THE STUDENT SATISFACTION TOWARDS THE CANTEEN SERVICE

OF BURAPHA UNIVERSITY

49030602

2552



THE STUDENT SATISFACTION TOWARDS THE CANTEEN SERVICE OF BURAPHA
UNIVERSITY

49030602

2552

..........................................................
(.. )
..........................................................
( )

........................................................
( )

..............................................
(.. )

...../........./........

................................................
( )

......../......../..........

..


49030602:
:

: ; .. ()

:
(THE STUDENT SATISFACTION TOWARDS THE
CANTEEN SERVICE OF BURAPHA UNIVERSITY)
:
60 . 2552


49030602:
MAJOR: STATISTICS; B.Sc. (STATISTICS)
KEYWORDS: SATISFACTION
WANWISA YOUPEAM: THE STUDENT SATISFACTION TOWARDS THE
CANTEEN SERVICE OF BURAPHA UNIVERSITY
ADVISOR: PREEYARAT NARKSUWAN
60 P. ACADEMIC. YEAR 2009.
The purpose of this special problem is to compare satisfaction of students on the
University canteen. It shows that satisfaction of students on quality service providers location and
environment and promotion was at a moderate level. The price is extremely satisfied by the student.
The gender and frequency in visiting canteen per week had no effect on the satisfaction of students. On
the other hand, the age and class levels significantly affected price, service and quality.

1
1.1
1.2
1.3
1.4
1.5
1.6
2
2.1
2.2
3
3.1
3.2
3.3
3.4
4
4.1
5
5.1
5.2
5.3

1
2
2
3
3
4
5
10
12
14
14
14
17
40
42
46

 ()

47
51
56

5
(X ) (S.D.)

6
(X ) (S.D.)


7
(X ) (S.D.)


8
(X ) (S.D.)


9
(X ) (S.D.)


10
(X ) (S.D.)


11

17
18
19
20
21

22

23

23

24

25

26

 ()

12
(X ) (S.D.)

13
(X ) (S.D.)

14
(X ) (S.D.)

15
(X ) (S.D.)

16
(X ) (S.D.)

17

18


19
(X ) (S.D.)

20
(X ) (S.D.)

21
(X ) (S.D.)

27

27

28

28

29

30
31

32

32

33

 ()

22
(X ) (S.D.)

23
(X ) (S.D.)

24

25


26


27
(X ) (S.D.)

28

29

33

34

35
36
36

37

38
39

1
2
3
4

17
18
19
20

1.1
.

8 .. 2498

..
.. 2517 1 4

30 .. 2533



(Canteen)
60 1 (QS1)
60 ( K)

2
1.2
1.
2.

3.

4.

1.3
1.3.1

25,126
(http://reg.buu.ac.th/registrar/dl_reg/CurrStu22102552_1_2552.pdf )
1.3.2

Taro Yamane ( , 2551)
95%
Taro Yamane

n=

1 + N (e )

N
e
n

3
1.3.3

1.
1.
2.
3.
4.
2. 5
1
2
3
4
5
1.4
1.

2.

3.

4.

1.5
1.
2.

3.
4.

4
1.6
1. 2
2552
2.
3.

5
3.1

3.2


3.3

3.4

3.5

4.
1 3
4.1 3 1 - 2
4.2 3 - 5 3 - 5
4.3 5 6

2.1
2.1.1

2542

(2539, 19-20)

(2543, 19)

(2542, 33)

(2541, 45)

6
(2542, 189)

(2522)

(2533)

(1)
(2)
(3)
(4)
(5)

2.1.2
2542

(2547, 14)

1.

2.
(2543)

1.
2.
3.
4.

7
5.
6.

1.
2.
3.
4.
5.
(2543, 316)





(2542, 27 - 28)
1.

2.

3.

4.

5.

8
6.
7.
8.

9.

10.
11.
12.

13.
14.
(2538, 16 - 21)

(2546)

(2546, 431)


(2536, 42)

Kotler (2000, 428)

9
(2539, 6-7)
() ()

()

(2530, 7)



2.1.3
Thomas & Earl(1995, 88-89)

Maslow (1968)
3
(1)
(2)

(3)

Maslow 5
1 (Physiological Needs)

2 (Security or Safety Needs)

3 (Social or Belongingness Needs)

4 (Esteem or Status Needs )

10
5
(Self -Realition)
Maslow 5

2.2
(2547)




(2546)





0.05
(2546)
()



0.05
(2546)

400

11
(2548)

30-39
40,000

1.
2.
3.
4.
3.1.
3.1.1

25,126
(http://reg.buu.ac.th/registrar/dl_reg/CurrStu22102552_1_2552.pdf )
3.1.2
Taro Yamane ( ,
2551) 95%
Taro Yamane

n=

1 + N (e )

