NHOM 4

MO HINH VA CONG NGH

BA N HA NG B2B CU A
VINAMILK

2010

NHOM 4 L1004 VUC

A.

t u tv

2 ............................................................... 2

1.

Khi nim TMT B2B........................................................................ 2

2.

Cc loi giao dch B2B c bn ............................................................. 2

t

B.

......... 3

I. M h nh t ch c b n mu h ng ............................................................... 3
1.

h ch h ng c

Vin milk .................................................................. 3

2. M h nh t ch c mu b n h ng ........................................................... 5
3. Qu tr nh mu b n TMT B2B c
II.

C ng ngh mu b n h ng c

Vin milk ...................................... 5

Vin milk ............................................ 10

1. Ph n c ng ........................................................................................ 10
2. Ph n m m ........................................................................................ 14
C.

t u

.............................................................................................. 20

Lucious Nero [xuantuan210@yahoo.com]

A.

t u tv

1. Khi ni

2
2

Trong TMT c b ch th tham gia: Doanh nghip(B) gi v i tr ng lc pht

trin TMT, ngi tiu dung (C) gi vai tro quyt nh s thnh cng c a
TMT v chnh ph

gi v i tr nh hng, i u tit v qun TMT B2B,

B2C, B2 , C2 , C2C Trong B2B v B2C l h i loi hnh giao dch

TMT qu n trng nht .
Business-to-business (B2B): M hnh TMT gia cc doanh nghip vi doanh
nghip .
TMT B2B l giao dch thng mi tr o i ti n ly hng ha hoc dch v)
c tin hnh gia hai doanh nghip bt k thng qua mng Internet, cc
mng truy n th ng v c c phng tin in t khc.
Giao dch B2B c th din ra trc tip gia cc doanh nghip hoc thng qua
mt i tc th ba (hay mt trung gian giao dch ng v i tr c u ni gia
ngi mu v ngi b n ng thi to i u kin giao dch gia h din ra
thun li hn
TMT B2B l vic thc hin giao dch gia cc doanh nghip vi nhau trn
mng. Cc bn tham gia giao dch B2B gm ngi trung gian trc tip (o
hoc click-and-mort r ,ngi mu v ngi bn.Cc loi giao dch B2B gm:
mua ngay theo yu c u khi gi c thch hp v mua theo hp ng di hn,
d trn m ph n c nhn gi ngi mu v ngi bn.
2. Cc loi giao d

Bn bn (mt bn bn nhi u bn mua) l m hnh da trn cng ngh web

trong mt cng ty bn cho nhi u cng ty mua. C b phng ph p b n trc
tip trong m hnh ny: Bn t c t log in t, b n qu qu tr nh u gi, bn
theo hp ng cung ng di hn tha thun trc. Cng ty bn c th l nh
sn xut loi click-and-mortar hoc nh trung gi n th ng thng l nh phn
phi h i i l.
Bn mua: mt bn mua - nhi u bn bn

Lucious Nero [xuantuan210@yahoo.com]

Sn giao dch: nhi u bn bn - nhi u bn mua

TMT phi hp: c c i tc phi hp nhau ngay trong qu trnh thit k
ch to sn phm.

B.

qu

.
t

I.

h ch h ng c

1.

u
Vin milk

Nh cung cp
STT

NGUYN LIU

NH CUNG CP
Hoogwegt

Bt sa cc loi

Newzealand Milk Products

Fonterra (SEA) Pte Ltd

S ti

Cc trang tri b sa c a Vinamilk

H nng dn
Cng ty Thc phm cng ngh Tp.HCM
C ng t ng Bin Ha

ng

Ct LD M ng Ngh An
Ct M ng Bourbon Ty Ninh
Olam International Ltd.
Itochu Corporation

Cng ngh bao b

Tp o n Tetr p k Thu in
Titan Steel Co.

