ASSIGNMENT

Drive
Program

SUMMER 2015

Subject code & name

Book ID
Credit and Max. Marks

MB0052 - Strategic Management and Business Policy

B1699
4 credits; 60 marks

MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN SEM 2

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme

Q. No
1

Question and Scheme of Evaluation

Marks

Describe the role of five major participants in the Strategic

Management Process (SMP) of a company.
Description of the role of 5 participants (BoD, CEO, corporate planning
staff, senior managers and Consultants)

5
5
10

Differentiate
competence.

between

core

competence

and

10

distinctive

Explanation of core competence with examples

Explanation of distinctive competence with examples
5

10

Explain in detail Porters four generic strategies.

Explanation of Porters generic strategies
(Cost leadership, Focuses cost leadership, differentiation, focused
differentiation)

10

Differentiate between mission and vision of a company? Explain

with examples.
Meaning and explanation of mission statement of a company with
examples
Meaning and explanation of vision of a company with examples

10

5
5

Define the term industry. List the types of industries. How do

you conduct an industry analysis?
Definition of industry
Mentioning the types of industries

Total
Marks
10

10

3
2

Explanation on conducting industry analysis (including steps to be

followed)
6

What is meant by structure of an organisation? Describe the five

major structural types or forms of an organisation.
Meaning of structure of an organisation
Description of the 5 structural types

***********

10
2
8