Shortlist (Digital)

Cat. No

Entry No

TBEntryId

Title

Client

Product

Entrant Company

Country

Agency

A02 (User experience)

A02/008

00177

217004

EYE PLAY THE

PIANO

THE UNIVERSITY OF THE UNIVERSITY OF HAKUHODO KETTLE Tokyo

TSUKUBAS SPECIAL TSUKUBAS SPECIAL
NEEDS SCHOOLS
NEEDS SCHOOLS

JAPAN

HAKUHODO KETTLE
Tokyo

A02/009

00054

214608

LOOK AT ME

SAMSUNG
ELECTRONICS

SAMSUNG
ELECTRONICS

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CHEIL WORLDWIDE
Seoul

A03 (Storytelling)
A03/002

00013

214356

A MESSAGE TO
SPACE

HYUNDAI MOTOR
COMPANY

HYUNDAI MOTOR
COMPANY

INNOCEAN WORLDWIDE
Seoul

SOUTH KOREA

INNOCEAN
WORLDWIDE Seoul

A03/006

00207

215280

LIFELIVE

SAMSUNG

GEAR VR

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY

A03/012

00383

218837

IMPRESSIVE
ALMOST
ANYWHERE

VOLKSWAGEN

GOLF

DDB Sydney

AUSTRALIA

DDB Sydney

FENCING
VISUALIZED

SPORTS BIZ CO.

FENCING

DENTSU Tokyo

JAPAN

DENTSU Tokyo

214604

BEAUTIFUL
ENGINES

HONDA MOTOR CO.

HONDA

MORI Tokyo

JAPAN

MORI Tokyo / DENTSU

Tokyo

INNOCEAN
WORLDWIDE Seoul

A04 (Animation/Motion Graphics)

A04/001

00018

214605

A05 (Use/Curation of Image(s))

A05/003

00151

A06 (Use of Video)

A06/001

00014

214357

A MESSAGE TO
SPACE

HYUNDAI MOTOR
COMPANY

HYUNDAI MOTOR
COMPANY

INNOCEAN WORLDWIDE
Seoul

SOUTH KOREA

A06/007

00392

218578

THE
GENTLEMENS
WAGER

JOHNNIE WALKER
BLUE LABEL

ALCOHOL

PHD SINGAPORE

SINGAPORE

A06/012

00425

219709

SKIPPABLE KIDS

P&G

BEAUTY CARE

GREY KUALA LUMPUR

MALAYSIA

GREY KUALA LUMPUR

A07 (Use of Music /Sound Design)

A07/001

00027

215732

PLAY THE PING

PONG

TV TOKYO
CORPORATION

TABLE TENNIS

WEEK'S Tokyo

JAPAN

DENTSU Tokyo

A07/005

00353

216342

CRISP CONCERT

EZAKI GLICO

SNACKS

DENTSU Tokyo

JAPAN

DENTSU Tokyo

A09 (Innovative Use of Technology)

1 of 1

Shortlist (Digital)
A09/002

00028

215069

PLAY THE PING

PONG

TV TOKYO
CORPORATION

TABLE TENNIS

WEEK'S Tokyo

JAPAN

DENTSU Tokyo

A09/003

00041

214885

GLICO REALTIME
MOSAIC SELFIE

SHANGHAI EZAKI
GLICO FOODS CO.

SWEETS

BEIJING DENTSU
ADVERTISING Beijing

CHINA

BEIJING DENTSU
ADVERTISING Beijing

A09/005

00062

215832

REDUCE SPEED
DIAL

VOLKSWAGEN

VOLKSWAGEN

COLENSO BBDO Auckland

NEW ZEALAND

COLENSO BBDO
Auckland / PROXIMITY
NEW ZEALAND
Wellington

A09/010

00178

216993

EYE PLAY THE

PIANO

THE UNIVERSITY OF THE UNIVERSITY OF HAKUHODO KETTLE Tokyo

TSUKUBAS SPECIAL TSUKUBAS SPECIAL
NEEDS SCHOOLS
NEEDS SCHOOLS

JAPAN

HAKUHODO KETTLE
Tokyo

A09/016

00292

214806

THE DOLMIO
MARS FOOD
PEPPER HACKER AUSTRALIA

CLEMENGER BBDO
SYDNEY

AUSTRALIA

CLEMENGER BBDO
SYDNEY

A09/020

00258

218354

PERFUME AT
SXSW

DENTSU Tokyo

JAPAN

DENTSU Tokyo

DOLMIO

AMUSE / UNIVERSAL PERFUME

MUSIC

A10 (Overall Aesthetic Design/Best Practice)

