Professional Documents
Culture Documents
3c. As The CEO of The Company
3c. As The CEO of The Company
As the CEO of the company, you are now faced with the
urgency to come up with the dwelling performance in the company,
how are you going to motivate your employees and work groups?
The point of this definition is that there is a difference between a random collection of
individuals and a ‘group’ of individuals who share a common sense of identity and
belonging. Groups have certain attributes that a random ‘crowd’ does not possess.
• Loyalty to the group, and acceptance by the group. This generally expresses
itself as conformity, or the acceptance of the norms of behavior and attitudes that
bind the group together and exclude others from it.
• Purpose and leadership. Most groups have an express purpose, whatever field
they are in: most will, spontaneously or formally, chose individuals or sub-groups
to lead them towards the fulfillment of those goals.