N
e
N = 25,126 e = 0.05
n

n=

25,126

1 + 25,126(0.05)
n = 393.71

400

13
3.1.3
400
(Quota)
(Quota)
1
9,451 0.38 2 6,836 0.27
3 5,115 0.20 4 3,723 0.15
400

1
2
3
4

=
=
=
=

400(0.38)
400(0.27)
400(0.20)
400(0.15)

=
=
=
=

152
108
80
60

400
3.1.4
(Questionnaire)
2
1

2 5


5
4
3
2
1

14
3.2

1.


2.

3.

4.
3.3
400
4
3.4

SPSS
1.
(Frequency) (Mean) (percentage)
2.
5

( :2551)

4.50 - 5.00
3.50 - 4.49
2.50 - 3.49
1.50 - 2.49
1.00 - 1.49

15
3.
5


Z (Z-Test)
5

F (F-Test)
5

Scheffe

1.
2.

3.

4.

SS b
SS w
SS t

MS b
MS w
df b

df w

*
0.05
4

17
4.1
1.
4

1 1
1

129
32.25

271
67.75

400
100

32.25%
67.75%

1
1 1
67.75 32.25

18

2 2
2

18
48
12.0
19
175
43.75
20
98
24.5
20
79
19.75

400
100

19.75%

24.5%

12.0%

43.75%

18
19
20
20

2
2 2 19 43.75
20 24.5 20 19.75
18 12

19

3 3
3

1
152
38.0
2
108
27.0
3
80
20.0
4
60
15.0

400
100

15.0%
38.0%
20.0%

1
2
3
4

27.0%

3
3 3 1
38 2 27 3 20
4 15

20


4 4
4

3
247
61.75
3-5
136
34.0
5
17
4.25

400
10.0

3
3-5
5

4.25%

34.0%
61.75%

4 4
3 61.75 3-5 34
5 4.25

21
2.

5

5 (X ) (S.D.)

S .D.

3.0396
3.42
3.3510

0.52303
0.58726
0.61248

3.1269
2.6617
3.1198

0.57361
0.69327
0.46147

22
6 (X ) (S.D.)

S .D.
X

1.
3.28
0.642

2.
3.23
0.636

3.
3.33
0.709

4.
3.09
0.858

5.
3.00
0.697

6.
2.85
0.780

7.
2.46
0.903

8.
2.54
0.828

9.
2.81
0.846

10.
3.28
0.821

11.
3.34
0.806

12.
3.51
0.779

13.
3.32
0.79

14.
2.73
1.044

15.
2.84
0.803

23
7 (X ) (S.D.)

S .D.
X

1.
3.43
0.701

2.
3.47
0.745

3.
3.48
0.732

4.
3.36
0.714

5.
3.40
0.715

6.
3.38
0.719

7

8 (X ) (S.D.)

S .D.
X

1.
3.46
0.775

2.
3.42
0.774

3.
3.51
0.937

4.
3.18
0.747

5.
3.19
0.764

24
9 (X ) (S.D.)

S .D.
X

1.
3.71
0.888

2.
3.50
0.832

3.
3.22
0.884

4.
3.28
2.196

5.
2.85
0.879

6.
3.16
0.74

7.
3.09
0.762

8.
3.25
0.748

9.
3.02
0.841

10.
2.74
0.844

11.
3.07
0.715

12.
3.20
0.78

13.
2.57
1.004

25
10 (X ) (S.D.)

S .D.
X

1.
2.60
0.82

2.
2.71
0.829

3.
2.68
0.758

10

26
3.
5

11

1.

2.

3.
4.

5.

0.223

0.824

S .D.

3.05

X
0.56 3.03

0.51

3.43

0.60 3.42

0.58

0.149

0.881

3.35
3.18

0.68 3.35
0.59 3.10

0.58
0.56

0.021
1.294

0.983
0.196

2.68

0.72 2.65

0.68

0.459

0.646

3.14

0.51 3.11 0.44

*
0.05

0.553

0.580

S .D.

11



0.05

27

12 (X ) (S.D.)

S .D.
X
18
3.13
0.53

19
3.05
0.48

20
2.93
0.57

20
3.09
0.54

3.04
0.52

12 18
19 20 20

13 (X ) (S.D.)

S .D.
X
18
3.44
0.73

19
3.41
0.56

20
3.37
0.57

20
3.48
0.59

3.42
0.59

13
18 19 20 20

28
14 (X ) (S.D.)

