2015 THRIVE

BRAND
GUIDE

CONTENTS
02 INTRODUCTION
02

AGENCY NAME & RATIONALE

03 LOGO
04

IMPROPER LOGO USE

05

PROPER LOGO USE

06

COLOR

07

BLACK AND WHITE

08 MISSION STATEMENT
10 FONTS
11
11
11
11

PRINT

WEB

LOGO

BUSINESS CARD

13 COLORS
16 LETTERHEAD
19 BUSINESS CARD
20

SEED PACKETS

PAGE ONE

INTRODUCTION
THRIVE IS A PUBLIC RELATIONS TEAM DEDICATED TO
GROWING AND MAINTAINING NONPROFITS IN BATON
ROUGE. WE HELP ORGANIZATIONS STAY CONNECTED
AND CULTIVATE RELATIONSHIPS WITH ITS PUBLICS AND
THOSE IN ITS COMMUNITY.

THE NAME THRIVE SERVES TO REASSURE

ORGANIZATIONS WE ARE NOT ONLY FOCUSING ON THE
MAINTENANCE OF THE ORGANIZATION BUT ALSO ON
THE GROWTH. TO THRIVE IS TO EXPAND AND PROGRESS
IN A FORWARD DIRECTION, AND WE AIM TO FULFILL
THAT GOAL FOR OUR CLIENTS. OUR PLANT-BASED
BRANDING HELPS REPRESENT OUR IDENTITY AS A
SIMPLE BUT DYNAMIC COMPANY. INCORPORATING A
PLANT IN OUR LOGO REPRESENTS OUR COMPANYS
DETERMINATION TO CULTIVATE GROUNDED
RELATIONSHIPS THAT ARE DEEPLY ROOTED.

OUR NAME AND LOGO REPRESENT OUR FOCUS:

ENSURING ORGANIZATIONS NOT ONLY GROW BUT
THRIVE IN A RICH ENVIRONMENT. THIS GUIDE IS
ESSENTIAL TO OUR ORGANIZATION AND MAKING SURE
OUR MESSAGES STAY CLEAN AND CONSISTENT. THE
GUIDE CONSISTS OF THE FONT, LOGO AND COLOR
STANDARDS OF OUR BRAND AND THE CRITERIA OF ITS
USE.

PAGE TWO

LOGO

"OUR LOGO IS
THE
FOUNDATION
OF OUR
BRAND."

PAGE THREE

LOGO
OUR LOGO IS THE FOUNDATION OF OUR BRAND. IT
REPRESENTS AND IDENTIFIES ALL WE STAND FOR. IT
IS IMPORTANT THAT WE ADHERE AND MAINTAIN ITS
PROPER USE.

IMPROPER LOGO USE

DO NOT:

ADJUST THE LOGOS ANGLE

ADD EFFECTS TO THE LOGO
OBSTRUCT THE LOGO
CHANGE THE LOGOS COLORS
RESCALE THE LOGO DISPROPORTIONATELY
CHANGE THE WORDS IN THE LOGO
USE ONLY PART OF THE LOGO

PAGE FOUR

[
safe
zone

[
safe zone

PROPER LOGO USE

THE IDEAL TREATMENT OF THE THRIVE LOGO IS
COLOR ON A WHITE BACKGROUND IN THE RALEWAY
FONT. THE EMPTY SPACE AROUND THE LOGO SHOULD
ALSO BE OBSERVED AND NOTHING SHOULD INTRUDE
UPON OR OVERLAP THE LOGO.

PAGE FIVE

CORRECT FULL
COLOR LOGO

PAGE SIX

BLACK&WHITE
IF THE LOGO COLOR CHOICE MUST BE ABANDONED,
THEN ITS ACCEPTABLE TO USE THE FOLLOWING
BLACK AND WHITE OPTIONS:

PAGE SEVEN

MISSIO

"TO RAISE A
SUSTAINED
AWARENESS."
PAGE EIGHT

MISSION
STATEMENT
TO RAISE A SUSTAINED AWARENESS OF CRITICAL
ISSUES THAT HAVE A DIRECT IMPACT ON THE BATON
ROUGE COMMUNITY, WHILE BRIDGING THE GAP
BETWEEN NONPROFITS AND ITS PUBLICS.

PAGE NINE

FONTS

"OUR AGENCY
FONTS
EMBODY OUR
AESTHETIC
PRINCIPLES."

PAGE TEN

FONTS
OUR AGENCY FONTS EMBODY OUR AESTHETIC
PRINCIPLES. WE STRIVE FOR EFFECTIVE AND CONCISE
COMMUNICATION AND IT IS VITAL THAT OUR FONT
CHOICES ARE OBSERVED.

OUR AGENCY PRINT COPY FONT IS

OUR AGENCY WEB COPY FONT IS

THE AGENCY LOGO FONT IS

ALEO LIGHT

AILERON THIN

RALEWAY

THE AGENCY BUSINESS CARD ALSO USES

PAGE ELEVEN

OPEN SANS

LOGO FONT

AGENCY PRINT FONT

AGENCY WEB FONT

BUSINESS CARD FONT

PAGE TWELVE

COLORS

"OUR COLORS
SHOWCASE
OUR BRANDS
CHARACTER."

PAGE THIRTEEN

COLORS
OUR COLORS SHOWCASE OUR BRANDS CHARACTER.
WE ARE BRIGHT, NATURAL AND ORGANIC.

OUR MAIN AGENCY COLORS ARE RGB 0 142 156

AND RGB 113 183 93 . THESE ARE SHOWCASED IN THE
LOGO.

OUR SUPPORTING AGENCY COLORS ARE RGB 127 211 199 ,

RGB 225 60 53 AND RGB 60 60 60 . THEY CAN BE FOUND
THROUGHOUT OUR BRAND AND FILL OUT OUR COLOR
SCHEME.

PAGE FOURTEEN

MAIN AGENCY COLORS

SUPPORTING AGENCY COLORS

PAGE FIFTEEN

LETTER

HEAD

PAGE SIXTEEN

LETTERHEAD
OUR LETTERHEAD ENSURES A PROFESSIONAL LOOK
ACROSS ALL CHANNELS. IT ALSO MAINTAINS
CONSISTENCY AND EASE OF USE BY THOSE WORKING
WITH THRIVE. IT IS TO BE USED WHEN CREATING ANY
DOCUMENT OUTGOING TO THE CLIENT OR MEDIA.

EACH PART OF THE LETTERHEAD MUST BE INCLUDED

ON EVERY PAGE.

PAGE SEVENTEEN

PAGE EIGHTEEN

BUSINESS

CARD

PAGE NINETEEN

BUSINESS
CARD
OUR BUSINESS CARD GIVES OUR AGENCY A
PROFESSIONAL TANGIBLE TO HAND OUT TO CLIENTS.
IT IS NECESSARY FOR THE UPKEEP OF THE BUSINESS
WHEN MEETING NEW POTENTIAL CLIENTS.

PAGE TWENTY