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    Online video advertisement spending has grown significantly over the past decade. In 2011, video ad spending reached $4.3 billion, up from just $40 million in 2001. As a percentage of total online ad spending, video has also increased substantially, growing from 0.56% of the total in 2001 to 10.49% in 2011. This data demonstrates the rising popularity and success of online video ads, suggesting it is a wise investment for advertisers seeking to reach online audiences.

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    Present a Tie

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    Online video advertisement spending has grown significantly over the past decade. In 2011, video ad spending reached $4.3 billion, up from just $40 million in 2001. As a percentage of total online ad spending, video has also increased substantially, growing from 0.56% of the total in 2001 to 10.49% in 2011. This data demonstrates the rising popularity and success of online video ads, suggesting it is a wise investment for advertisers seeking to reach online audiences.

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    3 views1 page

    Present A Tie

    Uploaded by

    Mathias_Creeme_412
    Online video advertisement spending has grown significantly over the past decade. In 2011, video ad spending reached $4.3 billion, up from just $40 million in 2001. As a percentage of total online ad spending, video has also increased substantially, growing from 0.56% of the total in 2001 to 10.49% in 2011. This data demonstrates the rising popularity and success of online video ads, suggesting it is a wise investment for advertisers seeking to reach online audiences.

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    Why should we invest in Online Video Advertisement

    Evolution of online advertisment spending in USA


    (in millions)
    2011 36700 4300

    2010 31900 3100

    2009 27900 2100

    2008 24550 1350

    2007 20325 775

    2006 16490 410

    2005 12275 225

    2004 9465 135

    2003 7215 85

    2002 5945 55

    2001 7060 40

    0 5000 10000 15000 20000 25000 30000 35000 40000 45000

    total video

    Video Other Total Percentage


    2001 40 7.060 7.100 0,56%
    2002 55 5.945 6.000 0,92%
    2003 85 7.215 7.300 1,16%
    2004 135 9.465 9.600 1,41%
    2005 225 12.275 12.500 1,80%
    2006 410 16.490 16.900 2,43%
    2007 775 20.325 21.100 3,67%
    2008 1.350 24.550 25.900 5,21%
    2009 2.100 27.900 30.000 7,00%
    2010 3.100 31.900 35.000 8,86%
    2011 4.300 36.700 41.000 10,49%

    Source : http://www.eMarketer.com - March 2008

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