PROPOSAL

What is a proposal?

A document written to convince readers to adopt

an idea, a product or a service.

Can be directed to colleagues inside the

organization (internal proposal), to clients outside
the organization (sales proposal), or to
organizations that fund research or other activities
(grant proposals)
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Proposals
Proposals can be presented in either a short,
simple format (informal proposal) or a longer,
more complicated format (formal proposals).
Proposals can either requested by the reader
(solicited) or submitted without a request
(unsolicited).
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WRITING THE PROPOSAL

Planning the Proposal
Consider the audience
Who are the decision makers?
How involved is the audience?
How knowledgeable is the audience?

Decide on the format

WRITING THE PROPOSAL

Planning the Proposal
Organize the proposal
What is the problem?
What is the solution?
Can the solution be implemented (cost, effect
on personnel, schedule)?
Design the proposal
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WRITING THE PROPOSAL

Writing the Proposal
Use the introduction to orient the reader
Why is the writer writing (purpose)?
Is the proposal assigned or unsolicited?
Why is the writer credible?
What is the problem?
What is the background of the problem?
What is the significance of the problem?
What is the solution?
What are the parts of the report?
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WRITING THE PROPOSAL

Writing the Proposal
Use the discussion to convince your audience
The problem explanation of the problem
- causes of the problem
The solution details of the solution
- benefits of the solution
- ways in which the solution
satisfies criteria

WRITING THE PROPOSAL

Writing the Proposal
Use the discussion to convince your audience
Give the details about exactly what you are
proposing to do
The context schedule for implementing the
solution
- personnel involved
- solution rejected
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WRITING THE PROPOSAL

Conclusion
Emphasize the main benefit or feature of your
proposal
Restate your interest in doing the work
Indicate what should happen next to follow up

THE END

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Writing exercise (3 4 in a group)

Write an unsolicited proposal to the management
of UTP to solve a problem that the students face.
Be sure you address the following:
Details of the problem faced
Proposed solution
Implementation of the solution.
Use the memo format.
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