S .D.
X
18
3.13
0.56

19
3.32
0.58

20
3.51
0.62

20
3.37
0.66

3.35
0.61

14 18
19 20 20

15 (X ) (S.D.)

S .D.
X
18
3.06
0.84

19
3.14
0.51

20
3.12
0.52

20
3.15
0.58

3.13
0.57

15 18
19 20 20

29
16 (X ) (S.D.)

S .D.
X
18
2.65
0.74

19
2.71
0.65

20
2.55
0.70

20
2.70
0.74

2.66
0.69

16 18
19 20 20

30
17

df .
p
SS
MS
F

1.

3
1.796 0.599 2.208 0.087

2.

3.

4.

5.

396
399
3
396
399
3
396
399

107.353
109.149
0.568
137.039
137.607
5.087
144.593
149.680

3
0.311
396 130.973

399 131.284

3
1.855
396 189.912

399 191.768

3
0.254
396 84.715

399 84.969
*
0.05

0.271
0.189 0.547
0.346

0.651

1.696 4.644
0.365

0.003*

0.104 0.313
0.331

0.816

0.618 1.290
0.480

0.278

0.085 0.396
0.214

0.756

17


0.05

31

18

18
19
20
20

3.13

18
3.13

19

20

20

3.32

3.51

3.37

0.193

0.383*

0.242

0.190
-

0.049
0.141
-

3.32
3.51
3.37
*

0.05

18
0.05 1
20 18

32

19 (X ) (S.D.)

S .D.
X
1
3.14
0.47

2
2.97
0.52

3
2.89
0.56

4
3.12
0.57

3.04
0.52

19 1 2
3 4
20 (X ) (S.D.)

S .D.
X
1
3.44
0.63

2
3.33
0.54

3
3.45
0.56

4
3.52
0.60

3.42
0.59

20 1 2
3 4

33
21 (X ) (S.D.)

S .D.
X
1
3.22
0.60

2
3.38
0.56

3
3.53
0.66

4
3.38
0.61

3.35
0.61

21 1 2
3 4
22 (X ) (S.D.)

S .D.
X
1
3.13
0.65

2
3.13
0.48

3
3.08
0.51

4
3.17
0.62

3.13
0.57

22 1 2
3 4

34
23 (X ) (S.D.)

S .D.
X
1
2.74
0.71

2
2.62
0.61

3
2.49
0.68

4
2.78
0.76

2.66
0.69

23 1 2
4 3

35
24

df .
p
SS
MS
F

1.

3
4.050 1.350 5.086 0.002*

2.

3.

4.

5.

396
399
3
396
399
3
396
399

105.099
109.149
1.612
135.995
137.607
5.302
144.378
149.680

3
0.326
396 130.959

399 131.284

3
4.358
396 187.41

399 191.768

3
0.574
396 84.396

399 84.969
*
0.05

0.265
0.537 1.564
0.343

0.197

1.767 4.846
0.365

0.003*

0.109 0.328
0.331

0.805

1.453 3.070
0.473

0.028*

0.191 0.897
0.213

0.443

24



0.05

36

25

1
2
3
4

1
3.14
-

3.14
2.97
2.89
3.12

2
2.97
0.166
-

3
2.89
0.244*
0.078
-

4
3.12
0.018
0.148
0.226
-

0.05

25

0.05 1 1
3
26

1
2
3
4

1
3.22
-

3.22
3.38
3.53
3.38
*

2
3.38
0.157
-

0.05

3
3.53
0.310*
0.153
-

4
3.38
0.161
0.004
0.149
-

37
26
0.05 1
3 1

0.05

27 (X ) (S.D.)

3
3-5
5

S .D.
S .D.
S .D.
X
X
X
1. 3.05 0.494 2.998 0.553 3.35 0.652

2. 3.45 0.561 3.37 0.617 3.42 0.720

3.
3.39 0.635 3.29 0.555 3.32 0.711
4.
3.13 0.547 3.13 0.614 3.36 0.599

5.
2.67 0.690 2.64 0.686 2.65 0.829

3.14 0.443 3.08 0.480 3.20 0.568

27
3 3-5 5

38
28

df .
p
SS
MS
F

1.

2
0.978 0.489 1.795 0.167

2.

3.

4.

5.

397
399
2
397
399
2
397
399

108.171
109.149
0.604
137.003
137.607
0.815
148.829
149.680

2
1.014
397 130.270

399 131.284

2
0.089
397 191.678

399 191.768

2
0.403
397 84.567

399 84.969
*
0.05

0.272
0.302 0.875
0.345

0.418

0.425 1.135
0.375

0.323

0.507 1.545
0.328

0.215

0.045 0.093
0.483

0.912

0.201 0.945
0.213

0.390

28


0.05

39
4.

