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Target

Audience

Bright Colours

Age 16 - 19
females

Middle class

Can afford a
£1.95 weekly
magazine
Kitsch jewellery

Typical ‘emo,
messy’ hair styles

Interested in
alternative
music:
• All Time Low
• Cobra Starship
• Blink 182
• Mayday parade
• Framing Hanley
Alternative
fashion
choices:
• Topshop
• H&M
• Alternative
fashion
shops

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