Organization and Goals of Maryville By Design

Marketing and Outreach

Operations

Purpose:

Purpose:

Develop branding and message, Identify avenues

for marketing and outreach, build constituency,
and create communication tools.

Step down PlanET to Maryville and Blount County.

Identify which goals and other elements of PlanET
are relevant to our area.

Develop goals, objectives and strategies related to

marketing an outreach.

Adapt relevant PlanET goals for our purposes.

Develop objectives and strategies related to onthe-ground implementation of PlanET in Maryville
and Blount County.

Choose and implement strategies to reach

objectives.
Identify and develop appropriate partnerships in
support of marketing and outreach.

Choose and implement projects in support of

MBDs operational goals and objectives
Identify and develop appropriate partnerships in
support of operations.

Goal 1, Branding, marketing and

outreach (draft): MBD will be well-known and
recognized brand within Blount County. It will be
respected as a organization supporting smart
growth and a strong local economy.

Goal 1, Clean air and water (draft):

Goal 2, Constituency building (draft): MBD will

have significant and participative following within
Blount County, especially in Maryville. This
constituency will include individuals from across
the income and political spectrums.

Goal 2, Healthy people (draft):

Goal 3, Political strategy and outreach (draft):

MBD will be a respected and collaborative partner
to local government offices, as well as to local
business organizations.

Goal 3, Regional prosperity (draft):

Goal 4, Funding (draft): MBD will draw support

from a variety of potential funding sources. We will
have received funding for and completed a variety
of projects, establishing our reputation as a group
that gets things done and a good risk for funding.

Goal 4, Local food production (draft):

Goal 5, Organizational strategy: MBD will define

and adopt an overall approach to communicating
and implementing our vision for Maryville and
Blount County.

Goal 5, Transportation choices (draft):

Goal 6, Efficient infrastructure (draft)

Goal 7, Great places (draft):

Goal 8, Housing choices (draft):