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Wella Color Touch Technical Folder
Wella Color Touch Technical Folder
Wella Color Touch Technical Folder
COM
1
MIX 5 GRAMS COLOR WITH
5 GRAMS DEVELOPER.
2
APPLY THE COLOR TO
1cm2 DIRECTLY BELOW
THE CROOK OF THE ELBOW.
YOUTUBE
4
ASK THE CLIENT TO EITHER
COME BACK TO THE SALON
AFTER 48 HOURS OR CALL YOU
TO INFORM YOU OF THE RESULT.
48
HOURS
THE WELLA PROFESSIONALS HELPLINE: 0845 7045775 (UK), (01) 4160900 (IRELAND)
WELLA THE HEART OF HAIRDRESSING
GET INTO
FA S HIO N F O RWA R D CO L O R
Did you know that 2 more demi-permanent color services per week can
increase your revenue by 6 %?
COLOR TOUCH enables you and your clients to get into fashion forward color.
Experience the shine and vibrancy of a permanent color with the lowcommitment of a demi-permanent color.
Ammonia free* and infused with Keratin.
High shine for stunning high fashion results.
Low maintenance & quick changes: it only takes from 520 min to get the look.
40 % of younger clients would consider trying low-commitment color.
50 % of clients aged 1834 want to have fun and experiment with their hair.
*COLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0) and COLOR TOUCH Relights.
MARK DEBOLT
JAYSON
GRAY
I ALWAYS GO FOR
COLOR TOUCH: IT GIVES
ME UNLIMITED CREATIVE
POSSIBILITIES.
JAYSON GRAY,
INTERNATIONAL CREATIVE DIRECTOR, TONI&GUY
S HE C A N R O C K
A SOFTER OMBRE
Soft Ombre allows clients to enjoy a gentle touch of the sun all year round:
For the girl who doesnt mind being mistaken for a sunkissed celebrity now and then.
Tip 1: On darker
bases or previously
colored hair use
Blondor FREELIGHTS
to lighten the ends
before applying
Sunlights or
COLOR TOUCH Gloss.
W H Y N OT T RY?
OPTION
BASE
SUNLIGHTS
Sunshine lights*
/3
Natural lights
/07
Cool/Warm Ombre
/00 + /3
*on existing
highlighted hair
SOFT OMBRE
S HE C A N T E A S E WI T H
A HIDDEN T WIST
Hidden Twist allows clients to enjoy the best of both worlds: She can show her
sweet side then tease her true colors with a toss of her locks. Thats versatility!
[Beautifully fades within 24 washes.]
NAME
DIAL IT DOWN
PRELIGHTEN 12 LEVELS
NAME
DIAL IT UP
PRE LIGHTEN 37 LEVELS
COOL ROSE
SCREAMING PINK
TANGERINE DREAM
ROYAL VIOLET
VIOLET DAWN
ORANGE SNAP
HIDDEN TWIST
MATTE RED
S HE L L L OV E M AT T E R E D
WITH ALL OF HER HEART
Matte Red is the new red. It doesnt shout or scream, it softly seduces.
She will be adored: wear it, love it, own it.
[Red beautifully fades within 24 washes.]
RED BASE
iNSTAMAT!C GLOSS
FOR 5 MINUTES
MATTE RED
Level 6
COLOR TOUCH 66/45 + 0/56 (10:1)
+ COLOR TOUCH Emulsion 4% 20 min
SMOKEY AMETHYST
PINK DREAM
OCEAN STORM
C R E AT E I N S TA N T S H I N E A P P E A L
Crystal Gloss is a quick and easy add-on service that gives clients hair luxurious
crystal shine. Just the thing to add sparkle to a last minute date.
Suitable for all clients and all starting tone levels to boost shine in no time perfect
for non-color clients just before doing the cut to refresh shine between colorations
or to gloss the hair as a final step directly after a painting/highlighting service.
[Fades beautifully.]
CRYSTAL GLOSS
NE E D T O P E R K U P HE R
HIGHLIGHTS?
COLOR TOUCH Relights gives clients a refresh to their highlights and the
spring back in their step. Because faded highlights are a fashion no-go.
The Smart Selective Formula in COLOR TOUCH Relights only acts on the
highlighted or pre-lightened hair and guarantees brilliant shading or
refreshing of blonde and other fashion highlights, while the surrounding
hair gets a vibrant shine.
