Professional Documents
Culture Documents
Market Research (2015) - SV
Market Research (2015) - SV
Market Research (2015) - SV
o Hoi Nam
namhoaidao71@gmail.com
ngha ca mn hc
Thng tin u vo
(Quyt nh qun tr)
Quyt nh
v
Gii php
Tip th
Thng tin u ra
(o lng, nh gi)
Hiu qu
hot ng
Tip th
Yu cu mn hc
Phng php nh gi
Thi cui mn: 55%
Bi tp nhm: 45% (Mt nhm 4-6 sinh vin)
Tin thc hin bi tp nhm:
Stt
Cng vic
Thi hn np thy
Thnh lp nhm
Ngy 1
Chn ch nghin cu
Ngy 1-2
Ngy 3-4
Ngy 5-6
Ngy 7-9
Ngy 9-11
12
Ni dung bi ging
* Ch
dy bt cao hc
Cc
Marketing Mix
cho sn phm/
thng hiu
c th
Phn khc 1
Phn khc 2
Th trng
Chin lc cng ty
ng c c nhn
Tnh
kinh
t
ng c x hi
Li ch
chc
nng
Li ch
xc cm
Cc nhn t to
ra s khc bit
Cc phn khc
Tnh
tin
dng
Khng
(2) Tip th hn hp
Thng tin (Nhn dng v thu hiu nhu cu)
To ra
sn phm/dch v
Nghin cu
thu hiu
khch hng
Xc nh mc gi
cho sn phm/dch v
Phn phi
sn phm/dch v
Truyn thng
sn phm/dch v
Khch hng
Bit
Khch hng
Tiu dng
Th
Ph hp vi kh nng hay
s chp nhn ca khch hng
v gi tr cung cp cho KH
$$
Ph hp vi hnh vi v
cch thc mua ca Khch hng
Khch hng
Tha
mn
Khch hng
Trung
thnh
Nhu cu
thng tin
tip th
X l
u ra
Cc b phn
Lp rp
Sn phm
D liu th
X l thng k
Thng tin
Thnh qu
S dng (chy xe)
S dng
(nh gi & Hoch nh)
Hnh trn, mu
D liu nh tnh
Hnh vung, mu xanh dng
>
M t
D liu nh lng
Nhn qu
t
t+1
t xut
D liu nh lng
t
Lin tc
t+n
t+1
t+n
Thng k
suy din
Phn tch
nh bin
n bin
Bng
phn b tn sut
Bng cho
Bng m t
trung bnh,
phng sai
Nh bin
So snh gi tr
trung bnh ca 1 bin
vi mt hng s
Phn tch
a bin
Quan h gia
2 bin nh tnh
M hnh
hi qui bi
So snh
gi tr trung bnh
Tin lc v
nhm d liu
o lng
tng quan
So snh gi tri
trung bnh gia 2 (hoc nhiu)
mu c lp
o lng tin cy
ca thang o
So snh gi tr
trung bnh gia 2 bin
Phn tch cm
Nhu cu
thng tin
tip th
1. Vn nghin cu
2. Mc tiu nghin cu
Np cho thy
Tn ti
Vn nghin cu
i tng cung cp thng tin
Sng th 5
tun ny
trc
10AM
Xc nh vn v mc tiu nghin cu v
cch thc vit mt bn d tho nghin cu
nghin
nghin cu
cu
1.
1.
2.
2.
3.
3.
Vn
Vn
kinh
kinh doanh
doanh
Vn
Vn
nghin
nghin cu
cu
Mc
Mc tiu,
tiu, m
m hnh
hnh nghin
nghin cu
cu
II.
II. Thit
Thit k
k nghin
nghin cu
cu
1.
1.
2.
2.
3.
3.
4.
4.
Phng
Phng php
php nghin
nghin cu
cu
Thit
Thit k
k mu
mu nghin
nghin cu
cu
Thit
Thit k
k thang
thang o
o nghin
nghin cu
cu
Thit
Thit k
k bn
bn cu
cu hi
hi
III.