A10/002

00174

217274

NAMIE AMURO
DIMENSION POINT /
ANYTHING FOR
AVEX MUSIC
GOOGLE CHROME CREATIVE

_GENIC' ALBUM
RELEASE

EPOCH Tokyo

JAPAN

DENTSU Tokyo

A10/003

00187

216260

ANDROID
CHORUS

GOOGLE JAPAN

MOBILE

DENTSU IX Tokyo

JAPAN

DENTSU IX Tokyo /
DENTSU TEC Tokyo

FENCING
VISUALIZED

SPORTS BIZ CO.

FENCING

DENTSU Tokyo

JAPAN

DENTSU Tokyo

A11 (Data Visualisation)

A11/001

00019

214610

B01 (Fast Moving Consumer Goods)

B01/001

00101

215418

HOUSE OF LITTLE UNI-PRESIDENT

MOMENTS
CAMAPAIGN

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

B01/005

00194

217839

BANANART

UNIFRUTTI JAPAN
CORPORATION

CHIQUITA BANANA

DENTSU Tokyo

JAPAN

DENTSU Tokyo

B01/015

00394

219496

THE
GENTLEMENS
WAGER

JOHNNIE WALKER
BLUE LABEL

ALCOHOL

PHD SINGAPORE

SINGAPORE

A MESSAGE TO
SPACE

HYUNDAI MOTOR
COMPANY

HYUNDAI MOTOR
COMPANY

INNOCEAN WORLDWIDE
Seoul

SOUTH KOREA

B02 (Cars & Automotive)

B02/001

1 of 1

00015

214358

INNOCEAN
WORLDWIDE Seoul

Shortlist (Digital)
B02/005

00384

218847

IMPRESSIVE
ALMOST
ANYWHERE

VOLKSWAGEN

GOLF

DDB Sydney

AUSTRALIA

DDB Sydney

B03 (Other Consumer Products (Incl. Durable Goods))

B03/001

00055

214959

LOOK AT ME

SAMSUNG
ELECTRONICS

SAMSUNG
ELECTRONICS

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CHEIL WORLDWIDE
Seoul

B03/005

00265

216136

TRUE WETSUITS

QUIKSILVER JAPAN

WETSUITS

TBWA\HAKUHODO Tokyo

JAPAN

TBWA\HAKUHODO Tokyo

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE

AUSTRALIA

McCANN MELBOURNE

TELCO

HAVAS WORLDWIDE
AUSTRALIA Sydney

AUSTRALIA

HAVAS WORLDWIDE
AUSTRALIA Sydney /
ONE GREEN BEAN
Sydney

B04 (Consumer Services)

B04/003

00071

214381

INFREQUENT
FLYERS CLUB

B04/005

00251

215445

#MEALFORAMEAL VIRGIN MOBILE

AUSTRALIA

B06 (Charities, Public Health, Safety & Awareness Messages)

B06/006

00304

217047

MELANOMA LIKES MELANOMA

MELANOMA
ME
PATIENTS AUSTRALIA AWARENESS

GPY&R Brisbane

AUSTRALIA

GPY&R Brisbane

B06/007

00340

219194

SINKERS

ROYAL LIFE SAVING

SOCIETY - NSW
BRANCH

PUBLIC SERVICE
ANNOUNCEMENT

303LOWE Sydney

AUSTRALIA

303LOWE Sydney

214935

INFREQUENT
FLYERS CLUB

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE

AUSTRALIA

McCANN MELBOURNE

COMMONWEALTH
BANK

CARDLESS CASH

M&C SAATCHI Sydney

AUSTRALIA

M&C SAATCHI Sydney

C01 (Websites)
C01/002

00072

C02 (Microsites)
C02/004

00141

216158

WHERE'S MY
WALLET

C02/005

00152

213917

HONDA + OK GO: HONDA

IWONTLETYOUDO
WN.COM

UNI-CUB

MORI Tokyo

JAPAN

MORI Tokyo / DRILL

Tokyo

C02/006

00153

214606

BEAUTIFUL
ENGINES

HONDA

MORI Tokyo

JAPAN

MORI Tokyo / DENTSU

Tokyo

C03 (Web Service/App)

1 of 1

HONDA MOTOR CO.

