Table of Contents

[] Sample Table of Contents. Modify contents and page numbers when you have
completed your plan.

Executive Summary........................................................................................................1-1

Vision and Mission.........................................................................................................2-1

Present Situation.................................................................................................2-1

Vision and Mission.............................................................................................2-2

Goals....................................................................................................................2-4

Objectives............................................................................................................2-2

Company Overview........................................................................................................3-1

Legal Business Description................................................................................3-2

Management Team.............................................................................................3-5

Board of Directors..............................................................................................3-6

Strategic Alliances..............................................................................................3-9

Product Strategy ............................................................................................................4-1

Current Product.................................................................................................4-1

Research and Development................................................................................4-3

Production and Delivery....................................................................................4-6

Market Analysis..............................................................................................................5-1

Market Definition...............................................................................................5-4

Customer Profile.................................................................................................5-5

Competition.........................................................................................................5-7

Risk......................................................................................................................5-9
Marketing Plan...............................................................................................................6-1

Sales Strategy......................................................................................................6-3

Distribution Channels .......................................................................................6-6

Advertising and Promotion..............................................................................6-11

Public Relations................................................................................................6-17

Financial Plan.................................................................................................................7-1

Assumptions........................................................................................................7-1

Financial Statements..........................................................................................7-1

Capital Requirements.........................................................................................7-3

Exit/Payback Strategy........................................................................................7-4

Conclusion.......................................................................................................................7-5

Supporting Documents...................................................................................................8-1