III. Thu
Thu thp
thp thng
thng tin
tin
1.
1.
2.
2.
3.
3.
T
T chc
chc thu
thu thp
thp thng
thng tin
tin
M
M ha
ha d
d liu
liu
Nhp
Nhp d
d liu
liu vo
vo my
my tnh
tnh
IV.
IV. Phn
Phn tch
tch v
v bo
bo
co
co
1.
1.
2.
2.
3.
3.
Phn
Phn tch
tch d
d liu
liu
Vit
Vit bo
bo co
co
Thuyt
Thuyt minh
minh kt
kt qu
qu
Xc nh vn nghin cu
Xc nh vn (c hi)
kinh doanh
C s thc hin
nghin cu
Xc nh mc tiu nghin cu
sut cc phng n
kinh doanh
Thit k nghin cu
nh gi v chn la cc
phng n kinh doanh
Kt qu
nghin cu
Xc nh vn nghin cu
Vn nghin cu
tng thch
Vn nghin
cu 1
Nhng thay i t
pha mi trng
kinh doanh
Thc trng hot
ng kinh doanh
ca doanh nghip
Cha
Bit
Vn nghin cu
tng thch
Vn
nghin
cu 2
Vn kinh
doanh
Cha
Bit
Vn
nghin
cu 3
Gii php
qun tr
Vn nghin cu 1:
Nhng thay i t mi trng kinh doanh
Thc trng hot ng kinh doanh ca doanh nghip
Vn nghin cu 2:
Nhng nh hng t nhng thay i t mi trng n hot ng kinh doanh ca DN trc
Nhng nguyn nhn gy nn thc trng hot ng kinh doanh ca DN
Vn nghin cu 3: La chn gii php no l tng thch, t ri ro, c c hi thnh cng cao
Xc nh vn v mc tiu nghin cu
Vn
nghin cu
C s
l thuyt
Mc tiu
nghin cu
Kinh nghim
thc tin
Bin quan st
M hnh
nghin cu
Lm r mi quan h gia cc bin nghin cu
Vn nghin cu 1
M t mc tha mn ca khch hng i vi sn phm
Khc hng tha mn
nh th no i vi sn phm
Vn nghin cu 2:
So snh mc tha mn ca khch hng i vi sn phm ca cng
ty v i th
Khc hng tha mn
nh th no i vi sn phm
Vs.
Vn nghin cu 3:
nh gi cc yu t nh hng n s tha mn ca khch hng
Chc nng
Xc cm
Quan h khch hng
Vn nghin cu
Da trn:
Thc trng kinh doanh ca doanh nghip
Nhng bin ng/thay i t mi trng kinh doanh bn ngoi.
Do mt d n nghin cu trong kinh doanh nhm lm r:
(1) Cung cp thng tin nhm nh gi thc trng ca doanh nghip
hoc nhng thay i v tc ng ca cc tc nhn mi trng bn
ngoi
(2) Cung cp thng tin cn thit a ra nhng gii php kinh
doanh th tng ng vi thc trng doanh nghip hay nhng bin
ng bn ngoi th trng
Mc tiu nghin cu
Vn nghin cu ch nu ra c hng chung ca ti.
gii quyt ti mt cch thu o, khng d, khng thiu v c bit
Nhu cu
thng tin
tip th
1. Vn nghin cu
2. Mc tiu nghin cu
Tn ti
Vn nghin cu
i tng cung cp thng tin
Sng th 7
tun ny
trc
11AM
Mc tiu nghin cu
Sng th 5
tun sau
trc
11AM
nghin
nghin cu
cu
1.
1.
2.
2.
3.
3.
Vn
Vn
kinh
kinh doanh
doanh
Vn
Vn
nghin
nghin cu
cu
Mc
Mc tiu,
tiu, m
m hnh
hnh nghin
nghin cu
cu
II.
