Public Recreation and

Entertainment Services
 
Service marketing

The toy train in sayajibaug

-Darrell D’souza
T.Y BBA.
Specialization: Marketing
Sayaji Baug


Sayaji Baug was dedicated to the citizens

 of Vadodara by Maharaja
 Sayaji Rao Gaekwad III in 1879.
Sayaji Baug is the largest garden in
 Western India, stretching over 113 acres.
It has a Zoo, a Museum and Picture Gallery, a
small museum for Health and Hygiene, a
floral clock, a bandstand and a toy train for
children and some fun rides.
The park also has a planetarium.

The toy train
It was a gift to the children of Vadodara by the
royal Gaekwad Family.
The Toy Train is extremely popular amongst
children.
It runs on a small track width 10 inches
covering a distance of 3.5 km giving the
entire view of the garden.
It doesn't operate on Thursdays.
Product

The toy train

For children’s entertainment

Proposals
 1.Variation in the train
 2. More Stations
 3. Increase the length of track
Price
A ticket costs Rs.5
Annual expenditure is 10 lakhs per annum
Annual income is 3 lakhs per year
A social service

Proposals
 1. Try for sponsorship
 2. Selling of advertising space
Place

Covers the entire garden

20 minute journey
Covers the aviary of the zoo
Passengers come to the station

Promotion
Very famous already
Tour operators include it in their maps of the
city.
Several web sites showcase the train as an
attraction
Part of the history of our city


Proposals
1. Hoardings portraying the train.
2. Showcasing the history of the city intertwined

with the train

People
A small work force
Working time
 2.30 pm and 5.30 pm

Experienced
Two drivers
Two train guards
Physical evidence
The children receive the ticket stub



Suggestions
 1. They can receive balloons wit a train picture
on it
 2. A paper cap that shows a toy train
process
Mr. V.C Chikhalia- Director of park and garden
Supervisor- Shobna Patel
Labour
Secuirty


Acknowlagements
I would like to thank Mr. V.C Chikhalia, the
Director of parks and gardens, Sayajibaug for
his inputs and feedback
The train supervisor Shobna Patel ,who gave
me access to the train.
The other staff who were instruments to make
this project a success.
Thank you!