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    Distrubution Control & Performance Evaluation

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    ganesh572
    The Indian pharmaceutical industry is experiencing strong growth and is expected to reach $50 billion by 2015-2016. A key challenge is managing the highly fragmented supply chain of over 550,000 retail pharmacies. While the number of distributors has increased four-fold since 1978 to 125,000, prescription volumes have not increased proportionally. The distribution system absorbs 31% of the maximum retail price, and companies are moving towards demand-driven replenishment models with reduced inventory and lead times through continuous replenishment techniques.

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    Distrubution Control & Performance Evaluation

    Uploaded by

    ganesh572
    10 views10 pages
    The Indian pharmaceutical industry is experiencing strong growth and is expected to reach $50 billion by 2015-2016. A key challenge is managing the highly fragmented supply chain of over 550,000 retail pharmacies. While the number of distributors has increased four-fold since 1978 to 125,000, prescription volumes have not increased proportionally. The distribution system absorbs 31% of the maximum retail price, and companies are moving towards demand-driven replenishment models with reduced inventory and lead times through continuous replenishment techniques.

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    distribution

    Original Title

    Suply Chain Prsntn

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    The Indian pharmaceutical industry is experiencing strong growth and is expected to reach $50 billion by 2015-2016. A key challenge is managing the highly fragmented supply chain of over 550,000 retail pharmacies. While the number of distributors has increased four-fold since 1978 to 125,000, prescription volumes have not increased proportionally. The distribution system absorbs 31% of the maximum retail price, and companies are moving towards demand-driven replenishment models with reduced inventory and lead times through continuous replenishment techniques.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views10 pages

    Distrubution Control & Performance Evaluation

    Uploaded by

    ganesh572
    The Indian pharmaceutical industry is experiencing strong growth and is expected to reach $50 billion by 2015-2016. A key challenge is managing the highly fragmented supply chain of over 550,000 retail pharmacies. While the number of distributors has increased four-fold since 1978 to 125,000, prescription volumes have not increased proportionally. The distribution system absorbs 31% of the maximum retail price, and companies are moving towards demand-driven replenishment models with reduced inventory and lead times through continuous replenishment techniques.

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    of 10

    DISTRUBUTION CONTROL &

    PERFORMANCE EVALUATION
    97

    INDIAN PHARMACEUTICAL INDUSTRY


    OVERVIEW
    Indian pharmaceutical industry is on a strong growth path
    with the total value of Indian Pharma industry expected to
    reach almost $50 Billion by 2015-2016.
    A key issue faced by the industry is management of the
    supply chain. Supply chain in India is highly fragmented with
    more than 550,000 retail pharmacies in the country.
    According to a report by bioplan Associates, though the
    number of distributors have increased by 4 fold in the last
    three decades, from 125,000 in 1978, the volume of
    prescriptions distributed have not increased proportionally.

    Top PHARMA COMPANIES IN INDIA

    RANBAXY LABS
    CIPLA
    Dr. REDDYS
    LUPIN
    AOROBINDO PHARMA
    SUN PHARMA
    CADILA
    ABBOTT INDIA

    NDIAN PHARMACEUTICAL DISTRIBUTION

    31 % of MRP is absorbed in distribution system

    Pharmaceutical Sales Force


    Structure

    DISTRIBUTION CONTROL
    Replenishment Model

    Demand
    Driven

    Production and distribution are demand


    driven , coordinated with true customer
    demand

    Inventory

    Little inventory held only in response to


    specific orders

    Buffer

    Buffer at stockiest at CFAs level are kept

    Lead Time

    Decreased lead time because of


    availability of inventory at every level

    Continuous
    Replenishm
    ent

    By using just in- time inventory

    PERFORMANCE EVALUATION

    THANK YOU

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