II. Thit
Thit k
k nghin
nghin cu
cu
1.
1.
2.
2.
3.
3.
4.
4.
Phng
Phng php
php nghin
nghin cu
cu
Thit
Thit k
k mu
mu nghin
nghin cu
cu
Thit
Thit k
k thang
thang o
o nghin
nghin cu
cu
Thit
Thit k
k bn
bn cu
cu hi
hi
III.
III. Thu
Thu thp
thp thng
thng tin
tin
1.
1.
2.
2.
3.
3.
T
T chc
chc thu
thu thp
thp thng
thng tin
tin
M
M ha
ha d
d liu
liu
Nhp
Nhp d
d liu
liu vo
vo my
my tnh
tnh
IV.
IV. Phn
Phn tch
tch v
v bo
bo
co
co
1.
1.
2.
2.
3.
3.
Phn
Phn tch
tch d
d liu
liu
Vit
Vit bo
bo co
co
Thuyt
Thuyt minh
minh kt
kt qu
qu
Vn
nghin cu
C s
l thuyt
Mc tiu
nghin cu
Nghin cu ti liu
Gi thuyt
Kinh nghim
Bin
quan st
& thang o
Nghin cu ti liu
Nghin cu nh tnh
Phn tch
thng k
Nghin cu
nh lng
Kt qu
nghin cu
Hnh trn, mu
D liu nh tnh
Hnh vung, mu xanh dng
>
M t
D liu nh lng
Nhn qu
t
t+1
t xut
D liu nh lng
t
Lin tc
t+n
t+1
t+n
Thng k
suy din
Phn tch
nh bin
n bin
Bng
phn b tn sut
Bng cho
Bng m t
trung bnh,
phng sai
Nh bin
So snh gi tr
trung bnh ca 1 bin
vi mt hng s
Phn tch
a bin
Quan h gia
2 bin nh tnh
M hnh
hi qui bi
So snh
gi tr trung bnh
Tin lc v
nhm d liu
o lng
tng quan
So snh gi tri
trung bnh gia 2 (hoc nhiu)
mu c lp
o lng tin cy
ca thang o
So snh gi tr
trung bnh gia 2 bin
Phn tch cm
Thit k mu nghin cu
Thit k mu nghin cu
09/04/15
1. Jane
18. Steve
35. Fred
2. Bill
19. Sam
36. Mike
3. Harriet
20. Marvin
37. Doug
4. Leni
21. Ed. T.
38. Ed M.
5. Micah
22. Jerry
39. Tom
6.
23. Chitra
40. Mike G.
7. Terri
24. Clenna
41. Nathan
8. Joan
25. Misty
42. Peggy
9. Jim
26. Cindy
43. Heather
10. Terrill
27. Sy
44. Debbie
11. Susie
28. Phyllis
45. Cheryl
12. Nona
29. Jerry
46. Wes
13. Doug
30. Harry
47. Genna
14. John S.
31. Dana
48. Ellie
15. Bruce A.
32. Bruce M.
49. Alex
16. Larry
33. Daphne
50. John D.
17. Bob
34. Phil
Sara
1.
2.
3.
4.
Xc nh khung chn mu (m
ng)
Lit k mi thnh vin ca m
ng
nh s vo danh sch thnh
vin
Chn ngu nhin
42
09/04/15
1. Jane
18. Steve
35. Fred
2. Bill
19. Sam
36. Mike
3. Harriet
20. Marvin
37. Doug
4. Leni
21. Ed. T.
38. Ed M.
5. Micah
22. Jerry
39. Tom
6.