Shortlist (Digital)
C03/001

00199

217739

BLOODBOOK

PALANG MERAH
INDONESIA

BLOODBOOK

LEO BURNETT INDONESIA

Jakarta

INDONESIA

LEO BURNETT
INDONESIA Jakarta

D01 (Web Banner)

D01/002

00032

213384

MAKE A POINT

PACIFIC BRANDS
BONDS
UNDERWEAR GROUP

CLEMENGER BBDO
MELBOURNE

AUSTRALIA

CLEMENGER BBDO
MELBOURNE

D01/009

00281

215507

HELP FIND ME

MISSING PERSONS
ADVOCACY
NETWORK

NON-PROFIT
ORGANISATION

GREY GROUP Singapore

SINGAPORE

GREY GROUP Singapore

E01 (Social Video)

E01/001

00016

214359

A MESSAGE TO
SPACE

HYUNDAI MOTOR
COMPANY

HYUNDAI MOTOR
COMPANY

INNOCEAN WORLDWIDE
Seoul

SOUTH KOREA

INNOCEAN
WORLDWIDE Seoul

E01/004

00052

213122

SHRIMP FRYING
CANNON

NTT DOCOMO

ADVANCED LTE
NETWORK

TOKYU AGENCY Tokyo

JAPAN

TOKYU AGENCY Tokyo /

NTT ADVERTISING Tokyo

E01/005

00060

216243

YASKAWA
BUSHIDO
PROJECT

YASKAWA ELECTRIC ROBOT MOTOMAN- ENGINE FILM Tokyo

CORPORATION
MH25

JAPAN

DENTSU Tokyo

E01/008

00147

216862

SUPER FRIED
DUMPLING

NTT DOCOMO

LTE ADVANCED PREMIUM 4G

TOKYU AGENCY Tokyo

JAPAN

TOKYU AGENCY Tokyo /

NTT ADVERTISING Tokyo

E01/009

00154

213918

OK GO: I WONT
LET YOU DOWN

OK GO + HONDA

HUNGRY GHOST
ALBUM / UNI-CUB

MORI Tokyo

JAPAN

MORI Tokyo / DRILL

Tokyo / DENTSU Tokyo

E01/013

00256

214076

#MYFAMILYCAN

SPC ARDMONA

PACKAGED FRUIT
AND VEGETABLES

LEO BURNETT MELBOURNE AUSTRALIA

LEO BURNETT
MELBOURNE

E01/016

00293

213709

THE DOLMIO
MARS FOOD
PEPPER HACKER AUSTRALIA

DOLMIO

CLEMENGER BBDO
SYDNEY

AUSTRALIA

CLEMENGER BBDO
SYDNEY

AUSTRALIA

M&C SAATCHI Sydney

JAPAN

DENTSU Tokyo

E02 (Interactive Video)

