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  • Presentation Principles

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    frank
    13 views8 pages
    The document discusses important principles for in-person marketing and product presentations. The first principle is contingency actions - the presentation style should be tailored to each customer based on their situation and questions. The second principle is to act as a purchasing consultant by gaining the customer's trust, presenting yourself as an advisor focused on their needs rather than just sales, and offering advice to help improve their business or life. Acting as a consultant requires being knowledgeable about the customer's processes, potential solutions, product details, and competitors.

    Original Description:

    how to present a customer(Persian)

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    The document discusses important principles for in-person marketing and product presentations. The first principle is contingency actions - the presentation style should be tailored to each customer based on their situation and questions. The second principle is to act as a purchasing consultant by gaining the customer's trust, presenting yourself as an advisor focused on their needs rather than just sales, and offering advice to help improve their business or life. Acting as a consultant requires being knowledgeable about the customer's processes, potential solutions, product details, and competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views8 pages

    Presentation Principles

    Uploaded by

    frank
    The document discusses important principles for in-person marketing and product presentations. The first principle is contingency actions - the presentation style should be tailored to each customer based on their situation and questions. The second principle is to act as a purchasing consultant by gaining the customer's trust, presenting yourself as an advisor focused on their needs rather than just sales, and offering advice to help improve their business or life. Acting as a consultant requires being knowledgeable about the customer's processes, potential solutions, product details, and competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 8

    A New

    Window
    to New
    Markets


    .
    .

    : )(Contingency Actions
    .
    .
    .
    .

    : )(Purchasing Consultant
    .

    .
    ) (
    .
    .
    : :
    -1
    -2
    -3 ) (
    -4

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets


    "
    "

    : )(No Lie
    ) (
    .
    . .

    : )(No Backbite
    .
    :
    -

    : )(Facing to competitors

    !
    :
    -

    :
    .

    :
    " " .

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets

    : )(Respect together
    )
    (. .
    . .
    .

    : )(Friendly speaking

    ) ( .
    :
    -

    .
    .

    : )(Who is the Customer


    .


    .

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets

    :
    -

    )

    (

    )
    (

    )
    (

    )
    (

    )
    (

    : )(One Gold Minute


    .

    !
    :

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets



    "
    ".

    .

    : )(Session Management
    .
    )
    ( . .

    : )(Sales is Our Target


    " " .
    :
    -

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets

    : )(All of Products


    .
    .

    : )(Guaranty and Warranty




    .

    : )(Decrease Customer Ambiguity

    ) (
    :
    -1 :

    ) ( .
    -2 :
    .

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets

    -3 :

    .
    -4 :
    .

    .
    "
    " .
    :
    -1
    -2
    -3

    .

    : )(Equality of Customers

    .
    .

    : )(Esteem Yourself

    .
    -

    / Shafaei@ModiriateFarda.ir

    A New
    Window
    to New
    Markets

    : )(Cash Sales
    "" :
    -

    ) (

    " "
    .

    : )(Last Strong Impulse


    )
    (:
    -


    .
    .

    / Shafaei@ModiriateFarda.ir

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