23. Chitra
40. Mike G.
7. Terri
24. Clenna
41. Nathan
8. Joan
25. Misty
42. Peggy
9. Jim
26. Cindy
43. Heather
10. Terrill
27. Sy
44. Debbie
11. Susie
28. Phyllis
45. Cheryl
12. Nona
29. Jerry
46. Wes
13. Doug
30. Harry
47. Genna
14. John S.
31. Dana
48. Ellie
15. Bruce A.
32. Bruce M.
49. Alex
16. Larry
33. Daphne
50. John D.
17. Bob
34. Phil
Sara
1.
2.
3.
Cc n v mu
%
Tng th
nghin cu
Mu nghin
cu
Tng th nghin cu
09/04/15
Mu nghin cu
45
Mc tiu v
M hnh
nghin cu
Thng tin xc nh
phn t mu
v n v mu trong
thit k chn mu
Hng
phn tch thng k
La chn thang o
cho cc gi tr quan st
trong cu hi
Thit k bng cu hi
Bng cu hi
Mc tiu
nghin cu
Cu hi
Phng php
phn tch
Thang o
Cc dng cu hi
Various Question Formats
Basic
Question Formats
Open-ended
Questions
Closed-ended
Questions
Scaled
Questions
Basic
Open-ended
Questions
Dichotomous
Questions
Labeled
Questions
Probing
Questions
Multiple-Choice
Responses
Unlabeled
Questions
Clarifying
Questions
Single-coded
Multiple-coded
Cu trc bng cu hi
Phn m u
Cc cu hi mang tnh cht gn lc ng i tng nghin
cu
Cc cu hi nhm xc nh hn ngch ca cc n v mu
Phn chnh yu
Cu hi v nhu cu
Cu hi v kin thc tiu dng
Cu hi v hnh vi
Cu hi v nh gi cm nhn
Phn kt thc
Cc cu hi v thng tin nhn khu, c nhn
Dng cu hi m
09/04/15
Dng c bn
Q. Nhng c tnh no ca sn phm ny m bn cm thy thch?
___________________________________________
Dng cu hi o su
(a). Cu hi thm d (probing questions)
QNgoi iu bn va ni ti, cn iu g khc khng?
QBn cn thch iu g khc hn na sn phm ny khng?
________________________________________________
(b). Cu hi lm r hn (clarifying questions)
Q. Bn c g khi ni rng sn phm ny kh s dng?
QBn c th l gii r hn iu bn va ni khng?
________________________________________________
Dng cu hi lit k
Dng cu hi lit k
09/04/15
Dng cu hi xp hng
Q.Bn hy xp xp 5 c tnh sau y theo th t t quan trng nht (u tin
nht) n t quan trng nht (t u tin nht), vi gi tr 1 l quan trng nht
v gi tr 5 l t quan trng nht
c tnh 1 ____
c tnh 2 ____
c tnh 3 ____
c tnh 4 ____
c tnh 5 ____
Q. Trong 5 c tnh sau, bn hy cho bit c tnh no quan trng nht, nh, ba
Nht
Nh
Ba
c tnh 1 ____
____
____
c tnh 2 ____
____
____
c tnh 3 ____
____
____
c tnh 4 ____
____
____
c tnh 5 ____
____
____
Dng cu hi phn mc
(c) Cu hi phn mc i ngha
Q.Bn hy cho bit mc tha mn ca bn i vi cc thuc tnh sau ca sn
phm?
Hon ton
tha mn
1
Hon ton
khng
tha mn
5
Hon ton
Khng
quan trng
5
Thit k
bng cu hi
Phng php
phn tch thng k
D liu
nghin cu
1.
2.
3.
4.
ngha ca d liu:
M t, tm lc d liu
Xu th tng gim
So snh ln nh
Kim nh gi thuyt
thng k
Thng tin
nghin cu
Cch 1
code
Mn n hp khu v
An ton v sinh thc phm
Gi c hp l
Thi phc v
Khung cnh thong mt sch s
1
2
3
4
5
Cch 2
Q.Khi la chn 1 qun n anh ch thng quan tm n thuc tnh nht?
Thuc tnh no nh v thuc tnh no ba?