29

1.

2.

3.

4.

5.

6.

7.
8.

(Survey Research)

5.1

1. 400
217 67.75 19 175
43.75 1 152 38
3 247 61.75
2.

41
3.
3.1

0.05
3.2 18
19 20 20

18 19
20 20



0.05
20
18 0.05
3.3 1 2 3
4

1 2 3 4
1 2 4
3



0.05

1 3
0.05

42
3
1 0.05
3.4
3 3-5 5

0.05
5.2

400
217 19 175 1 152
3 247
1. 5

(2547)






(2538, 16-21)

43

(2539, 19-20)








(2533)
(1)
(2) (3) (4)
(5)

(2543, 19)

44

2.




(Maslow)





20



0.05





0.05


(2538, 16-21)

45
3 3-5
5

3

(2539, 19-20)

46
5.3

1.

2.
3.

4.

5.

48
. (2551). SPSS for Windows . 11. :
.
. (2530). 1-7. :
.
. (2539). ..:
.
. (2543). . :
.
. (2546).
. .. (). :
.
. (2542). : Consumer behavior. :
.
. (2551). SPSS. 9.:
.
. (2546). .
..(). : .
. (2546).
. .. (). :
.
. (2547). .
.. (). : .
. (2540). .
.
. (2552).
..2533:
. [. :
]; 2538.
. (2546).
() . .. (). :
.

49
. (2533).
. [. : ]
.
. (2539). . 2. : .
. (2547). . : .
. (2548).
. .. ().
: .
. (2541). . : A.N . (2538).
. : .
. (2546). . 2546. :
.
. (2536). . : .
. (2543). . : .
. (2538). .
.
. (2543). . 9. : .
. (2551). ..
. (2542). . : . (2542 ).
. : .
Kotler, P. (1994). Marketing management: Analysis planningim plementation and control. New Jersey
: Pretice-Hall.
Maslow, A.H. Toward A Psychology of Being. New York: Nosstrand Company Inc, 1968.
Thomas, J.O & Earl, S.W. (1995, November-December). Why Satisfied Customer Defeat,Harvard
Business.
http://reg.buu.ac.th/registrar/dl_reg/CurrStu22102552_1_2552.pdf
23 .. 2552
http://www.pantown.com/board.php?id=34496&area=4&name=board6&topic=10&action=view
23 .. 2552

52

2
1
2
1
9 [ ]
1.
[ ]
[ ]
2.
[ ] 18
3.
[ ] 1

[ ] 2

[ ] 19

[ ] 20

[ ] 3

[ ] 20

[ ] 4

4.
[ ] 3
[ ] 3 5
[ ] 5

53
2
9

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

1.
2.
3.
4.
5.
6.

54

1.
2.
3.
4.
5.

1.
2.
3.

4.

5.
6.
7.
8.

9.
10.
11.

12.
13.

55

1.
2.
3.

57

(Name)
(Label)
(Value)
1.

1
2
9 ( Missing)
2.

1 18
2 19
3 20
4 20
9 ( Missing)
3.

1 1
2 2
3 3
4 4
9 ( Missing)
4.

1 3

2 3 5
3 5
9 ( Missing)

58
2

(Name)
(Label)
1.
A1

1.1
A1_1

1.2
A1_2

1.3
A1_3
1.4
A1_4

1.5
A1_5

1.6
A1_6
1

1.7
A1_7
2
1.8
A1_8

3
1.9
A1_9

4
1.10
A1_10
5

1.11
A1_11
9

1.12
A1_12

1.13
A1_13

1.14
A1_14

1.15
A1_15

2
A2

1
2.1
A2_1

2
2.2
A2_2

3
2.3
A2_3

4
2.4
A2_4

5
2.5
A2_5

2.6
A2_6

(Value)

(
Missing)

(
Missing)

59

3
3.1

(Name)
A3
A3_1

3.2

A3_2

3.3
3.4
3.5
4
4.1
4.2

A3_3
A3_4
A3_5
A4
A4_1
A4_2

4.3

A4_3

4.4

A4_4

4.5
4.6
4.7

A4_5
A4_6
A4_7

4.8

A4_8

4.9
4.10
4.11

A4_9
A4_10
A4_11

4.12
4.13

A4_12
A4_13

(Label)

(Value)

1
2
3
4
5
9

(
Missing)

1
2
3
4
5
9

(
Missing)

60

5
5.1
5.2
5.3

(Name)
A5
A5_1
A5_2
A5_3

(Label)

1
2
3
4
5
9

(Value)

(
Missing)