E02/003

00142

216211

THE ONE WHO

WILL END
CANCER

E02/004

00175

217200

NAMIE AMURO
DIMENSION POINT /
ANYTHING FOR
AVEX MUSIC
GOOGLE CHROME CREATIVE

E03 (Webisodes/Series)
1 of 1

AUSTRALIAN
AUSTRALIAN
M&C SAATCHI Sydney
CANCER RESEARCH CANCER RESEARCH
FOUNDATION
FOUNDATION
_GENIC' ALBUM
RELEASE

EPOCH Tokyo

Shortlist (Digital)
E03/001

00034

215118

BURN RELIEF

WWF

JUST

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY

E03/008

00103

215431

A TASTE OF
BROKEN HEART

UNI-PRESIDENT

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

E03/009

00104

215432

MEET-CUTE

UNI-PRESIDENT

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

E03/010

00105

215434

HAWAII FRIED
NOODLES WITH
SUNSHINE

UNI-PRESIDENT

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

E03/011

00106

215437

EXTRAORDINARY UNI-PRESIDENT
HOME-MADE
NOODLE

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

E03/017

00426

219665

NUTRI-GRAIN
PRESENTS
UNSTOPPABLE |
ANDY HENSEL

KELLOGG'S
AUSTRALIA

NUTRI-GRAIN

J. WALTER THOMPSON
Sydney

AUSTRALIA

J. WALTER THOMPSON
Sydney

E03/018

00427

219737

NUTRI-GRAIN
PRESENTS
UNSTOPPABLE |
DEREK RABELO

KELLOGG'S
AUSTRALIA

NUTRI-GRAIN

J. WALTER THOMPSON
Sydney

AUSTRALIA

J. WALTER THOMPSON
Sydney

E04 (Other Video)

E04/004

00109

214216

WELCOME TO
AIRBNB

AIRBNB

AIRBNB

TBWA\SINGAPORE

SINGAPORE

TBWA\SINGAPORE

E04/011

00188

216261

ANDROID
CHORUS

GOOGLE JAPAN

MOBILE

DENTSU IX Tokyo

JAPAN

DENTSU IX Tokyo /
DENTSU TEC Tokyo

E04/012

00203

217524

MOM'S FIRST
BIRTHDAY

P&G

PAMPERS

BEACON
COMMUNICATIONS Tokyo

JAPAN

BEACON
COMMUNICATIONS
Tokyo

E04/014

00354

216779

CRISP CONCERT

EZAKI GLICO

SNACKS

DENTSU Tokyo

JAPAN

DENTSU Tokyo

E04/019

00396

217677

THE
GENTLEMENS
WAGER

JOHNNIE WALKER
BLUE LABEL

ALCOHOL

PHD SINGAPORE

SINGAPORE

F01 (Engagement Platform)

F01/002

00078

215358

LEAVE IT TO US
REQUEST
SYSTEM

AIR NEW ZEALAND

AIR NEW ZEALAND

ASATSU-DK Tokyo

JAPAN

ASATSU-DK Tokyo

F01/005

00210

215914

FUEL THE FIRE

GIO INSURANCE

INSURANCE

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY

F01/007

00259

218398

TRANSLYRICS
PROJECT

AMUSE / UNIVERSAL PERFUME

MUSIC

DENTSU Tokyo

JAPAN

DENTSU Tokyo /
RHIZOMATIKS Tokyo

1 of 1

Shortlist (Digital)
F01/009

00277

217815

SHARE THE LOAD P&G INDIA

ARIEL MATIC

BBDO INDIA Mumbai

INDIA

BBDO INDIA Mumbai

AUSTRALIA

LEO BURNETT SYDNEY

F02 (Response/Real-Time Activity (incl. Crowdsourcing))

F02/006

00211

215916

FUEL THE FIRE

GIO INSURANCE

INSURANCE

LEO BURNETT SYDNEY

F02/007

00257

214078

#MYFAMILYCAN

SPC ARDMONA

PACKAGED FRUIT
AND VEGETABLES

LEO BURNETT MELBOURNE AUSTRALIA

LEO BURNETT
MELBOURNE

F02/009

00305

216493

MELANOMA LIKES MELANOMA

MELANOMA
ME
PATIENTS AUSTRALIA AWARENESS

GPY&R Brisbane

AUSTRALIA

GPY&R Brisbane

F03 (Use of Co-Creation & User Generated Content)

F03/007

00130

215520

IT'S YOUR CALL

3AW

SPORTS RADIO

WHYBIN\TBWA GROUP
MELBOURNE

AUSTRALIA

WHYBIN\TBWA GROUP
MELBOURNE

F03/011

00212

215917

FUEL THE FIRE

GIO INSURANCE

INSURANCE

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY

F03/012

00254

215449

#MEALFORAMEAL VIRGIN MOBILE

AUSTRALIA

TELCO

HAVAS WORLDWIDE
AUSTRALIA Sydney

AUSTRALIA

HAVAS WORLDWIDE
AUSTRALIA Sydney /
ONE GREEN BEAN
Sydney

F03/021

00385

218715

#MACITBETTER

BIG MAC

DDB Sydney

AUSTRALIA

DDB Sydney

McDONALD'S

F04 (Innovative Use of Social or Community (including emerging platforms for brands))
F04/003