Nht
Nh
ba
Mn n hp khu v
An ton v sinh thc phm
Gi c hp l
Thi phc v
Khung cnh thong mt sch s
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
Cch 3
Hon
ton
quan
tm
quan
tm
Mn n hp khu v
An ton v sinh thc phm
Gi c hp l
Thi phc v
Khung cnh thong mt sch s
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
Tng th
nghin cu
Mu
nghin
cu
Mu
nghin
Mu
cu
nghin
Mu
cu
nghin
cu
Tham s
Tham
thngs
k
Thamtsk
thng
m
mu
thng
m
t k
mu
m t mu
Tham s
thng k
m t mu
Tham s
Thamk
s
thng
Tham
s
thng
k
m
t mu
k
mthng
t mu
Phn phi
xc sut
tham s
ca cc
mu c
ly mt cch
ngu nhin
m t mu
Thng k
suy din
Phn tch
nh bin
n bin
Bng
phn b tn sut
Bng cho
Bng m t
trung bnh,
phng sai
Nh bin
So snh gi tr
trung bnh ca 1 bin
vi mt hng s
Phn tch
a bin
Quan h gia
2 bin nh tnh
M hnh
hi qui bi
So snh
gi tr trung bnh
Tin lc v
nhm d liu
o lng
tng quan
So snh gi tri
trung bnh gia 2 (hoc nhiu)
mu c lp
o lng tin cy
ca thang o
So snh gi tr
trung bnh gia 2 bin
Phn tch cm
M t d liu
Cng c
m t d liu
c trng v tr
ca d liu
c trng phn tn
ca d liu
Trung bnh
Mean
So snh
Mean vs. median
Trung v
Median
Skewness
Gi tr xut hin
nhiu nht
Mode
H s bin thin
Coefficient of Variation
CV
Kurtosis
Cng thc
Trung bnh
n
X
i 1
X X 2 L X n
1
n
S
2
X
i 1
i 1
n 1
Xi X
n 1
S
100%
X
CV
Cu hi:
- Trong lp hc t l nam v n l bao nhiu, nam nhiu hn
hay n nhiu hn?
- im trung bnh ca lp hc l bao nhiu? im trung bnh
ca Nam v N?
- Liu trong lp Nam hc u hn hay n hc u hn
M t d liu:
1. La chn mt i lng i din cho dy s trong bin q.2
v q.3 Tham s thng k o lng hi t ca dy s
2. La chn mt i lng cho bit ngha (tnh i din) ca
tham s i din vi nhng gi tr trong dy s Tham s
thng k o lng phn tn
Tham s o lng hi t ca
dy d liu:
Mode
Mean
median
Weighted mean
Lch tri
Trung bnh < Trung v < Mt
i xng
Lch phi
>0
=0
<0
Tham s
thng k
Th t
Khong
T l
nh danh
Frequencies
Crosstabs
Compare means
Descriptive
Compare means
Bivariate Correlation
Th t
Khong
Mean
T l
75
09/04/15
Thc tp trn my
Tng th
nghin cu
Mu
nghin
cu
Mu
nghin
Mu
cu
nghin
Mu
cu
nghin
cu
Tham s
Tham
thngs
k
Thamtsk
thng
m
mu
thng
k
m t mu
m t mu
Tham s
thng k
m t mu
Tham s
Thamk
s
thng
Tham
s
thng
k
m
t mu
k
mthng
t mu
Phn phi
xc sut
tham s
ca cc
mu c
ly mt cch
ngu nhin
m t mu
Gieo 2 xc sc
= xi P(xi) = 7
S = (xi )2 P(xi) = 5,83
P(xi=a)=%
P(a<x<b)=%
a
Phn phi bin ri rc cho bit: Xc sut sao cho khi gieo 2
xc sc cho kt qu bng 6 P(x=6) = 0,014 (14%)
Phn phi bin lin tc cho bit: Xc sut khi gieo 2 xc
sc cho kt qu 2 mt ln 6 im P(x>6) nh sau:
Chun ha d liu
= - 0.17
