MEDIA SALES PROPOSAL

605 MAGAZINE

> Women- Millennials and Young Professionals

> Want more of what you have right now
> Been open for 1.5 years
> Want to know 90% of customers on a first name basis
> Increase the use of loyalty cards
> Cubbys, Skinners, J&L Beers, Wooden Legs Brewing Company

YOUR GOALS

> Golden Age of Beer

- craft beer market has increased 20% in the last year
> 49% of millennials say that craft beer appeals to them
>Dedicated customers who are willing to pay a little more for
a handcrafted product
> 84% of craft beer consumers prefer to choose what they drink
based on the season

INDUSTRY ANALYSIS

> Free monthly publication

> Ranging between the ages of 18-40
> Provide information about the latest events, trends
and community influencers
> Over 60,000 impressions are made each month
> 15,000 hard copies are distributed per issue
> Distributed in Sioux Falls, Vermillion, Beresford, Brandon,
Brookings, Madison, Pierre, and Rapid City
> Over 12,200 followers across social media platforms

605 MAGAZINE OVERVIEW

readers age
10%
64%
15%
6%
5%

18-24
25-34
35-44
45-54
55-64

readers individual income

5%
5%
10%
26%
21%
10%
13%
7%
3%

$70,000+
$60,000-$69,999
$50,000-$59,999
$40,000-$49,999
$30,000-$39,999
$25,000-$29,999
$15,000-$24,999
$0-$14,999
Unemployed

readers occupation
54%
25%
4%
4%
1%
3%
9%

Office/Professional
Retail/Service Industry
Physical Labor/Industrial
Student
Farmer
Homemaker
Self Employed

OT H E R FAC T S . . .
4 9 % of o u r re a d e r s a re h o m e ow n e r s . 2 1 % a re c u r re n t l y l o o k in g .
3 5 % of o u r re a d e r s h ave yo u n g c h il d re n f ro m infa n c y-1 5 ye a r s o l d .
11% h ave c h il d re n 1 6 a n d o l d e r, w h il e 5 4 % h ave n o c h il d re n .

605 MAGAZINE OVERVIEW

Ou r ave ra g e re a d e r g o e s o u t fo r e n te r t a in m e n t (fo o d , d r in k , eve n t s) a t l e a st 3 ti me s a we e k .

8 1% of o u r re a d e r s t rave l re c re a t io n a l l y t h ro u g h o u t S o u t h Da kot a .

4 5 % of o u r re a d e r s h ave p u rc h a s e d ite m s o r s e r v ice s t h ey d is cove re d in 6 05 Ma ga zin e .

7 7 % of o u r re a d e r s l o o k a t t h e a d ve r t is e m e n t s o n t h e p a g e w h e n t h ey re re a di n g an ar ti cl e .

> Grow the female customer base while retaining

the current loyal customers
> Ad Campaign

-Pints & Quarts has a beer for everyone.

-Get young women engaged with craft beer.
>Medium

-Print Publication

Half Page Ad

Quarter Page Ad

-Online Publication
Web Tile
> Schedule

-Half Page Ad / Two months out of the year

-Quarter Page Ad / Ten months out of the year

-Web Tile / 12 months out of the year

THE PROPOSAL

> Age: 22
> Attending SDSU for Nursing
> Enjoys hanging out with friends and family
> Loves to be outside
> Always looking for something new to do and try
> Listens to:

1985, Timeflies, Florida Georgia Line
> Watches:

Greys Anatomy, Scandal,

Frozen, Say Yes to the Dress
> Works out and lives a healthy lifestyle

MEET KENZIE

2 0 1 4 - 2 0 1 5

MEDIA KIT
605 MAGAZINE

> 7.5 W X 4.75 H

GIRLS
NIGHT
OUT?

MY GO TO PLACE. THE BARTENDERS DO A GREAT JOB WITH SERVICE WHILE TRYING TO GET TO KNOW YOU AS A CUSTOMER AT
THE SAME TIME. NOT ONLY THAT, BUT THE NEW ADDITIONS TO THE
MENU ARE GREAT, AND GREAT ON THE POCKET TOO! - Brooke

Enjoy our ever changing selection of over 70 craft

beers on tap or in the cooler.
Now serving ten unique burgers and truffle fries.

DOWNTOWN BROOKINGS, SD
Mon - Sun: 4:00 pm - 2:00 am

HALF PAGE AD

> 3.75 W X 4.75 H

LOOKING FOR A NEW PLACE

TO SPEND YOUR FRIDAY NIGHT?

COME TO PINTS & QUARTS WHERE THERE IS ALWAYS SOMETHING GOING ON AND A CRAFT BEER WAITING FOR YOU.
Explore our 35 unique tap beers by concocting your own 4-beer
flight, or share a $12 pitcher of your favorite mixed drink. Learn
more about our loyalty card - the more we see you, the more
points you can earn.

DOWNTOWN BROOKINGS, SD
Mon - Sun: 4:00 pm - 2:00 am
bpintsquarts.com

QUARTER PAGE AD

> 300 px W X 300 px H

COME JOIN US,

WHERE THERE
IS ALWAYS
SOMETHING
GOING ON AND OVER
70 CRAFT BEERS
WAITING FOR YOU.
Sign up for our
loyalty card today.
bpintsquarts.com

DOWNTOWN BROOKINGS, SD
Mon - Sun: 4:00 pm - 2:00 am

WEB TILE

MAKE YOUR OWN

HISTORY AT
PINTS & QUARTS,
LOCATED IN THE
HISTORIC 1895
BUILDING.
Sign up for our
loyalty card today.
bpintsquarts.com

DOWNTOWN BROOKINGS, SD
Mon - Sun: 4:00 pm - 2:00 am

COME JOIN US,

WHERE THERE
IS ALWAYS
SOMETHING
GOING ON AND OVER
70 CRAFT BEERS
WAITING FOR YOU.
Sign up for our
loyalty card today.
bpintsquarts.com

DOWNTOWN BROOKINGS, SD
Mon - Sun: 4:00 pm - 2:00 am

WEB TILE

FEATURE

BENEFIT
This is a great target market for your bar scene here at
Pints & Quarts

64% of readers are 25-34 years old

>

The average reader goes out for entertainment (food,

drinks, events) at least three times a week.

> Pints & Quarts will be advertising towards people who go

out for food and drinks.

45% of our readers have purchased items or services

they discovered in 605 Magazine.

>

54% of Readers have office professional occupations

>

77% of our readers look at the advertisements on the

page when theyre reading an article.

A large portion of our readers are looking at the adver> tisements meaning that there is a higher chance that
your ad will be seen in our magazine than The Town &
Country.

FEATURES & BENEFITS

605 Magazine can bring in new customers in or out of

town creating a larger customer base and interest.
Readers are looking for a nice, chill, and relaxing place to
come to after a long day of work.

THE CORN PALACE

(12 issues)
>$4,980
>$415 per issue
2 Half and 10 Quarter Pages
12 Months Web Tile
Value: $8,300
Save: $3,320
>CPM - $6.95

SCHEDULE & PRICING

EVENTS AT PINTS & QUARTS

>Beer Geeks
>Oktoberfest
>Hobo Day Specials
>Pub Crawl Specials
>Host Your Own Event

WILL YOU JOIN US?

605 MAGAZINE