MARKETING

RESEARCH
ASSIGNMENT

GIVEN CASE:
Wacky

snacks limited, a large snacks foods firm,

has made a name for itself with wild flavored
snacks like pineapple cookies and sunflower
seeds.

Problem

: They feel that customer expect even

wilder flavors.

OBJECTIVE :
Here

objective of study is to find weather the

customers are satisfied with the present flavors
which company is offering and if not find out
which are the flavors they want company to add
in their lineup.

PROBLEM DEFINITION :

Weather they will be able to position the wilder flavor in

the mind of customer

Will the new flavor be profitable in market.

Will they able to attract a large customer base

Competitors coming up with new different flavors.

Tastes of consumers change by time.

IDENTIFICATION OF VARIABLES :
Cost incurred in making and launching the new

flavored wafer and Price at which it should be

offered.
Customer

Base they would able to attract.

DATA COLLECTION METHOD :

Data collection method would be primary data collection

method.

Research would be quantitative involving survey method

using questionnaire tool.

SAMPLING PROCEDURE :

We will go for probability sampling.

We will follow cluster sampling. (as the feedback taken

should involve response of each segment from each
cluster)

In cluster sampling we will follow Two Step Cluster

Sampling. (as the taste preferences in each of the
geographical region is different )

Sample size taken would be 200.

QUESTIONNAIRE DESIGNING

Questions designed will be both close ended and open

ended.

1. How often you consume wafers in snacks ?

a) Often

b) Very Often

c) Some times

d) Never

2. Which flavor you generally purchase ?

a) Milder flavor

b) Wilder Flavor

3. How often you change the flavor ?

a) Often b) After two or more buying c) After a long time
4. Which brand chips you often purchase.
a) Wacky Snacks

b) Lays

c) Balaji Snacks

d) Buddhani Wafers

5. Are you aware for Wacky Snacks Ltd.?

a) Yes

b) No

6. Are you satisfied with flavors presently offered by Wacky snacks.

a) Yes

b) No

7. Which is the flavors you like most in the present lineup

of Wacky snacks.
a) Pineapple Cookies

b) Sunflower seed.

c) Any Other ____________.

8. Which are the flavors you would like to add in present
lineup?
a) Strawberry Jhatka

b) Chilly Potato - Current

c) Banana Chipset

d) Any Other __________.

9. Are you ready to pay extra price for the new flavor.
a) Yes

b) No

c) May be

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