RELIGHTS
D E MI-P E R M A NE N T C O L O R C H O I C E S
PLUS
RELIGHTS
SUNLIGHTS
iNSTAMAT!C
Low-commitment, flexible
ammonia free multifaceted
hair color for clients that
like to change their hair
tone more regularly.
Beautifully fades
within 24 washes
Fun
Creativity
Enhancing
Add depth & tone
Fun
Creativity
Enhancing
Add tone
Beautifully fades
within 24 washes
Gray Coverage
Add depth and tone
Color Correction
Fun
Glossing
Refreshing
Add tone
Beautifully fades
within 24 washes
Beautifully fades
within 15 washes
Gentle lightening
Changing tone
Fun
Matte Glossing
Changing Tone
Color Correction
Up to 2 levels of lift
Fades beautifully
SERVICES
CARE
SHADES
WHAT
WHO
LOVED FOR
SPECIAL MIX
COMMITMENT
COLOR TOUCH
WELLA Professionals
Brilliance
MATTE RED
WELLA Professionals
Enrich
HIDDEN TWIST
CRYSTAL GLOSS
RELIGHTS
WELLA Professionals
Elements
SOFT OMBRE
MATTE GLOSS
T HE T EC HN O L O G Y
BEHIND COLOR TOUCH
Natural Waxes.
Infused with Keratin.
WO R K IN G WI T H C O L O R T O U C H
4/71
1
1 Depth of color
2 Major tone of color
3 Minor tone of color
COLOR TOUCH
COLOR TOUCH IS DEVELOPED
TO PERFECTLY COMPLEMENT THE
KOLESTON PERFECT SHADES.
MIXING RATIO IS
COLOR TOUCH +
COLOR TOUCH EMULSION
1.9% OR 4%
[1:2]
PURE NATURALS
10/03
10/01
10/0
9/03
9/01
9/0
8/03
8/0
7/03
7/0
6/0
5/03
5/0
4/0
3/0
2/0
RICH NATURALS
10/81
10/3
10/1
9/36
9/16
9/3
8/81
8/38
8/3
7/89
7/3
7/1
6/37
6/35
6/3
5/37
5/3
5/1
2/8
DEEP BROWNS
LOW-COMMITMENT, FLEXIBLE AMMONIA
FREE MULTIFACETED HAIR COLOR FOR
CLIENTS THAT LIKE TO CHANGE THEIR
HAIR TONE MORE REGULARLY.
10/73
9/73
8/73
8/71
7/75
7/73
7/71
7/7
6/77
6/75
6/73
6/71
6/7
5/75
5/73
5/71
4/77
4/71
VIBRANT REDS
5/66
77/45
66/45
66/44
55/65
55/54
44/65
10/6
8/43
7/47
7/43
7/4
6/57
6/47
6/45
6/4
5/5
5/4
4/57
4/6
4/5
3/68
3/66
3/5
PLUS
SPECIAL MIX
0/00
0/34
0/45
0/56
0/68
0/88
33/06
44/05
66/03
66/04
66/07
77/03
77/07
88/03
88/07
44/06
44/07
55/03
55/04
55/05
55/06
55/07
SPECIAL MIX
TONAL INTENSITY:
CREATIVE MIXING OR
VIBRANT COLOR RESULTS.
1 PA R T
COLOR TOUCH
2 PA R T S
CREATIVE
INTENSE
MULTIFACETED
RICH
COVERAGE
SUNLIGHTS
8/0
RELIGHTS
/0
/04
/08
/18
/36
/3
/7
/00
/03
/06
/18
/86
/44
/47
/56
/57
/74
RELIGHTS BLONDE
6/0
/0
/04
/18
/36
/3
/7
/8
/34
/43
RELIGHTS RED
SHADE
HERE YOU WILL FIND THE POSSIBLE RESULTS, BASED ON
THE NATURAL HAIR COLOR AND THE SHADE YOU SELECT.
SUMMER
TONE
SUN
ENHANCE
SUNKISSED
C O L O R T O U C H A P P L I C AT I O N T I P S
NE W i N S TA M AT ! C S H A D E S
SELL THE
MATTE GLOSS SERVICE
AS THE NEW FASHIONFORWARD
DIFFUSED COLOR FINISH
Its quick and easy for clients to try-on iNSTAMAT!C Matte Gloss;
Give them the latest fashion must-have and theyll rock a diffused
color finish that fades beautifully.