Thic cc loi

Cng ty Perstim B nh Dng

Lucious Nero [xuantuan210@yahoo.com]

Nh phn phi
Vinamilk l doanh nghip h ng u ti Vit Nam v sn xut sa v cc
sn phm t sa. Hin nay, Vinamilk chim khong 39% th ph n ton quc.
Hin ti cng ty c trn 240 NPP trn h thng phn phi sn phm Vinamilk v
c trn 140 000 im bn hng trn h thng ton quc. Bn hng qua tt c cc
h thng Siu th trong ton quc.
h ng nhng v , Vin milk cn hp t c vi c c do nh nghip nc ngo i
phn phi nhng sn phm c

Vin milk r th trng quc t

* TI TRUN N
1. Abdul Karim Alwan Foodstuff Trading (LLC)
Al Rass, Deira, Dubai, UEA
Tel:

00 971 42350402

Cc sn phm sa bt.
2. Shawkat Bady General Trading Company (LLC)
General Street, Duhok, Iraq
Tel:

00 964 627223579

Cc sn phm bt dinh dng

* TI CAMBODIA:
B.P.C. Trading Co. LTD
No. 161A Mao Tse Tung Blvd., Phnom Penh, Cambodia
Tel:

00 855 23 710499

Cc sn phm s c, chocotate ha tan, s chu n

* TI MALDIVES:
Baywatch Investments Pte. Ltd
H. Maaram, 4th Fl., Ameer Ahmed Magu
Male, Maldives
* TI PHILIPPINES:
Grand East Empire Corporation (Geec)
22 Miller Street, San Francisco Del Monte, Quezon City,
1105 Philippines
Lucious Nero [xuantuan210@yahoo.com]

C c qu tr nh kinh do nh gi Vin milk vi c c nh phn phi c thng

nht theo u c u qun l m ng tnh h thng nh qun l gi , khu n mi, k
hoch phn phi, cng nh qu tr nh t c nghip cho nhn vin b n h ng bng
PDA

C c trung tm h tr ng dng c ll center h tr cho c c h thng thc

hin ti nh phn phi, bo m gii qu t c c trc trc theo ng c m kt vi

nh phn phi
Ti Vin milk, H thng ph n m m SAP c dng theo c ng ngh
SAP NetWe ver NetWe ver tch hp th ng tin t h thng ERP s dng
Or cle EBS, cng vi h thng Solomon s dng ti c c nh phn phi v
dng trn PDA cho nhn vin b n h ng B

ng dng n

ng

c NetWe ver tch

hp th nh h thng Business W rehouse - BW phc v cho h thng b o

c o th ng minh, gi p b n lnh o Vin milk c c th ng tin chnh

c v trc

tu n v t nh h nh hot ng kinh do nh trn to n quc

C.

t u

Vin milk vn l mt do nh nghip tru n thng, tu nhin nhn th c c t m

qu n trng c

c ng ngh th ng tin v thng mi in t, Vin milk v ng

p dng nhng c ng ngh tin tin trong qu tr nh qun l cng nh kinh do nh

c

m nh Vic p dng th nh c ng gii ph p ERP cho qu tr nh qun l do nh

nghip cng vi s dng c c c ng ngh h tr mu b n h ng kh c h tr c

lc cho phng th c kinh do nh thng mi in t b2b cng nh b2c Chnh s
u t mnh m v c ng ngh th ng tin to nn cuc c ch mng trong c ng
cuc qu l ngun lc c

Vin milk

Lucious Nero [xuantuan210@yahoo.com]

20

ut

1. Slide b i ging m n Qun tr t c nghip TMT B2B

2. http://vinamilk.com.vn/
3. http://www.erpsolution.com.vn
4. http://www.sap.com/index.epx
5. http://www.ibm.com/us/en/sandbox/ver1/
6. http://www.microsoftdynamicsaddons.com
7. http://www.cisco.com/
8. http://www.oracle.com/index.html

Lucious Nero [xuantuan210@yahoo.com]

21