00137

214029

DON'T TRADE ME PAW JUSTICE

ANTI AUCTIONS

DDB GROUP NEW ZEALAND NEW ZEALAND

Auckland

DDB GROUP NEW

ZEALAND Auckland

F04/012

00386

218718

#MACITBETTER

McDONALD'S

BIG MAC

DDB Sydney

AUSTRALIA

DDB Sydney

LEAVE IT TO US
REQUEST
SYSTEM

AIR NEW ZEALAND

AIR NEW ZEALAND

ASATSU-DK Tokyo

JAPAN

ASATSU-DK Tokyo

AKIBA STEALTH

UBISOFT JAPAN

ASSASSIN'S CREED DENTSU Tokyo

UNITY

JAPAN

DENTSU Tokyo

F05 (Applications / Tools)

F05/002

00080

216130

G01 (Branded Games)

G01/004

00088

216490

H01 (Branded Tech online (incl. Digital Products, Utilities & Tools))

1 of 1

Shortlist (Digital)
H01/004

00179

216985

EYE PLAY THE

PIANO

THE UNIVERSITY OF THE UNIVERSITY OF HAKUHODO KETTLE Tokyo

TSUKUBAS SPECIAL TSUKUBAS SPECIAL
NEEDS SCHOOLS
NEEDS SCHOOLS

JAPAN

HAKUHODO KETTLE
Tokyo

JAPAN

DENTSU Tokyo

H02 (Branded Tech off-line (incl. Digital Installation/Exhibit))

H02/001

00020

214611

FENCING
VISUALIZED

SPORTS BIZ CO.

FENCING

H02/003

00075

214578

SYNC DINNER

KDDI CORPORATION TELECOMMUNICATI SIX Tokyo

ONS PROVIDER

JAPAN

SIX Tokyo / HAKUHODO

CREATIVE VOX Tokyo /
HAKUHODO Tokyo

H02/010

00189

216262

ANDROID
CHORUS

GOOGLE JAPAN

DENTSU IX Tokyo

JAPAN

DENTSU IX Tokyo /
DENTSU TEC Tokyo

H02/016

00261

218358

PERFUME AT
SXSW

AMUSE / UNIVERSAL PERFUME

MUSIC

DENTSU Tokyo

JAPAN

DENTSU Tokyo

MOBILE

DENTSU Tokyo

I01 (Integrated Multi-Platform Campaign)

I01/003

00073

214936

INFREQUENT
FLYERS CLUB

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE

AUSTRALIA

McCANN MELBOURNE

I01/004

00096

216726

JASMINE

TV5

TELEVISION
ENTERTAINMENT

ACE SAATCHI & SAATCHI

Manila

THE PHILIPPINES

ACE SAATCHI &

SAATCHI Manila

I01/009

00246

217518

AU UNLIMITED
FUTURE
LABORATORY

KDDI CORPORATION WEB

COMMUNICATION

HAKUHODO Tokyo

JAPAN

HAKUHODO Tokyo

I01/010

00255

215452

#MEALFORAMEAL VIRGIN MOBILE

AUSTRALIA

TELCO

HAVAS WORLDWIDE
AUSTRALIA Sydney

AUSTRALIA

HAVAS WORLDWIDE
AUSTRALIA Sydney /
ONE GREEN BEAN
Sydney

I01/012

00279

217818

SHARE THE LOAD P&G INDIA

ARIEL MATIC

BBDO INDIA Mumbai

INDIA

BBDO INDIA Mumbai

I01/013

00280

217851

TOUCH THE
PICKLE

WHISPER

BBDO INDIA Mumbai

INDIA

BBDO INDIA Mumbai

I01/015

00320

215420

HOUSE OF LITTLE UNI-PRESIDENT

MOMENTS
CAMPAIGN

UNI-NOODLE

ADK TAIWAN

CHINESE TAIPEI

ADK TAIWAN

Total Entries:

1 of 1

87

P&G INDIA