M AT T E G L O S S S E R V IC E
FOR A DIFFUSED COLOR FINISH
H O W i N S TA M AT ! C W O R K S
COLOR TOUCH iNSTAMAT!C technology is formulated with a fine blend of color
molecules that are diffused gradually into the hair cuticles. Result is a temporary,
delicate matte gloss, muted shine, on-trend finish.
i N S TA M AT !C MI X IN G A N D A P P L IC AT I O N
R E S U LT S O N T H E H A I R
10 M I N
20 MIN
CLEAR DUST
W
hen developing time is completed, add some lukewarm
water and gently emulsify. Rinse thoroughly with water.
Wash hair once with Wella Professionals Brilliance or
Elements Shampoo.
To neutralize oxidation residues and stabilize color, we
recommend Wella Professionals Color Post Treatment.
PINK DRE AM
JADED MINT
OCEAN STORM
i N S TA M AT ! C T I P S & T R I C K S
1:1
1. SOFTER LOOK
For an even softer diffused color finish, use clear dust to reduce intensity
of the color. When the application is complete, develop for up to 20 min.
2 . L O N G E R D E V E L O P M E N T T I M E N E E D E D
3 . P E R S O N A L I Z E D R E S U LT
CLEAR DUST IS USED TO
DILUTE SHADES OR TO
CREATE A COLORLESS
MATTE GLOSS FINISH.
4 . D E S I G N E D T O W O R K W I T H C O L O R . I D T O
I N C R E A S E YO U R C R E AT I V I T Y
iN S TA M AT !C IS A L S O G R E AT F O R
COLOR CORREC TION
Understanding the lightening curve and the color wheel will help you to choose
the right complementary colors for your clients color correction.
LIGHTING CURVE
10/
9/
8/
7/
V e r y P a l e Ye l l o w
6/
P a l e Ye l l o w
Ye l l o w
5/
O r a n g e / Ye l l o w
Orange
4/
YELLOW
Redish/Orange
GREEN
ORANGE
Redish/Brown
3/
Opposite colors
neutralize each other.
Brown
2/
Black
BLUE
RED
VIOLET
If you need to neutralize the underlying exposed pigments: decide if it is too red, orange
or yellow, then just choose the complementary color that is opposite on the color wheel.
JA D E D MIN T
OCE AN STORM
MUTED MAUVE
T O DAY S A PINK A F FA IR !
T O M O R R OW, W H O K N OW S ?
The Matte Gloss service transforms everyday blondes to a non-commitment
diffused color finish: your clients need never be married to just one look.
#MATTE GLOSS
[Fades beautifully.]
HOW TO
1. Pre-lighten using BLONDOR FREELIGHTS taking large V sections. Paint highlights through the top section getting
stronger towards the face. Once sufficient lift has been achieved remove in the normal manner and blow dry the hair.
BEFORE
2. Working with instamat!c through the pre-lightened panels at the back and sides.
Sponge shades A, B and C randomly to create a cloud of color through the mid-lengths.
Develop for 20 min.
#MATTE GLOSS
T HE WE E K E ND I S W I L D !
The Matte Gloss service lets your clients rock the colors that
weekends were made for.
[Fades beautifully.]
BEFORE
HOW TO
1. Take a wide V section and apply A to the roots and blend down 3 cm.
COLOR TOUCH
AREAS OF USE
EMULSION
MIXING RATIO
INTERMIXABILITY
SPECIAL MIX
FIRST TIME
APPLICATION
DEVELOPMENT
TIME
N/A
iNSTAMAT!C
SUNLIGHTS
RELIGHTS
PLUS
1:2
[30g Color + 60g
COLOR TOUCH Emulsion]
COLOR
REFRESHMENT
RINSING AND
AFTER CARE
When development time is
complete, add a little warm
water, gently emulsify and
rinse thoroughly.
REGROWTH
APPLICATION
Apply to roots
area first.
Apply to pre-shampooed,
towel-dried hair evenly
from roots to ends.
N/A
Blonde shades:
510 min without heat
N/A
Apply to refresh
Koleston Perfect,
Blondor or Magma.
To neutralize oxidation
residues and stabilize
color. We recommend Wella
Professionals Post Color
Treatment.
To maintain the hair and scalp
in the best possible condition,
choose from either the System
Professional or Wella
Professionals Care ranges
of cleansing and conditioning
products.
Red shades:
1520 min without heat
1:1
[30g iNSTAMAT!C + 30g
COLOR TOUCH Emulsion]
N/A
Apply to roots
area first.
N/A
N/A
N/A
Without heat