The document outlines the basic elements of design including line, shape, form, color, value, texture, and space. Lines can be horizontal, vertical, diagonal, straight, curved or dotted. Shapes are either two-dimensional and flat or three-dimensional forms that can be geometric or organic. Color refers to hue, value, intensity, and temperature, and relates to tints, tones and shades. Value describes the lightness or darkness of an image. Texture is the feel or appearance of a surface. Space refers to the area around or between images and relates to positive and negative space.
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43
The document outlines the basic elements of design including line, shape, form, color, value, texture, and space. Lines can be horizontal, vertical, diagonal, straight, curved or dotted. Shapes are either two-dimensional and flat or three-dimensional forms that can be geometric or organic. Color refers to hue, value, intensity, and temperature, and relates to tints, tones and shades. Value describes the lightness or darkness of an image. Texture is the feel or appearance of a surface. Space refers to the area around or between images and relates to positive and negative space.
The document outlines the basic elements of design including line, shape, form, color, value, texture, and space. Lines can be horizontal, vertical, diagonal, straight, curved or dotted. Shapes are either two-dimensional and flat or three-dimensional forms that can be geometric or organic. Color refers to hue, value, intensity, and temperature, and relates to tints, tones and shades. Value describes the lightness or darkness of an image. Texture is the feel or appearance of a surface. Space refers to the area around or between images and relates to positive and negative space.
The document outlines the basic elements of design including line, shape, form, color, value, texture, and space. Lines can be horizontal, vertical, diagonal, straight, curved or dotted. Shapes are either two-dimensional and flat or three-dimensional forms that can be geometric or organic. Color refers to hue, value, intensity, and temperature, and relates to tints, tones and shades. Value describes the lightness or darkness of an image. Texture is the feel or appearance of a surface. Space refers to the area around or between images and relates to positive and negative space.
3D (three dimensional), Geometric (cube, sphere, cone), Organic (all other forms such as: people, animals, tables, chairs, etc).
Colour
Refers to the wavelengths of light.
Refers to hue (name), value (lightness/darkness), intensity (saturation, or amount of pigment), and temperature (warm and cool). Relates to tint, tone and shade.
Value Texture
Space
The lightness or darkness of an image
(or part of an image).
The feel, appearance, thickness,
or stickiness of a surface (for example: smooth, rough, silky, furry). The area around, within, or between images or parts of an image (relates to perspective). Positive and negative space.
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43