P(x>6) = P(z>-0.17) = P(-0.17<z<0) + 0.5 = 0.0675+0.5=
0.5675
P(x>6) = 56.75%
P(x>6)
x=6 =7
H0: = a
H1: a
95.44%
-2
=a
95%
+2
-Z/2,df
Z/2,df
Gi tr
p-value
>
Mc ngha
Gi tr
p-value
Gi tr tnh ton
<
Gi tr ti hn
<
Gi tr tnh ton
Kim nh 1 nhnh:
So snh p-value vi
P-value Bc b H0
P-value > Chp nhn H0
TH2:
H0 : x =
H1 : x
Kim nh 2 nhnh:
So snh p-value vi /2
P-value /2 Bc b H0
P-value > /2 Chp nhn H0
TH3:
H0: x =
H1 : x >
Kim nh 1 nhnh:
So snh p-value vi
P-value Bc b H0
P-value > Chp nhn H0
Pht
biu gi thit
Chn php kim nh thng k
Chn mc ngha mong mun
Tra bng tm gi tr sig. (p-value) tng ng
Sig. (p-value) < (hoc /2) Bc b gi thit
khng
Din gii kt qu kim nh
95
1.
2.
3.
4.
5.
6.
Kim nh gi thuyt
r
X 2
Chp nhn hoc
bc b H0
(Oij Eij ) 2
i 1 j 1
Hoc
P-value vs.
Pht biu thng k
Eij
vs.
vs. tn-2, /2
Chp nhn hoc
bc b H0
P-value vs.
Pht biu thng k
P-value vs.
Xc nh mc ngha
Xc nh mc ngha /2
Kim nh Levene
Kim nh t-student
F( n1 1, n2 1)
S
S
2
1
2
2
1 1
n1 n2
S p2
vs. F,df
P-value vs.
x1 x 2
x1 x 2
vs. t/2, df
S12 S 22
n
1 n2
P-value vs. /2
Pht biu thng k
Kim nh gi thuyt
ng nht phng sai
Xc nh mc ngha
Xc nh mc ngha
Xc nh mc ngha /2
Kim nh
Kim nh Levene
Kim nh t-student
P-value
Bc b H0
P-value >
P-value vs.
(chp nhn hoc bc b H0)
P-value vs. /2
(chp nhn hoc bc b H0)
Chp nhn H0
Pht biu thng k
Xc nh mc ngha
Xc nh mc ngha /2
Kim nh Peason
Kim nh
P-value
Bc b H0
P-value >
P-value vs. /2
Chp nhn H0
Ngng
Xc nh mc ngha
Xc nh mc ngha /2
Kim nh t-student
P-value
P-value vs. /2
P-value
Factor Analysis
Phn tch nhn t khm ph
Mc tiu:
Bc 1: Xc nh s nhn t (Factor extraction)
Bc 2: Kim nh s thch hp ca ca cc nhn t
Kim nh mi lin h c ngha thng k gia cc bin trong 1 nhn t
Xc nh chp nhn hay loi 1 bin trong 1 nhn t (lm nhiu ln)
Cng c:
Bc 1: Bng Total variance explained S nhn t v kh nng i din cho
cc bin ca cc nhn t (H s tng phng sai trch>0.5)
Bc 2: H s KMO (0.5 KMO 1) Vic phn chia cc bin thnh cc
nhn t (trong bng Component matrix) l thch hp
Bc 3: Kim nh Bartlett v gi thuyt H0 cho rng cc bin trong nhn t
khng c lin h vi nhau: P-value (sig) bc b H0 Cc mi lin h
ca cc bin trong 1 nhn t l c ngha thng k
Bc 4: Bng ma trn m t mi lin h gia 1 bin vi cc bin khc trong 1
nhn t (Rotated matrix)
Din gii kt qu Bc 1
Din gii kt qu bc 2, 3, 4
KMO>0.5
P-value<0.05
Cc bin trn
c gp vo 3
nhn t
Cluster Analysis
Phn tch cm
Agglomerative Approach
(bottom up approach):
Ban u, chng ta xem
mi i tng l 1 nhm
(cluster) v gm nhm 2
i tng gn nht thnh 1
cluster. Qu trnh ny lp
li cho n khi tt c cc
i tng c nhm vo
1 cluster cui cng.
