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    Presented By: Shringarika Saxena

    Uploaded by

    SumitGuha
    This document provides an overview of Bharti Airtel Limited, one of the largest telecommunications companies in India and Africa. It operates in 20 countries and has partnerships with major technology companies like Ericsson, Nokia, IBM, and Alcatel-Lucent. The document discusses Airtel's network infrastructure, partnerships, and awards it has received for quality. It also outlines several topics that will be covered related to Airtel's services, marketing, quality perceptions, and customer satisfaction.

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    Presented By: Shringarika Saxena

    Uploaded by

    SumitGuha
    29 views22 pages
    This document provides an overview of Bharti Airtel Limited, one of the largest telecommunications companies in India and Africa. It operates in 20 countries and has partnerships with major technology companies like Ericsson, Nokia, IBM, and Alcatel-Lucent. The document discusses Airtel's network infrastructure, partnerships, and awards it has received for quality. It also outlines several topics that will be covered related to Airtel's services, marketing, quality perceptions, and customer satisfaction.

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    wolla

    Original Title

    Airtel

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    This document provides an overview of Bharti Airtel Limited, one of the largest telecommunications companies in India and Africa. It operates in 20 countries and has partnerships with major technology companies like Ericsson, Nokia, IBM, and Alcatel-Lucent. The document discusses Airtel's network infrastructure, partnerships, and awards it has received for quality. It also outlines several topics that will be covered related to Airtel's services, marketing, quality perceptions, and customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    29 views22 pages

    Presented By: Shringarika Saxena

    Uploaded by

    SumitGuha
    This document provides an overview of Bharti Airtel Limited, one of the largest telecommunications companies in India and Africa. It operates in 20 countries and has partnerships with major technology companies like Ericsson, Nokia, IBM, and Alcatel-Lucent. The document discusses Airtel's network infrastructure, partnerships, and awards it has received for quality. It also outlines several topics that will be covered related to Airtel's services, marketing, quality perceptions, and customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 22

    Presented by:

    Shringarika Saxena
    Sonal Daruka
    Sourav Boksi
    Sumit Guha
    Supragy Bhatnagar
    Suvendu Acharrya
    Tanya Kohli
    Vidit Goyal

    OVERVIEW

    Bharti Airtel Limited, commonly known as Airtel operates in 20countries across South
    Asia, Africa and the Channel Islands.

    Airtel is the third largest in-country mobile operator by subscriber base, behind China
    Mobile and China Unicom.

    Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold
    Certification.

    Its networkbase stations, microwave links, etc.is maintained by Ericsson and


    Nokia Siemens Network whereas business support is provided by IBM.

    On 31 May 2012, Bharti Airtel awarded the three-year contract to Alcatel-Lucent for
    setting up an Internet Protocol access network (mobile backhaul) across the country.

    Characteristics of services

    Extended marketing mix of services

    Process

    CONSUMER EVALUATION
    PROCESS

    Total product concept

    Service marketing triangle

    Gaps model of service quality

    Customer expectation levels

    Factors influencing desired and


    predicted service

    Customer perceptions of quality &


    customer satisfaction

    5 dimensions of service quality

    The service encounter

    Common themes in critical service


    encounters research

    service recovery strategies

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