Ms Lim Sau Hoong, CEO/Executive Creative Director, 10AM
Communications Pte Ltd Singapore
Ms Lim is CEO and Executive Creative Director of [0AM Communications, an advertising agency
that Ms Lim founded in 2000. Since its founding, IOAM has garnered more than 300 awards
including Cannes, the One Show, the British Designer & Art Directors club, Clio and Communication
As,
Identified for her unique creative talent, Sau Hoong was invited to join the Planning Committee for
the 2008 Bejing Olympics’ Opening Ceremony as visual advisor, and contributed to the success of,
the Beijing Olympics. She headed the Shanghai World Expo 2010 Singapore Pavilion Advisory Panel
from 2008 to 2010, and chaired the Speak Mandarin Council (Singapore) from 2008-2011. She
‘was also Chairperson for the Public Education Committee of the National Council for Problem.
Gambling and member of the National Parks Board, Sau Hoong is also a Member of the Sth
Singapore Note and Coin Advisory Committee. In June 2013, Ms Lim was appointed Chairperson of
the Chinese Development Assistance Council (CDAC) Stakeholders Communications Committee.
and in August 2013, appointed Member of the SingaporeS0 Culture and Community Committee.
She was re-appointed as Director of the Singapore Chinese Orchestra Board,
Sau Hoong has sat on the jury for many international advertising festivals including Cannes, Clio,
Times Asia Pacific Advertising Awards, the New York Advertising Festival, London Intemational
Advertising Awards, The Art Directors Club Awards, the International China Times Creative
‘Awards, and the Asia-Pacific Media Awards. She was also a jury member on the inaugural President
Design Award in Singapore. Sau Hoong was nominated as one of the top three most influential
persons in media, marketing, and advertising in Singapore.MOS
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