Y
Case 2
(X2 Y2)
Y2 Y1
Case 1
X2 X 1
(X1 Y1)
X
Distance=
Single linkage
Complete linkage
Average linkage
Centriod distance
Din gii
2 cases cha nhm
vo bt c cluster no
Hon tt
Case 6 nm trong 1
cluster (ca bc 1)
Din gii
Stage 1
Stage 3
Stage 2
Stage 9
Distance=
D0
Bc 4. Tnh li ta cc
tm cho cc nhm mi da
vo ta ca cc i tng
trong nhm.
Nhm 1 ch c 1 i
tng A nn tm nhm 1
vn khng i, c1(1,1).
Tm nhm 2 c tnh
nh sau:
Maximum Distance
2 bc ngng do tm 2
cluster khng thay i
Chn 3 cm
Linear Regression
Phn tch hi qui
Sony9= -0.9 + 0.42 sony1 + 0.19 sony2 + 0.11 sony 6 + 0.19 sony7 + 0.25 sony 8
TNCN = -3.2 + 0.65 So nam di hoc + 0.15 tuoi + 2.7 Gioi tinh
Gii tnh l nam Dsex=1 TNCN = -0.5 + 0.65 So nam di hoc + 0.15 tuoi
Gii tnh l n Dsex=0 TNCN = -3.2 + 0.65 So nam di hoc + 0.15 tuoi
Xu hng v cc yu t khc gia nguyn Nam gii c thu nhp c nhn cao hn n
gii 2.7 ln
TNCN= - 2.5 + 0.15 Tuoi + 0.67 so nam di hoc + 0.38 ctoc1 + 0.37 ctoc2
-Da trng ctoc1=1; ctoc2=0 TNCN = - 2.1 + 0.15 Tuoi + 0.67 so nam di hoc
-Da en ctoc1=0, ctoc2=1 TNCN = -2.2 + 0.15 Tuoi + 0.67 so nam di hoc
-Da mu khc ctoc1=0, ctoc2=0 TNCN = -2.5 + 0.15 Tuoi + 0.67 so nam di hoc
Mc thu nhp ca da trng > da en > da mu
Hi qui logistic
Vi
Hi qui logistic
88% c i lm
Ch s (odd) c i lm l 7.4
Poor
Hi qui logistic
Hi qui logistic
Trong :
: h s chn (intercept). Gi tr ca z khi tt c cc bin c lp bng 0
1, 2, k: h s hi qui (regression cofficients) ca cc yu t nguy c
(cn gi l bin c lp) x1, x2,, xk. H s hi qui cho bit mnh
cng nh chiu ca s nh hng ca cc yu t nguy c n xc sut xy
ra s kin nghin cu. Nu h s h qui dng th yu t nguy c lm tng
kh nng (xc sut) xy ra ca s kin nghin cu v ngc li.
Hi qui logistic
Hi qui logistic
Hi qui logistic
-Tng 1 im (scale 1-5) ca sony1 s lm cho kin c a thch sony tng ln 2.5 ln
-Tng 1 im (scale 1-5) ca sony2 s lm cho kin c a thch sony tng ln 1.7 ln
-Tng 1 im (scale 1-5) ca sony7 s lm cho kin c a thch sony tng ln 2.7 ln
-Tng 1 im (Scale 1-5) ca sony8 s lm cho kin c a thch sony tng ln 1.7 ln