ORIENTAL INSTITUTE OF MANAGEMENT

HIGH PERFORMANCE LEADERSHIP

Project Report
on
Aditya Vikram Birla
 
Aditya Birla (1944-1995) was a renowned Indian industrialist and former Chairman 
of one of India's biggest multinational corporations- the Aditya Birla Group.
 About logo

The name "Aditya Birla" evokes all that is positive in

business and in life. It typifies integrity, quality,
performance, perfection, and above all, character. Our
corporate logo, 'The Rising Sun', symbolizes these traits.
('Aditya' is the Sanskrit word for sun).

The logo consists of an inner circle, symbolizing the

internal universe of the Aditya Birla Group, an outer circle,
symbolizing the external universe, and a dynamic meeting
of rays converging and diverging between the two..
Birth :- 14th Nov 1944

Death :- 1st Oct 1995

Family Background:-  
Aditya Vikram Birla was an Indian industrialist. Born to Mr. B. K Birla who was
one of the largest entrepreneur of India. He was married to Rajashri and had a
daughter Vasavadatta and a son Kumar Mangalam.

Educational Qualification:-
Graduating in science from St Xavier's College, Calcutta.
Degree in chemical engineering from the Massachusetts Institute of
Technology, Boston.
 speed

Clear vision

motivator Commitment

Ambitious

Integrity
where you sprint against yourself Endeavour to outperform, raise the bar, time after time. Exc
•He was one of the first Indian industrialists to expand abroad, setting up
plants in South east Asia, Philippines and Egypt, among other
places.
•
• In 1969, Birla set up Indo-Thai Synthetics Company Limited

• In 1973, he established P.T. Elegant Textiles to manufacture spun yarn.

• In 1974 Thai Rayon, the Group's Viscose Rayon Staple Fibre business
was incorporated in Thailand.

•He was the chairman of the $2.3-billion Birla Group and an advocate of
expanding Indian economic activity abroad.
•
•He was conferred the "Management Man of the Year Award" in 1992, by
the Bombay Management Association.
•
•
Outstanding young person : the Bombay metropolitan jaycess in 1978.

Outstanding citizen award by the north Bombay jaycess in 1984

Man of the year by the Amravati chamber of commerce and industry in 1985

Giants’ international award in the field of business and industry in 1986

Business leadership: the madras management association in 1990

Businessman of the year : the business India in 1990

Management men of the year :Bombay management association in 1992

Rashtra bhushan : FIE foundation in 1992

Platinum jubilee rotary award for contribution to industry by rotary club of

Calcutta 1994

Vocational excellence: the rotary international (district 3140) in January 1995

Lifetime achievement award posthumously by the all India association of

industries in January 1996

Award for the outstanding contribution to the phenomenal growth of the Indian
industry posthumously at the 23rd national management convention on 13th
September 1996 at the Taj Mahal Hotel, Mumbai by the all India management
association.

Melvin Jones fellow award for dedicated humanitarian services by the lion club
international foundation.

Paul Harris fellow award by the rotary foundation of rotary international

MR . Birla ’ s contribution to the nation

After earning the degree in chemical engineering

from Massachusetts institute of technology, USA Mr.
Birla return to India, barely 21 year old even as
he was given a Birla company to run, he had an all
embracing vision: to strike out on his own and
grow new line of business in India and overseas.
He dreamt of setting up a global business empire-
the first Indian to do so.
Even as his companies, Grasim, hindalco, Indian
rayon, and indo gulf fertilizers, grew manifold, he
helped spawn countless ancillary industries. While
his companies employed over 70,000 people, he
generated indirect employment for more than 2 lakh
people. His companies contributed significantly to
the nation’s prosperity, refurbishing the foreign
exchange reserve and earning respect for the
“Made-in-India” quality stamp.
 :: Birla Copper

:: Birla Gold 

COMPANY: HINDALCO :: Birla Silver

Everlast aluminium roofing sheets

Freshwrapp aluminium foil

Freshpakk semi-rigid containers

Permashield waterproofing

Aluminium foil
Aura alloy wheels
Hindalco extrusions
 COMPANY: ADITYA 
BIRLA NUVO

:: Birla Carbon

COMPANY: ADITYA BIRLA 
NUVO
:: Louis Philippe

:: Van Heusen

:: Allen Solly 

:: Peter England

:: Esprit
 COMPANY: GRASIM
:: Birla Cellulose

  UltraTech cement 
:: COMPANY: GRASIM
Birla Super
UltraTech Cement 
Birla Ready Mix
Birla White
COMPANY: ULTRATECH 
(formerly Birla Plus)

COMPANY: ADITYA BIRLA 
RETAIL LIMITED

:: More.
 :: COMPANY: IDEA 
Idea
CELLULAR LTD. 

COMPANY: BIRLA NGK 
INSULATORS PVT. LTD. 

:: Aditya Birla Insulators
 :: COMPANY: THAI 
Birlasulf 35
COMPANY: ADITYA 
Polyphos® 
Epotec
Birlasulf-SS
Birlasulf-SM 
BIRLA CHEMICALS () 
PEROXIDE CO. LTD. 
LTD. 

COMPANY: ADITYA BIRLA NUVO
:: Linen Club
:: Pyroguard
:: Ray One 
:: Kolorone
  COMPANY: GRASIM
:: Ice Touch 
:: Uncrushables
:: Purista
:: Clean Fab
  COMPANY: THAI ACRYLIC FIBRE 
:: Texlan

 
:: COMPANY: 
Birla Shaktiman Urea
COMPANY: HINDALCO
Birla Balwan
Conclusion