketisgrowingrapidly
Demandonmovebroadbandcommunicationinfrastructures
M i f i l
Mergingofwirelesscommunicationsandinternet
i ti
di t
t
Mobilityintransportationofhugeamountofmultimediadata
InternetandWirelessCommunicationbecometwomost mentionedwords
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
ReasonforChange:
1. DeregulationandPrivatization
The1996TelecommunicationAct
1998liberalizationoftelecommunicationlawsinalmostcountries
intensecompetition
consequences:demandonnewservices,thatare
attractivelypositionedandpriced
2.Globalization
g
globalizationofpeople,good,andservices.
p p ,g
,
3.Internetandnewtechnologies
Wearesurroundedbyinsurmountableopportunity
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
ProgramManajemenTelekomunikasi UMB(MTelUMB)ditawarkankarenadi
sektorindustridanbisnistelekomunikasi adakebutuhandantuntutanyang
sektorindustridanbisnistelekomunikasi,adakebutuhandantuntutanyang
terusmembesarakankeahlianditeknikdanskilldibisnis.
Tujuanprogram MTelUMB adalahmemberikanilmupengetahuanlanjutdan
wawasanditelekomunikasiterapanyangterintegrasidenganteknikteknik
manajerialbisnisyangsolid.
Setiapsektorindustri,sepertipemerintah,regulator,serviceprovider,financial
sectors,equipmentvendor,consultant,R&D, harusmemilikiprofilprofil
profesionaldengankemampuantersebut.
Programmagisterinimemberikanfondasilanjutanuntukstudiyanglebih
khususuntukmembantuparaprofesionaldarisemuasektorindustriuntuk
memahamidanberinteraksidenganparaprofesionaltelekomunikasilainnya
h id b i t k id
f i
lt l k
ik il i
yang,didalammarketdrivenindustry,memberikankeputusankeputusan
bisnispenting.
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
Profesionaldibagianmarketingpadasebuahperusahaanperalatan
g
gp
p
p
menginginkanpengembangan pengetahuandalamstudipemasaransecara
lanjutdenganserius.
Stafdibagianpengawasanregulasimenginginkanlanjutanstudi kebidang
telecommunicationlawandpolicy.
MahasiswadiprogramMTelUMBumumnyabertanggungjawabpada
berbagaiaspekperencanaan implementasidanmanajemensistim sistim
berbagaiaspekperencanaan,implementasidanmanajemensistimsistim
yangmemenuhituntutanperusahaandalammelakukanproseskomunikasi
suara,gambardandata(multimedia).
Mahasiswatidakharusmenjadisystemsengineeryanghebat,tetapilebih
diharapkanmenjadiprofesionalmanajerialyangbertanggungjawabpada
p g
pengambilankeputusanyangmelibatkankeuangandalamjumlahbesar
p
y g
g
j
untukakuisasi,instalasi,maintenancedanmanajemenjaringandansistim
telekomunikasi.
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
C
Contoh:
h
Peluncuranservicebaru,
,
misal:
IPTVatauTVdigital(DVB=DigitalVideoBroadc.)
WiMax
4G ++
problems:technological
governmentregulations
t
l ti
TelecommunicationChurninCellularApplication
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
10
ChurnReasonTaxonomy
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
11
Semester I
Research Methods in Telecommunication
2
3
IP based Telecommunication
Telecommunications Management
Total SKS Semester I
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
SKS
3
3
3
9
12
Semester IIII
Multimedia Communication
SKS
3
2
3
3
3
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
13
Semester IIIII
Strategic Development in Telecom
SKS
3
Wi l
Wireless
Di
Digital
i lC
Communications
i i
3
4
3
2
Semester IIV
V
1
SKS
9
MagisterTeknikElektro ManajemenTelekomunikasi
11
MudrikAlaydrus2009
14
R&D
MagisterTeknikElektro ManajemenTelekomunikasi
Market
MudrikAlaydrus2009
Regulatiion
R
Businesss
Technolo
T
ogy
TELECOMMUNICATION
government
15
The50%/50%telecommunicationmanagermodel:
Businessmanagement
planning,supervisory,administration,
organizationdesign,accounting,
humancommunicationskills
todirectemployeesandcoordinatedepartment
activities
Technologymanagement
hardware,software,networkingprotocolskills
skillstoeffectivelyselect,developand
implementtechnologysolutions
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
16
WelcometoProgram
TelecommunicationManagement
UniversityofMercu Buana,Jakarta
MagisterTeknikElektro ManajemenTelekomunikasi
MudrikAlaydrus2009
17